Who are you serving?

Christmas brunch hosts

For a warm brunch with bacon, maple syrup, fruit or jam, consider American-style or buttermilk pancakes. If guests will help themselves to smaller portions, Scotch pancakes offer a stackable format.

Dessert-table shoppers

For lemon and sugar, fruit fillings or ice cream, look at sweet pancakes rather than assuming a thick brunch pancake will suit the same serving plan.

Allergen-aware households

Check the exact pack against each guest’s requirements. The cited Genius gluten-free and milk-free Scotch pancakes still contain egg, while the cited standard pancakes include wheat, milk or egg.

What should you check before buying?

Settle the serving style and any dietary requirements first, then check portions, dates and preparation instructions for the pack you plan to buy.

PriorityWhat to checkYour needs
Dietary suitability Read the current ingredients, highlighted allergens and any gluten-free or milk-free declaration. Check for egg separately: the cited Genius free-from pancakes contain it. I need a pack that matches a guest’s specific restrictions, not just a general free-from description. In Coeliac UK’s 2025 survey of 3,785 members, 74% trusted its Crossed Grain Trademark more than a gluten-free statement; that measures trust in labelling, not pancake-buying priorities.
Serving style Match the format to the toppings: American-style or buttermilk pancakes for a warm brunch, sweet pancakes for lemon and sugar or fruit fillings, or small Scotch pancakes for stacks. Will guests sit down to a warm brunch, help themselves to small pancakes, or have pancakes as dessert?
Portions and nutrition Check the pack count and both per-100g and per-pancake figures. Waitrose & Partners lists 10.4g protein per pancake for its High Protein Pancakes; toppings change what is served alongside them. I want enough pancakes for the planned portions and figures that relate to how many each person will eat.
Buying ahead Check whether the pack needs refrigeration, its use-by or best-before date, and any freezing and defrosting instructions. The Food Standards Agency distinguishes use-by dates, which relate to safety, from best-before dates, which relate to quality. If I am shopping before Christmas, the pack needs to fit the time and storage space available before serving.

Shopping mistakes to avoid

  • Assuming vegetarian means suitable for every guest

    Vegetarian labelling does not settle whether a pancake contains wheat, milk or egg. The cited Genius gluten-free and milk-free pancakes, for example, contain egg.

    Ask guests which ingredients they need to avoid, then check the current pack’s ingredients, allergens and free-from declaration.

  • Buying chilled pancakes without checking the date

    The cited Waitrose buttermilk and sweet pancakes require refrigeration and carry use-by dates. The Food Standards Agency says a use-by date relates to food safety.

    Check the date when buying or receiving the pack. If you plan to freeze it, follow that product’s stated freezing and defrosting instructions.

  • Comparing only the per-100g nutrition line

    A serving may contain several pancakes, with toppings added separately. The per-pancake line makes the amount served easier to work out.

    Check the per-pancake figures and the number you intend to serve before choosing toppings.

Relevant brand references

Waitrose

The cited Waitrose range includes high-protein, buttermilk and sweet ready-made pancakes for different serving plans.

  • Its product pages describe serving suggestions for the cited buttermilk and sweet variants.
  • Check the physical pack for current ingredients, dates and storage instructions; these differ by variant.

Genius

The cited Scotch pancakes are labelled gluten-free, milk-free and made without wheat.

  • The cited product is labelled suitable for coeliacs.
  • It contains egg; check the pack’s instructions for storage after opening and for defrosting.

M&S

The cited M&S buttermilk pancakes are an option to consider for a warm brunch with fruit, jam or syrup.

  • M&S describes the cited product as suitable for freezing.
  • The cited pancakes contain wheat, milk and egg; read the current pack before serving.

Tesco

The cited Tesco American Style Large Pancakes offer another ready-made brunch format.

  • The cited product is sold as a six-pack, which helps when planning portions.
  • The cited pancakes contain wheat, milk and egg; check the pack for current details.

Pancake options on Joybuy

This Joybuy option is an American-style pancake and waffle mix for making brunch pancakes, rather than a pack of ready-made pancakes.

Aunt Bessie's American Style Pancake & Waffle Mix 200g

Aunt Bessie's American Style Pancake & Waffle Mix 200g

A 200g mix for making American-style pancakes or waffles. Allow time to prepare and cook it, and check the pack for ingredients to add and allergen information before serving.

View on Joybuy

Pancake shopping questions

Are ready-made pancakes suitable for someone avoiding gluten or milk?

Not necessarily. The cited American-style, sweet and buttermilk products contain wheat, milk and egg. The cited Genius pancakes are labelled gluten-free and milk-free but contain egg, so check the current pack against the person’s requirements.

Can I freeze chilled pancakes for Christmas?

Follow the instructions for the individual pack. The cited Waitrose chilled products specify freezing within their use-by date and give defrosting directions; the cited M&S buttermilk pancakes also have a stated freezing date. Check those directions before buying ahead.

What is the difference between use-by and best-before dates?

The Food Standards Agency says use-by dates relate to food safety, while best-before dates relate to quality. For a chilled pancake pack with a use-by date, plan to use or freeze it within the pack’s stated instructions.

Which allergens should I check on a pancake pack?

Check the ingredients and highlighted allergens on the actual pack, particularly if a guest must avoid cereals containing gluten, milk or egg. Food Standards Agency guidance identifies these among the allergens that food businesses must declare when present as ingredients.