Color Wow One Minute Transformation 30ml: Quick Hair Smoother

For the UK beauty shelf that has to earn its space, Color Wow One Minute Transformation 30ml is the sort of small tube that makes sense on a rushed morning. The cream feels light and silky rather than waxy, with a clean salon-style scent that does not hang about, and it smooths the look of slept-on lengths without making hair feel coated. It suits fine to medium hair especially well; the trade-off is that very coarse curls may still want a richer finisher.

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