For a TV night, choose between baked and roasted reduced-fat potato crisps by comparing fat per 100g first, then the flavour, ingredients and amount you expect to eat. Walkers lists 13g fat per 100g for Oven Baked Sea Salt, while Simply Roasted lists 13.9g for Sea Salt; their small servings are 22g and 21.5g respectively. Neither meets the NHS low-fat benchmark of 3g fat or less per 100g, so a reduced-fat claim is not a substitute for checking the full nutrition label.
If you want to keep potato crisps on the snack menu while reducing fat, compare the same flavour-specific measure per 100g. Walkers Oven Baked Sea Salt lists 13g fat per 100g and Simply Roasted Sea Salt lists 13.9g, compared with 29.3g for Tyrrells Lightly Sea Salted, according to the respective brands’ product information.
A small bag makes the amount you open clear. Walkers gives a 22g serving for Oven Baked Sea Salt; Simply Roasted offers Sea Salt in 21.5g and 93g bags. Check the size of the pack you plan to eat rather than applying a small-serving figure to a sharing bag.
Fat, salt and dietary suitability are separate decisions. Compare the exact flavour’s nutrition and ingredient label, especially if an allergen or dietary exclusion matters; neither a reduced-fat nor a lightly salted name answers all three questions.
Start with per-100g values to compare products, then look at the serving and pack you are likely to open during the programme. Treat baked, roasted and lightly salted as descriptions to investigate, not interchangeable nutrition claims.
| Priority | What to check | Your needs |
|---|---|---|
| Total fat | Compare fat per 100g on the exact flavour. Walkers reports 13g for Oven Baked Sea Salt and Simply Roasted reports 13.9g for Sea Salt; Tyrrells reports 29.3g for Lightly Sea Salted. The NHS defines low fat as 3g or less per 100g. | I want less fat than in the standard crisp I would otherwise buy, without assuming that a reduced-fat claim means low fat. |
| Pack size | Compare per-100g information with the amount in the bag. Walkers states a 22g Oven Baked Sea Salt serving; Simply Roasted offers Sea Salt in 21.5g and 93g formats. | If I am likely to finish the bag during a film, the pack size matters more to me than a serving figure for a smaller bag. |
| Salt | Read salt per 100g separately from fat. Walkers lists 0.85g for Oven Baked Sea Salt, while Simply Roasted lists 0.76g for Sea Salt. Neither is within the NHS low-salt benchmark of 0.3g or less per 100g. | Salt matters to me as well as fat, so I will compare both figures rather than rely on a flavour name or front-of-pack claim. |
| Ingredients | Check the exact flavour’s potato format, ingredient list, allergen statement and any dietary-suitability wording on the pack. Do not transfer a sea-salt flavour’s details to another flavour or a variety pack. | I may prefer a particular crisp texture, or need to check whether the flavour I am opening meets my ingredient or dietary requirements. |
A reduction is relative to a comparison product. Walkers Oven Baked Sea Salt and Simply Roasted Sea Salt list 13g and 13.9g fat per 100g respectively, above the NHS low-fat benchmark of 3g or less per 100g.
Use the claim to identify a product worth comparing, then read its total-fat figure per 100g.
Walkers says its Lightly Salted crisps have 45% less salt than the average salt value of regular potato crisps, yet lists 31g fat per 100g. The salt claim does not establish a fat reduction.
Choose which value matters to you and check both fat and salt on the exact product.
Simply Roasted gives 91kcal for a 21.5g Sea Salt serving and also offers a 93g bag. The small-serving figure does not describe the entire larger bag.
Check the weight of the bag you are buying; if you intend to eat less than a sharing bag, put your chosen portion in a bowl before watching.
Recipes and allergen statements can differ between products and flavours. A nutrition or dietary-suitability statement for one Sea Salt product should not be applied to a Cheese & Onion flavour or a variety pack.
Read the ingredient and allergen information for each flavour you intend to eat.
These examples show why an exact product label is more useful than a brand name alone when reduced fat is the priority.
Its Oven Baked Sea Salt product is a baked potato-crisp example with a manufacturer claim of 50% less fat than regular potato crisps.
Its Sea Salt crisps offer a roasted option for shoppers comparing potato format as well as nutrition.
Its Lightly Sea Salted potato crisps provide a hand-cooked comparison when deciding whether a reduced-fat option meets your preference.
KETTLE Chips describes its range as hand-cooked in Norfolk using British potatoes.
Seabrook Sea Salted is a crinkle-cut potato-crisp comparison, not an example of a reduced-fat claim.
REAL describes its hand-cooked range as vegetarian and gluten-free, with no added MSG.
These Walkers Oven Baked multipacks suit a TV-night choice where opening an individual 22g bag matters. One is a variety pack and the other is Cheese & Onion; check each flavour’s label rather than assuming the Sea Salt nutrition figures elsewhere in this article apply to them.
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Six individual 22g bags give a solo viewer the option of opening one bag for a TV snack.
This is a variety pack. Check the nutrition, ingredients and allergen statement for the flavour you choose; the Oven Baked Sea Salt figures do not describe every flavour in the pack.
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This Cheese & Onion option comes as six individual 22g bags, so you can choose a single bag for a viewing session.
Compare its own fat and salt values with other flavours, and read its ingredient and allergen label rather than relying on the Sea Salt product’s details.
No. It is a comparison claim, whereas the NHS defines low fat as 3g fat or less per 100g. Walkers Oven Baked Sea Salt lists 13g fat per 100g and Simply Roasted Sea Salt lists 13.9g, according to their manufacturers; neither meets that low-fat benchmark.
Use per 100g to compare products, then use the serving and bag weight to judge the amount you expect to eat. Simply Roasted offers Sea Salt in both 21.5g and 93g bags, so its small-serving figure should not be read as the figure for a whole larger bag.
Not necessarily. Walkers says its Lightly Salted product has 45% less salt than the average salt value of regular potato crisps, but it lists 31g fat per 100g. Check fat and salt separately on the exact pack.
The Department for Education’s school-food guidance concerns food and drink provided in state-funded schools in England, not a snack bought for home viewing. The guidance describes updated standards as subject to Parliamentary approval for September 2027; it does not classify a particular bag of crisps as HFSS.
No. A reduced-fat claim addresses fat, not ingredients or allergen suitability. Check the current ingredient and allergen information for the exact flavour and pack you intend to eat.