Compare sugars per 100g to choose between custard creams, then check the figure per biscuit and the ingredients. Sainsbury’s lists 26.5g per 100g, below the Tesco and Asda standard products compared here, but its listing was marked out of stock. A lower figure in this comparison does not establish a reduced-sugars claim; keep each pack’s allergen information available at the bake sale.
If you want to offer a custard cream with less listed sugar than another, compare the same per-100g measure on both packs. Describe the comparison accurately rather than calling a standard biscuit “reduced sugar”.
The standard custard creams covered here list milk and wheat ingredients. Keep the packaging for each biscuit you serve so customers can check its own ingredients and precautionary statements.
Start with a like-for-like sugar comparison, then check the label information and how many biscuits each pack provides.
| Priority | What to check | Your needs |
|---|---|---|
| Sugar and wording | Compare sugars in g per 100g across current packs, then check g per biscuit. A reduced-sugars description needs a substantiated comparison with a standard equivalent; a lower figure among these standard biscuits is not enough. | I want to offer a biscuit with less listed sugar than a specific alternative without making a claim the pack does not support. |
| Allergen information | Read the ingredients and any precautionary allergen statement on the exact pack. The standard products compared here list milk and wheat; other statements vary by product. | Customers need to be able to check the information for the biscuit they are offered, so I will keep its original packaging available. |
| Stall quantities | Check pack weight alongside any stated biscuit count or serving information. Use the actual pack to confirm how many portions you can offer. | I need enough biscuits for the planned portions; pack weight alone does not tell me the biscuit count. |
Being lower than a few compared packs does not establish that a reduced-sugars claim meets its conditions. NHS Scotland explains that the claim compares a product with a standard equivalent; it does not mean the product is necessarily low in sugar.
If you describe one biscuit as lower in listed sugars than another, name the products and check that the comparison still matches their current labels. Reserve “reduced sugar” for a substantiated product claim.
The standard custard creams compared here list milk and wheat ingredients. A sugar comparison says nothing about whether a biscuit is suitable for someone avoiding those ingredients.
Keep each original pack at the stall and let customers check its ingredients and precautionary statements. Do not describe an unchecked biscuit as allergen-free.
A 200g pack and a 400g pack do not, by weight alone, establish how many individual biscuits you can serve. Listings also express counts as approximate biscuits or suggested servings.
Check the particular pack’s count or serving information against your planned portions, and confirm availability before relying on it.
These figures refer to the named packs and retailer listings, not to every biscuit made by each brand. Check the current pack before making a stall label.
Its standard Custard Creams come in a 200g pack.
Tesco Custard Cream Biscuits are listed in a 400g pack.
Asda Custard Creams are listed in a 400g pack with a suggested 34 servings.
The standard 300g Custard Creams pack is listed by Tesco.
Extra Cream Custard Creams are an option for shoppers seeking that particular filling style, rather than a reduced-sugars claim.
The Tasties Custard Creams listing describes a 300g pack.
This 125g custard cream option can be assessed for bake-sale portions alongside the standard packs above. Check its current sugar figures and full allergen label before deciding how to describe or serve it.
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For a school bake sale, compare the pack’s sugars per 100g and per biscuit with the alternative you intend to offer. This is a 125g pack named Gluten Free Custard Creams; check its full ingredients, allergen statement and biscuit count before serving.
No. NHS Scotland explains that “reduced sugar” compares a product with a standard equivalent; it does not, by itself, mean the product is low in sugar. Check the claim and the sugars figure per 100g on the current pack.
Keep each biscuit’s original packaging so customers can check its ingredients and precautionary statements. Food Standards Agency guidance for community and charity events in England, Wales and Northern Ireland recommends keeping packaging even where an activity does not need to register as a food business; check with the local authority if registration is uncertain.
No. Department for Education guidance for England, updated on 14 September 2026, says the school food standards do not apply to food provided for fundraising events. Check the school’s own rules for the sale as well; this England-specific exemption is not a statement about other nations’ school policies.
The standard biscuits compared here are sold ready to serve. Follow the directions on the particular pack: the Tesco, Sainsbury’s and Crawford’s listings include instructions concerning cool, dry storage or closing opened packaging.