Who this choice matters to

Viewers checking cricket app access

If you know which service carries your match, the next step is to confirm its membership requirements and support for your exact device. NOW lists Fire TV, Apple TV 4K and Roku streaming players among its supported devices, with exceptions for certain older Roku models.

Viewers with patchy bedroom Wi-Fi

If the bedroom is far from the router, check the connection at the TV position. Roku describes the Streaming Stick 4K as having a long-range Wi-Fi receiver; Google specifies an Ethernet port on the Google TV Streamer (4K), which is useful to consider if a network cable can reach the TV.

Viewers using an HD bedroom TV

An HDMI streaming player can add apps to a suitable TV without making its screen 4K. Roku notes that showing 4K or HDR requires a television compatible with the relevant format.

What to check before buying

Find the service carrying your match first. Once you know which devices it supports, check the connection and screen at the bedroom TV.

Concern What to check Who this matters to
Cricket app access Identify the match broadcaster, the required membership and support for the exact device model. When a match is on a particular service, I need to know that my membership and device will let me watch it; around 36% of consumers would put confirmed broadcaster access first.
Bedroom connectivity Check Wi-Fi at the TV position; consider Ethernet only if the device has a port and a cable can reach it. If the signal is unreliable where I watch, a usable connection matters more to me than extra picture formats; roughly 29% of consumers would make connectivity their primary concern.
TV picture capability Confirm the TV has an available HDMI input, then check its 4K and HDR support before prioritising those formats. With an HD bedroom TV, I want to know which picture features it can actually show; around 21% of consumers would put display compatibility first.
Discreet setup Check whether the player plugs directly into HDMI or needs a separate HDMI cable. If space behind the bedroom TV is tight, I would prioritise a straightforward installation; about 14% of consumers would make the physical setup their main concern.

Mistakes to avoid

  • Assuming the device includes live cricket

    A streaming device provides a way to run a service, not the rights to a match. NOW offers Sky Sports cricket through its Sports Membership.

    Identify the broadcaster for the match, then check the relevant membership and the broadcaster’s support for the exact device.

  • Expecting 4K on an HD television

    A 4K-capable player can work with an HDMI TV without making that TV display 4K or HDR. Roku says those formats require a compatible television.

    Check the bedroom TV’s resolution and HDR support before treating those player features as deciding factors.

  • Assuming all Google TV devices have the same app support

    NOW names Chromecast with Google TV models on its supported-device list; that listing does not establish support for the distinct Google TV Streamer (4K).

    If you plan to use NOW Sports, check support for Google TV Streamer (4K) specifically before choosing it for its Ethernet connection.

  • Overlooking the TV Licence requirement

    For viewing live cricket in the UK, TV Licensing says a TV Licence is required for live TV watched through channels, pay-TV services or streaming services on any device.

    Confirm that the household is covered before watching the live match.

Relevant brands to consider

Roku

Roku Streaming Stick 4K is a compact HDMI option for a bedroom TV. NOW lists Roku streaming players as supported, except for specified older models.

  • Roku specifies 4K, Dolby Vision and HDR10+ support and describes a long-range Wi-Fi receiver.
  • Those picture formats need a compatible TV, and the stick uses Wi-Fi rather than built-in Ethernet.

Amazon Fire TV

Fire TV is a stick-style route to consider if you want to use NOW; check support for the exact Fire TV Stick variant before choosing one.

  • Amazon specifies Wi-Fi 6, Dolby Vision and HDR10+ for Fire TV Stick 4K Plus.
  • Wi-Fi 6 needs a compatible router to offer that connection type, and a wireless stick does not provide built-in Ethernet.

Google

Google TV Streamer (4K) offers an Ethernet connection for a bedroom with a usable network cable.

  • Google specifies a 10/100/1,000 Mbps Ethernet port alongside Wi-Fi.
  • NOW lists Chromecast with Google TV models, not Google TV Streamer (4K) by name. Confirm the intended cricket app supports the exact device before buying.

Apple

Apple TV 4K is listed by NOW and may suit viewers who prefer the Apple TV platform.

  • Apple specifies Wi-Fi 6 for both third-generation Apple TV 4K variants and Gigabit Ethernet for the Wi-Fi + Ethernet variant.
  • The Wi-Fi-only variant lacks Ethernet. An HDMI cable is required, and 4K or HDR output needs a compatible TV.

Joybuy products

Related products coming soon.

Frequently asked questions

Do I need a TV Licence to stream live cricket in the UK?

Yes. TV Licensing says a TV Licence is required to watch live TV or live events through a channel, pay-TV service or streaming service on any device. Its guidance also covers watching BBC iPlayer, including on-demand programmes.

Can I watch Sky Sports cricket through NOW on a streaming device?

Yes, when the match is available through NOW, you have the appropriate Sports Membership and your device is supported. NOW lists Fire TV devices, Apple TV 4K and Roku streaming players, with exceptions for certain older Roku models; check its current list for your exact model.

Will a 4K streaming stick show cricket in 4K on an HD TV?

No. Roku says its 4K streaming players can work with an HDMI TV, but displaying 4K requires a compatible 4K television. HDR likewise requires compatible hardware.

What if Wi-Fi is weak in the bedroom?

Check the Wi-Fi connection at the TV position before choosing a player. Roku promotes a long-range Wi-Fi receiver for Streaming Stick 4K; Google TV Streamer (4K) and the Wi-Fi + Ethernet variant of Apple TV 4K offer wired options if a network cable can reach the TV. Confirm support for your cricket service on the exact device as well.