A baby’s skin is incredibly delicate, much thinner and more prone to dryness than an adult's. Finding the right baby moisturiser can feel like a significant task, especially with so many lotions, creams and balms on the market. Whether you are looking for a daily baby lotion to maintain softness or a more intensive baby cream for dry skin, it is important to choose a product that is gentle, effective and safe for your little one.
This guide is designed to help you understand the key factors to consider when selecting a moisturiser and to highlight a few standout options that cater to different needs, from everyday hydration to soothing sensitive or eczema-prone skin.
What to Look for in a Baby Moisturiser
Navigating the labels and ingredient lists can be confusing. Here are a few practical points to keep in mind to help you make an informed choice.
1. Understand the Formulation: Lotions vs. Creams
The terms 'lotion' and 'cream' are often used interchangeably, but they serve different purposes.
- Lotions: A baby lotion has a higher water content, giving it a lighter, runnier consistency. It absorbs quickly and is ideal for daily use on normal to slightly dry skin to maintain hydration, especially after bath time.
- Creams: A baby cream for dry skin is thicker and has a higher oil content. This makes it more effective at creating a protective barrier on the skin's surface to lock in moisture. An emollient cream for babies is a great choice for managing very dry patches or for babies prone to conditions like eczema.
2. Scrutinise the Ingredients
For a newborn lotion or a sensitive skin baby lotion, the principle of 'less is more' often applies. Look for formulas with a minimal number of ingredients that are specifically designed for delicate skin.
- Beneficial Ingredients: Look for soothing and hydrating components like colloidal oatmeal, ceramides, shea butter and natural oils.
- Ingredients to Avoid: It is generally advisable to avoid products containing harsh fragrances, dyes, alcohol, parabens and sulphates (SLS/SLES), as these can be potential irritants.
- Ethical Choices: For many families, a natural baby lotion or a vegan baby moisturiser is a priority. Many brands now offer transparent information about their sourcing and production ethics.
3. Always Patch Test
Before applying any new product all over your baby's body, perform a patch test. Apply a small amount to a discreet area of skin, such as behind the ear or on the inner arm, and wait 24 hours to check for any signs of redness or irritation.
Top Baby Moisturiser Recommendations
Here are a few carefully selected moisturisers that address common skincare needs for babies and young children.
AVEENO Baby Daily Lotion 150ml

- Why It Stands Out: This lotion is formulated with prebiotic colloidal oatmeal, which is known to help support the skin's natural microbiome and strengthen its protective barrier. Its gentle, pH-balanced formula is designed for daily care from birth.
- Pros:
- Provides moisture for up to 24 hours.
- Lightweight, non-greasy and fast-absorbing texture.
- Unscented, dye-free and paediatrician-tested.
- Suitable for use on both face and body.
- Who is it for: Parents seeking a reliable and gentle daily moisturiser for babies with normal to sensitive skin. It is an excellent choice for maintaining everyday skin health and hydration.
AVEENO Baby Dermexa Emollient Cream 150ml

- Why It Stands Out: As a dedicated baby eczema cream, this product contains Aveeno's highest concentration of triple oat complex (oat extract, oat oil and prebiotic oatmeal) combined with ceramides. This powerful combination is specifically aimed at soothing and protecting very dry, itchy and irritation-prone skin.
- Pros:
- Helps to restore the skin barrier.
- Paediatrician and dermatologist tested.
- Unscented and free from parabens.
- Provides intensive nourishment and relief from dryness.
- Who is it for: Caregivers of babies experiencing significant dryness, itchiness, or who are prone to eczema. This emollient cream for babies offers more intensive care than a standard daily lotion.
Nala's Baby Body Lotion Vanilla Cloud 400ml

- Why It Stands Out: This lotion stands out for its commitment to clean and natural ingredients, with a formula that is 99% naturally derived. It is a vegan baby moisturiser that is also cruelty-free and has been awarded a perfect score for clean ingredients by Think Dirty.
- Pros:
- Made with soothing oat and nourishing coconut oil.
- Dermatologically and paediatrician approved for sensitive skin and newborns.
- Free from sulphates, parabens, alcohol and SLS/SLES.
- Features a pleasant, allergen-free sweet vanilla fragrance.
- Who is it for: Parents who prioritise natural, vegan and ethically produced skincare. It is a great option for those looking for a clean formula that is gentle enough for newborns but still provides effective moisturisation.
Looking for More Options?
Every baby's skin is unique, and what works for one may not work for another. The products highlighted here are just a starting point. If you would like to explore a wider range of formulas for different needs, browse our full collection of Baby Skin Moisturiser products.
Frequently Asked Questions
How often should I moisturise my baby?
For general maintenance, moisturising once or twice a day is usually sufficient, particularly after a bath to lock in moisture. For babies with very dry or eczema-prone skin, you may need to apply a thicker emollient cream for babies more frequently throughout the day as needed.
Can I use a regular adult lotion on my baby?
It is not recommended. A baby's skin barrier is not fully developed, making it more permeable and sensitive. A dedicated newborn lotion or sensitive skin baby lotion is formulated to be much gentler and is free from many of the fragrances, preservatives and other chemicals found in adult products that could cause irritation.
What is the difference between a baby lotion and a baby cream?
The main difference is the texture and oil-to-water ratio. A baby lotion has a higher water content, making it lighter and quicker to absorb, which is ideal for daily, all-over hydration. A baby cream for dry skin is thicker and contains more oil, providing a more substantial barrier to prevent moisture loss and treat particularly dry areas.