Mayonnaise is a staple in many UK kitchens, but a quick glance at the options available when you buy mayonnaise online reveals a world far beyond the standard jar. From classic creamy spreads to rich Japanese varieties and excellent plant-based alternatives, choosing the right one can elevate your meals.
This guide is designed to help you navigate the choices. We will look at the key differences between types of mayonnaise, offer some practical tips for your next shop and highlight a few standout options to consider for your sandwiches, salads and culinary creations.
How to Choose the Right Mayonnaise
Before adding a bottle to your basket, considering a few key factors can ensure you get the perfect match for your palate and pantry.
1. The Foundation: Real Egg, Japanese, or Plant-Based?
The core ingredient defines the character of any mayonnaise.
- Real Mayonnaise: The traditional choice, real mayonnaise is made with egg—either whole eggs or just the yolks—and oil. This combination creates the rich, creamy texture and familiar tangy flavour that works so well in everything from egg sandwiches to potato salads. Brands like Hellmann's mayonnaise are synonymous with this classic style.
- Japanese Mayonnaise: A cult favourite among food lovers, Japanese mayonnaise offers a distinctly different experience. It is typically made using only egg yolks, which gives it a richer, more custard-like consistency and a deeper yellow colour. The flavour profile is less acidic and more savoury, with a noticeable umami depth. Kewpie mayo is the most recognised example of this style.
- Vegan Mayonnaise: For those on a plant-based diet or with egg allergies, vegan mayonnaise (or plant based mayo) is an excellent alternative. This egg free mayo uses plant-based proteins and emulsifiers to replicate the creamy texture of its traditional counterpart. Modern recipes have become so refined that many people find it difficult to tell the difference.
2. Flavour Profile and Intended Use
Think about what you will be using your mayonnaise for. A versatile, all-purpose mayo is great for daily sandwiches and coleslaw. However, if you are making Japanese dishes like takoyaki or okonomiyaki, the authentic flavour of a Japanese mayonnaise will make a significant difference. For dipping chips or dressing a vibrant salad, you might prefer the clean, tangy notes of a classic real mayonnaise or a light plant based mayo.
3. Packaging: The Jar vs. The Squeezy Bottle
This often comes down to personal preference and convenience.
- Jars: Traditional glass jars are great for scooping and are easily recyclable. They are perfect if you use larger quantities at once, for example, when preparing a large batch of coleslaw.
- Squeezy Bottles: A squeezy mayonnaise bottle offers precision and less mess. It is ideal for drizzling over salads, decorating dishes or for families with children who enjoy serving themselves. Many modern squeezy bottles are also made from recycled materials.
Our Top Recommendations for Mayonnaise in 2026
Here are a few recommendations from the wide selection available, chosen to suit different tastes and dietary needs.
For the Traditionalist: Hellmann's Real Mayonnaise Squeezy
Hellmann's Real Mayonnaise Squeezy 750ml
- Why It Stands Out: This is the quintessential real mayonnaise known for its unmistakably creamy and tangy flavour. Made with 100% free-range eggs and responsibly sourced oils, it delivers a consistent and reliable taste. The large 750ml squeezy bottle is practical for families and frequent users, and it is made from 100% recycled plastic.
- Pros:
- Classic, versatile flavour suitable for countless dishes.
- Made with simple, quality ingredients including free-range eggs.
- Convenient and hygienic squeezy mayonnaise format.
- Who is it for?: Anyone looking for a dependable, all-purpose mayonnaise for everyday use, from sandwiches and burgers to salads and dips.
For the Adventurous Foodie: Kewpie Mayonnaise
Kewpie Mayonnaise 450g/bottle
- Why It Stands Out: Kewpie mayo is a Japanese icon for a reason. It uses only egg yolks (14%), which creates a luxuriously rich texture and a deeper flavour than its Western counterparts. A unique blend of vinegars and a hint of seasoning gives it a signature savoury, umami-rich taste that is incredibly moreish.
- Pros:
- Rich, savoury and distinct umami flavour profile.
- Extra creamy texture due to the use of only egg yolks.
- The authentic choice for Japanese cuisine and a fantastic way to elevate everyday foods.
- Who is it for?: Home cooks wanting to replicate authentic Japanese flavours, or any food enthusiast looking for a richer, more complex alternative to standard mayonnaise.
For the Plant-Based Kitchen: Hellmann's Plant Based Mayo
Hellmann's Plant Based Mayo 400g
- Why It Stands Out: This vegan mayonnaise successfully captures the creamy texture and tangy taste of the classic Hellmann's recipe, but is 100% plant-based. It is a versatile egg free mayo that performs just as well as the original, whether spread on a sandwich, mixed into a salad or even used to create a golden, crispy crust on a cheese toastie.
- Pros:
- Delivers a classic mayonnaise experience without any animal products.
- Thick, creamy texture and versatile flavour.
- Suitable for vegans and individuals with egg allergies.
- Who is it for?: Anyone following a plant-based diet, households with mixed dietary preferences, or those simply looking to reduce their consumption of animal products without compromising on taste.
Looking for More Options?
These three selections cover some of the most popular needs, but the world of condiments is vast. If you are searching for different flavours, organic options or other dressings to complement your meals, you can explore our full range of salad sauce.
Frequently Asked Questions
What is the main difference between real mayonnaise and Japanese mayonnaise?
The primary differences are in the ingredients and flavour. Traditional real mayonnaise is typically made with whole eggs or a mix of yolks and whites, giving it a familiar tangy taste. Japanese mayonnaise, such as Kewpie mayo, is made with only egg yolks, resulting in a richer, more custard-like texture and a distinct savoury, umami flavour from its unique vinegar blend.
Is vegan mayonnaise a healthy choice?
Vegan mayonnaise is free from eggs and cholesterol, making it a suitable option for certain dietary needs. Its overall nutritional profile depends on its specific ingredients, particularly the amount and type of oil used. As with any condiment, it is best enjoyed in moderation. We always recommend checking the nutritional information on the product label to see how it aligns with your personal dietary goals.
How convenient is it to buy mayonnaise online?
Shopping for mayonnaise online is very convenient. It allows you to easily compare different types—from real mayonnaise and plant based mayo to international varieties—all from the comfort of your home. You can read ingredient lists, check nutritional information and have your chosen products delivered directly to your door, saving you a trip to the shops.
