Who is choosing?

Families planning half-term snacks

If fruit juice is part of a snack plan, portion size and timing matter. The NHS advises having fruit juice and smoothies at mealtimes and limiting them to 150ml combined per day.

Shoppers comparing juice with juice drinks

Check whether the bottle contains 100% apple juice or a water-based drink with some apple juice and sweeteners. Both can carry no-added-sugar wording, but they are different products.

What matters when choosing?

Decide whether you want 100% juice or a lower-labelled-sugar juice drink, then compare the ingredient list, sugars and serving size.

PriorityWhat to checkYour needs
Juice or juice drink Read the ingredients for 100% apple juice versus water, juice from concentrate and sweeteners. Compare sugars per 100ml on the same basis. I want to know whether I am buying a serving of apple juice or an apple-flavoured juice drink, rather than relying on the front-of-pack claim.
Sugar and serving Check sugars per 100ml and per intended serving. Tropicana UK lists 10g sugars per 100ml for Orchard Apple; Tesco Groceries lists 1.2g per 100ml for its Fruit Splash apple juice drink. The products have different juice contents. If I choose fruit juice, I need to measure the serving: the NHS advises no more than 150ml of fruit juice and smoothies combined per day, at mealtimes.
Pack format Check bottle volume, the number of bottles and on-pack storage directions. A pack size does not tell you the sugar content of the portion you serve. For an outing, individual bottles may be convenient; for shared use, I would rather pour the amount I intend to serve than judge it by bottle size.

What should you avoid assuming?

  • “No added sugar” means sugar-free

    Apple juice can contain sugars even when none has been added. Tropicana UK lists 15g sugars per 150ml for Orchard Apple.

    Read the nutrition panel as well as the claim, and compare sugars per 100ml before choosing between juice and a juice drink.

  • A lower-sugar apple drink is pure juice

    Tesco Groceries lists water, sweeteners and 12% apple juice from concentrate in its Fruit Splash drink; its 1L no-added-sugar apple juice drink lists 20% apple juice from concentrate.

    Check the ingredient list if the proportion of apple juice matters to you.

  • Fruit juice is a drink for sipping throughout the day

    The NHS advises having fruit juice and smoothies at mealtimes and limiting them to 150ml combined per day because they contain free sugars.

    If serving fruit juice, measure the portion and offer it with a meal rather than repeatedly refilling a bottle between meals.

  • A range listing tells you everything about a product

    A range page or filter does not establish the ingredients, sugars or storage directions of an individual bottle.

    Check the specific product label before buying, particularly when comparing different pack sizes or juice drinks.

Which brands offer useful points of comparison?

Tropicana

Tropicana UK describes Orchard Apple as 100% pressed apple juice, not from concentrate.

  • Its published ingredients are apple juice and ascorbic acid.
  • The brand lists 10g sugars per 100ml; a no-added-sugar description does not make this a low-sugar juice drink.

Copella

Copella describes Cloudy Apple as pressed apple juice and lists 250ml, 300ml, 900ml and 1.35L bottles.

  • The listed bottle sizes allow a choice between individual and larger formats.
  • Copella lists 10g sugars per 100ml for Cloudy Apple; its cloudy style does not indicate less sugar than Tropicana Orchard Apple on that measure.

Tesco

Tesco Groceries lists no-added-sugar apple juice drinks in 250ml and 1L formats.

  • The 250ml Fruit Splash drink lists 1.2g sugars per 100ml; the 1L drink lists 2.0g per 100ml.
  • Their ingredient lists include water, apple juice from concentrate and sweeteners, so neither is equivalent to 100% apple juice.

M&S

The M&S apple-juice range lists several bottle formats, including a 200ml Apple Juice, and has a no-added-sugar filter.

  • The range provides formats to consider for individual or shared use.
  • Check each product’s ingredients and nutrition panel before comparing it with a 100% juice or a lower-sugar juice drink.

Apple-based drinks on Joybuy

These are individual-bottle packs of apple-and-blackcurrant juice drinks for shoppers considering that option for half-term outings. They are not 100% apple juice or apple-only drinks.

Robinsons Fruit Shoot Apple & Blackcurrant, four 200ml bottles

Robinsons Fruit Shoot Apple & Blackcurrant, 4 × 200ml

Four individual bottles offer a pack format for outings. This is an apple-and-blackcurrant drink with sweeteners, not 100% apple juice. The product information warns that the caps pose a choking risk for children under 36 months.

View on Joybuy
Fruit Shoot Apple & Blackcurrant, 24 200ml bottles

Fruit Shoot Apple & Blackcurrant, 24 × 200ml

This larger pack contains individual 200ml bottles. The drink contains apple and blackcurrant and uses sweeteners; it is not 100% apple juice. The product information warns of a cap-related choking risk for children under 36 months.

View on Joybuy
Fruit Shoot Black & Apple No Added Sugar, eight 200ml bottles

Fruit Shoot Black & Apple No Added Sugar, 8 × 200ml

Eight individual bottles provide another pack size for outings. Despite the no-added-sugar name, this apple-and-blackcurrant drink is not 100% apple juice; check its nutrition panel for sugars. The product information warns of a choking risk from the caps for children under 36 months.

View on Joybuy

Common questions

Does “no added sugar” mean an apple drink is sugar-free?

No. A no-added-sugar claim is different from a sugar-free claim. Check sugars per 100ml on the nutrition panel, then read the ingredients to see whether the product is 100% juice or a water-based juice drink.

How much fruit juice does the NHS advise for children?

The NHS advises children and adults to have no more than 150ml of fruit juice and smoothies combined per day, at mealtimes. This advice still matters when fruit juice has no added sugar because juicing releases free sugars.

Should I choose 100% apple juice or a no-added-sugar juice drink?

Choose 100% juice when you specifically want an apple juice serving; choose a juice drink if lower labelled sugar is your priority and its ingredients suit you. For comparison, Tropicana UK and Copella each list 10g sugars per 100ml for their pressed apple juices, while Tesco Groceries lists 1.2g per 100ml for its water-based Fruit Splash apple juice drink.

What should I check on a larger pack for half term?

Check the number and size of bottles, ingredients, sugars per 100ml and intended serving, plus the storage instructions. A larger pack does not change the NHS guidance for fruit juice and smoothies, and an individual bottle may hold more than the amount you intend to serve.