Who is this choice for?

Shoppers comparing sugar figures

If you want a familiar chocolate sandwich biscuit with less declared sugar, compare the nutrition panels of the exact products you are considering. A premium range or Free From label does not answer that question for you.

Shoppers avoiding gluten or milk

A Free From bourbon cream may meet a dietary requirement, but its sugar figure is a separate consideration. Check the current ingredients and allergen statement as well as the nutrition panel.

Shoppers choosing a premium-style treat

Extra cream or Fairtrade-sourced cocoa may matter to your choice. If less sugar matters too, compare the declared figures rather than using the product’s positioning as a shortcut.

What should you compare?

Start with sugars per 100g for a like-for-like label comparison, then consider the biscuit-sized portion and any dietary requirements.

Priority What to check Your needs
Declared sugar Compare total sugars per 100g on the same basis. Tesco lists 21.9g for Free From Bourbon Creams and 25.2g for standard Bourbon Creams; check the current packs before choosing. I want the lower declared-sugar option, regardless of whether it sits in a standard or Free From range.
Portion size Check sugars per biscuit and the number you expect to eat. Tesco lists 3.1g per biscuit for its Free From version and 3.5g for its standard version; biscuit sizes can differ between products. A per-biscuit figure helps me relate the label to my likely portion, rather than judging a whole pack by its name.
Free From suitability Read the precise gluten, milk, ingredient and allergen statements on the current pack. Check sugar separately: Sainsbury’s lists 24.3g per 100g for its Free From Bourbon Creams, according to its product page. If I need to avoid an ingredient, that requirement comes first; I still want to compare sugar between suitable options.
Filling and format Compare the nutrition panel even when a biscuit is described as extra cream. M&S lists 36.7g sugars per 100g for Extra Cream Bourbon Creams; filling descriptions do not establish a lower-sugar choice. I might prefer a richer filling, but I do not want to mistake that preference for a sugar comparison.
Current pack Check the ingredients, nutrition and allergen information on the pack you buy. Confirm that the product is available rather than relying on an earlier listing. For an allergy or a specific sugar requirement, I need the details for the biscuit I will actually receive.

What can make the labels misleading?

  • Reading “premium” or “Free From” as “less sugar”

    These descriptions refer to product positioning or dietary exclusions, not a sugar comparison. Tesco and Sainsbury’s list 21.9g and 24.3g sugars per 100g respectively for their Free From Bourbon Creams, while M&S lists 36.7g for its Extra Cream version.

    Compare total sugars per 100g on the products in front of you, then check the per-biscuit figures for your likely portion.

  • Choosing by the lowest figure alone

    Tesco Free From Bourbon Creams had the lowest declared sugars per 100g among the retailer listings compared here, but Tesco marked the product out of stock when reviewed on 1 October 2026. Its Free From positioning also serves a different need from sugar comparison.

    Check availability and dietary suitability separately. If you choose another biscuit, compare its own current label rather than carrying over the Tesco figure.

  • Relying on an earlier online nutrition panel

    Retailer product information may change when a recipe or allergen statement changes. That matters particularly when avoiding an ingredient or comparing close sugar figures.

    Read the current pack before eating, including its ingredients, allergen statement and nutrition table.

Which retailer ranges are relevant?

These retailer examples help distinguish a standard bourbon cream, a Free From version and an extra-cream format; the figures apply to the named products, not every biscuit in each range.

Tesco

Tesco’s standard and Free From Bourbon Creams allow a comparison within one retailer’s range.

  • Tesco lists 21.9g sugars per 100g for Free From Bourbon Creams and 25.2g for standard Bourbon Creams.
  • The Free From product was marked out of stock when reviewed on 1 October 2026; its name does not establish a reduced-sugar claim.

Sainsbury’s

Sainsbury’s has standard Bourbon and Free From Bourbon Creams listings with declared sugar figures.

  • Sainsbury’s lists 25.8g sugars per 100g for standard Bourbon and 24.3g for Free From Bourbon Creams.
  • The Free From label addresses milk and gluten exclusions; check its sugar figure and current allergen information separately.

Asda

Asda’s standard Bourbon Biscuits listing provides both per-100g and per-biscuit sugar figures.

  • Asda lists 27g sugars per 100g and 3.8g per biscuit for this product.
  • The retailer marks its per-biscuit sugar figure high; check the current pack for ingredients and allergen information.

Waitrose

Essential Bourbon Creams offer a premium-shop example with Fairtrade-sourced cocoa, according to Waitrose & Partners.

  • Waitrose & Partners lists 27.8g sugars per 100g and 3.9g per biscuit.
  • The retailer marks the per-biscuit sugar figure high; cocoa sourcing does not indicate a lower sugar figure.

M&S

Extra Cream Bourbon Creams are positioned around their additional chocolate cream.

  • The extra-cream format gives shoppers a distinct filling choice.
  • M&S lists 36.7g sugars per 100g for this product, so check the label carefully if less sugar is your main aim.

Joybuy chocolate sandwich biscuit alternatives

These Joybuy options are chocolate sandwich-style biscuits for shoppers considering a change from bourbon creams. Neither product is presented here as a traditional bourbon biscuit; compare its current nutrition and ingredients with the bourbon creams you are considering.

Oreo Zero Sugar Sandwich Cookies 97g pack

Oreo Zero Sugar Sandwich Cookies 97g

Consider this sandwich cookie if you are willing to choose a different biscuit format rather than a bourbon cream. “Zero Sugar” is part of the product name; check the pack’s nutrition, ingredients and serving information against your requirements.

View on Joybuy
Gullon Zero No Added Sugar Cookies and Cream 210g pack

Gullon Zero No Added Sugar Cookies and Cream 210g

This Cookies and Cream sandwich biscuit is another alternative to a bourbon cream. “No Added Sugar” is part of its name, not a per-100g figure; read the current nutrition table and ingredients before comparing it with other biscuits.

View on Joybuy

Frequently asked questions

Does Free From mean a bourbon biscuit has less sugar?

No. Free From describes dietary exclusions, so compare sugar figures separately. Tesco lists 21.9g sugars per 100g for its Free From Bourbon Creams, while Sainsbury’s lists 24.3g for its Free From version; neither name alone tells you how the product compares with another biscuit.

Should I compare sugar per biscuit or per 100g?

Use per 100g to compare products on the same quantity, then check per biscuit for the portion you might eat. Biscuit sizes can differ, so a smaller per-biscuit number does not by itself establish which product has less sugar per 100g. GOV.UK also explains that traffic-light labelling indicates whether a listed nutrient level is high, medium or low.

Does an extra-cream bourbon suit a lower-sugar choice?

Not on the strength of its filling description. M&S lists 36.7g sugars per 100g for Extra Cream Bourbon Creams, compared with Tesco’s 25.2g for standard Bourbon Creams. If you prefer the extra-cream format, use its own nutrition panel to decide whether it fits your sugar requirement.

What if I need to avoid an allergen?

Read the ingredient and allergen statement on the current pack of the exact biscuit you plan to eat. Standard and Free From bourbon creams have different formulations, and a sugar comparison cannot establish allergen suitability. UK food-labelling guidance from the Department for Environment, Food & Rural Affairs and the Food Standards Agency covers ingredient and allergen information on pre-packed food.