Who each format suits

The useful distinction for an afternoon break is whether you want to make the drink yourself, open a finished latte or take a black coffee with you.

Shoppers who want to mix their own coffee

An unsweetened concentrate lets you start with a black coffee base and decide whether to add milk or a milk alternative. Tesco Groceries lists 0g sugars for a 200ml glass of its Finest concentrate prepared according to its instructions; additions will change the finished drink.

Shoppers who want a ready-to-drink latte

A single-serve latte avoids mixing, but recipes differ. M&S Classic Latte contains semi-skimmed milk, while Tesco Finest Brown Sugar Cold Brew Latte contains whole milk and lists 11.0g sugars per 250ml can, according to their respective product information.

Shoppers looking for a dairy-free latte

M&S Oat Latte is a ready-to-drink dairy-free option. M&S also states that it is not suitable for coeliacs or people with a wheat allergy, so its oat-based recipe needs a separate allergen check.

What to check before choosing

Start with how you will serve the coffee, then compare ingredients and nutrition on the stated serving basis. Check opened-product instructions if you expect to drink it over several afternoons.

PriorityWhat to checkYour needs
Sweetness and mixing Tesco Groceries specifies 100ml of its unsweetened concentrate plus 100ml cold water and lists 0g sugars for that prepared glass. Its Brown Sugar latte lists 11.0g sugars per 250ml can. Compare figures using their stated serving sizes. I would rather choose my own milk and sweetness than buy a finished recipe.
Milk and oats Read the exact ingredients and allergen statement. Tesco’s Brown Sugar latte contains whole milk and M&S Classic Latte contains semi-skimmed milk. M&S says its dairy-free Oat Latte is unsuitable for coeliacs and people with a wheat allergy. A dairy-free drink matters to me, but I also need to know whether its other ingredients suit my requirements.
Preparation and storage Check whether you need water and a glass or can open the drink as it is. Tesco Groceries instructs shoppers to refrigerate its concentrate and use it within four weeks of opening; its Brown Sugar latte has a one-day opened-use instruction. For a break away from home, I may prefer a finished drink. If I buy a larger bottle, I want to be able to use it within its opened-storage period.
Caffeine information Use the figure for the exact product where one is given. Coffee Friend UK lists Sandows Cold Brew Coffee at 40.5mg caffeine per 100ml; that figure does not establish the caffeine content of other cold-brew drinks. I want to account for my afternoon coffee alongside the other caffeine-containing things I consume.

Common buying mistakes

  • Assuming cold brew means unsweetened black coffee

    Cold brew describes the coffee, not everything added to the drink. Tesco Groceries lists 0g sugars for a prepared glass of its unsweetened concentrate, while its whole-milk Brown Sugar latte lists 11.0g sugars per can.

    Read the ingredients and compare nutrition figures on the same serving basis before choosing a bottle or can.

  • Assuming every oat latte suits coeliac or wheat-allergy needs

    M&S calls its Oat Latte dairy-free but explicitly states that it is not suitable for coeliacs or people with a wheat allergy.

    Use the exact pack’s ingredients and allergen statement rather than relying on the words “oat” or “dairy-free”.

  • Buying more concentrate than you will use

    Tesco Groceries instructs shoppers to refrigerate its concentrate after opening and consume it within four weeks. Its ready-to-drink Brown Sugar latte has a one-day opened-use instruction.

    Match the format to how often you expect to have an afternoon coffee, and follow the opened-storage directions on your pack.

    An opened multi-serve bottle that goes unused before its stated deadline may mean wasted coffee.

  • Assuming all cold brews have the same caffeine content

    Caffeine information for one drink cannot be applied to another. Coffee Friend UK lists 40.5mg per 100ml for its Sandows cold brew listing.

    Check the exact product’s caffeine information when it matters to your choice; do not estimate another coffee’s content from the Sandows figure.

Brand and retailer references

These examples illustrate differences between particular coffee products and iced-coffee ranges, not qualities shared by every drink under a brand name.

Tesco

Tesco Groceries lists both a Finest Unsweetened Cold Brew Coffee Concentrate and a Finest Brown Sugar Cold Brew Latte.

  • The concentrate has a stated 1:1 mixing instruction and 0g sugars per prepared 200ml glass.
  • The Brown Sugar latte contains whole milk and lists 11.0g sugars and 3.6g saturates per 250ml can; the two products have different opened-storage instructions.

M&S

M&S lists 250ml Classic and Oat Latte cold-brew coffees for shoppers considering ready-to-drink formats.

  • Classic Latte contains semi-skimmed milk; Oat Latte is described by M&S as dairy-free.
  • M&S says its Oat Latte is not suitable for coeliacs or people with a wheat allergy. Check the current pack for ingredients and allergens.

Waitrose

The Waitrose & Partners iced-coffee category includes concentrates, dairy lattes, a lactose-free option and oat-based drinks.

  • The category offers different iced-coffee formats to inspect.
  • An iced-coffee category listing alone does not establish that a particular drink is cold brew; check its individual description and pack.

Sandows

Coffee Friend UK lists a 200ml Sandows ready-to-drink black cold brew made with coffee and filtered water.

  • The retailer listing describes the drink as sugar-free and dairy-free and gives caffeine as 40.5mg per 100ml.
  • It is a finished black coffee rather than a latte or a concentrate you can dilute to its own preparation instructions.

Joybuy coffee options

These Joybuy options are coffees to prepare for an afternoon break, rather than ready-to-drink lattes: one is a flavoured freeze-dried powder and the other is a portioned liquid coffee. If the extraction method matters to you, check the liquid product’s pack before treating its cold-brew name as a brewing specification.

Office Fish roasted sweet potato flavoured cold-brew freeze-dried coffee powder, 18g

Office Fish Roasted Sweet Potato Cold-Brew Freeze-Dried Coffee Powder 18g

A coffee to mix for an afternoon break rather than open as a finished drink. The 18g powder has a roasted sweet potato flavour, so check the pack if you want plain black coffee or need caffeine information.

View on Joybuy
J.ZAO Extra-Strong Americano coffee liquid, ten 25ml pouches

J.ZAO Extra-Strong Americano Coffee Liquid, 10 × 25ml Pouches

The portioned liquid format suits someone who can add water when it is time for coffee. The product name uses both cold-brew and instant-coffee wording; check its preparation and extraction details if that distinction affects your choice. Check the pack for caffeine information if needed.

View on Joybuy

Questions about cold-brew coffee

Should I choose concentrate or a ready-to-drink coffee?

Choose concentrate when you can mix a drink and want to decide its dilution and additions yourself. Tesco Groceries specifies 100ml concentrate plus 100ml cold water for its Finest product. A ready-to-drink latte or black coffee avoids that preparation, but its ingredients and serving size are set by the product you buy.

Does a dairy-free oat latte also suit coeliac or wheat-allergy needs?

Not necessarily. M&S describes its Oat Latte Cold Brew Coffee as dairy-free but states that this product is not suitable for coeliacs or people with a wheat allergy. Check the exact pack’s ingredients and allergen statement.

How can I compare sugar figures across cold-brew drinks?

Check what quantity each figure describes before comparing it. Tesco Groceries lists 0g sugars for a prepared 200ml glass of its unsweetened concentrate and 11.0g for a whole 250ml Brown Sugar latte can. M&S lists 3.8g sugars per 100g for its Classic Latte, which is a different reporting basis.

How long can I keep cold-brew coffee after opening it?

Follow the instruction for the exact product. Tesco Groceries says to refrigerate its Finest concentrate after opening and use it within four weeks; its Brown Sugar Cold Brew Latte should be refrigerated after opening and consumed within one day.