Shoppers who want a classic Bourbon
If the chocolate biscuit and cream filling are the point, compare Bourbon packs on their own terms. Neither an own-label name nor a larger pack tells you its sugar content.
Who is this choice for?
Shoppers looking for a sugar-related claim
If a sugar-free or no-added-sugar claim matters more than the Bourbon format, consider other chocolate cream biscuits and read their full nutrition labels.
Households checking allergens
Check the ingredients and allergen information for the exact variant you plan to buy. Roberts Bakery, for example, lists wheat and milk ingredients in its Giant Bourbon.
What should you compare?
Standard Bourbon creams
Choose when: Keeping the familiar Bourbon biscuit matters more than finding a sugar-related claim.
Bear in mind: The Bourbon name, own-label status and pack size do not establish a reduction in sugar.
A different cream biscuit
Choose when: You are willing to change biscuit type to consider a sugar-free or no-added-sugar product.
Bear in mind: The claim does not replace a check of total sugars, ingredients and serving size. These biscuits are not necessarily Bourbons.
| Priority | What to check | Your needs |
|---|---|---|
| Sugar content | Compare total sugars per 100g across packs. Check the stated serving size and the number of biscuits you expect to eat. | I want to compare sugar figures on the same basis, even when the biscuits differ in size. |
| Pack size | Read the pack weight and consider how much your household will use. Do not use pack size as a shortcut for judging sugar content. | A pack that suits how many biscuits we eat matters more to me than simply choosing the largest one. |
| Ingredients and allergens | Check the ingredients, highlighted allergens and any precautionary statement on the exact variant. Recheck the current pack if you have bought it before. | Someone eating these biscuits needs an ingredient check, so I cannot rely on the Bourbon name or a different variant’s label. |
What is easy to overlook?
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Assuming a Bourbon or own-label pack contains less sugar
Those descriptions identify the biscuit or its range, not its sugar content. Roberts Bakery lists 31.1g sugars per 100g for its Giant Bourbon.
Use the current pack’s total-sugars figure per 100g, then check what your usual portion represents.
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Treating a sugar claim as the whole comparison
A sugar-free or no-added-sugar chocolate cream cookie may not have the Bourbon format you want. NHS guidance also distinguishes the total-sugars figure on food labels from sugars added to food.
Check the biscuit type, full nutrition panel, ingredients and serving size rather than relying on front-of-pack wording alone.
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Assuming different Bourbon variants share a label
Extra-cream and giant biscuits are distinct variants. Roberts Bakery lists wheat and milk ingredients for its Giant Bourbon; that ingredient list cannot establish what is in another product.
Read the label of the exact pack you are buying, particularly when an allergy or intolerance affects the choice.
Relevant brand references
Tesco
Tesco Groceries lists Tesco Bourbon Creams Biscuits in a 296g pack.
- An own-label Bourbon cream to compare with other standard packs.
- Check its nutrition label before treating it as a reduced-sugar option.
Waitrose Essential
Waitrose describes its 400g Essential Bourbon Creams as chocolate-flavoured cream sandwich biscuits.
- The stated pack weight helps distinguish it from smaller Bourbon variants.
- The product description does not establish a reduced-sugar Bourbon.
M&S
M&S lists Extra Cream Bourbon Creams in a 165g pack and a separate Giant Bourbon product.
- The named variants make it clear which pack’s label needs checking.
- M&S describes the Extra Cream version as having more chocolate cream; do not infer a sugar reduction from the Bourbon name.
Roberts Bakery
Roberts Bakery publishes ingredients and nutrition information for its individually wrapped Giant Bourbon.
- Roberts Bakery lists 31.1g sugars per 100g and names wheat and milk ingredients for this product.
- Those figures and ingredients apply to the Giant Bourbon, not to every Bourbon biscuit.
Chocolate cream biscuit alternatives on Joybuy
These Oreo and Gullon biscuits offer different chocolate cream biscuit formats for shoppers willing to move away from a traditional Bourbon. Compare their current labels and pack sizes against what you need.
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Oreo Zero Sugar Sandwich Cookies, 97g
This is an Oreo sandwich cookie, not a Bourbon biscuit. Check its nutrition panel and ingredients against your sugar and allergen requirements; its product description also warns that excessive consumption may have a laxative effect.
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Gullon Zero No Added Sugar Cookies and Cream, 210g
This cookies-and-cream biscuit is not a Bourbon. Compare its total-sugars figure and ingredients with the pack you would otherwise buy; its product description warns that excessive consumption may have a laxative effect.
Common questions
Does the Bourbon name mean a biscuit is reduced in sugar?
No. Bourbon describes the biscuit type, not a reduced-sugar claim. Roberts Bakery lists 31.1g sugars per 100g for its Giant Bourbon; use the nutrition panel on the particular pack you are considering.
Does “no added sugar” tell me the total sugar content?
No. NHS guidance explains that a food label’s total-sugars figure includes sugars that are not separately identified as added or free sugars. Compare total sugars per 100g and check the serving size and ingredients.
How should I compare Bourbon packs of different sizes?
Check each pack’s weight and compare its nutrition per 100g, then consider how much your household will use. Waitrose lists its Essential Bourbon Creams at 400g, while M&S lists Extra Cream Bourbon Creams at 165g; pack weight alone does not tell you which contains less sugar per 100g.
What if someone eating the biscuits has an allergy?
Read the ingredients and allergen information on the exact current pack. Roberts Bakery lists wheat and milk ingredients for its Giant Bourbon, but another brand or variant needs its own label check.