Who is this choice for?

Students comparing total fat

You want crisps alongside dinner and are open to an oven-baked, formed potato snack rather than a conventional sliced-potato crisp.

Students weighing up fat and salt

You need to decide which figure matters for this purchase without assuming that a lower-salt claim also means less fat.

Students checking ingredients

You need to check the exact flavour and current pack for milk or other allergens, and for any dietary-suitability statement you rely on.

What should you compare?

Choose the kind of crisp you want first, then compare nutrition on the same basis and check how the pack fits alongside dinner.

PriorityWhat to checkYour needs
Total fat Compare fat per 100g, then per serving. Walkers UK lists 13g per 100g for Oven Baked Sea Salt and 31g for Ready Salted. I want less declared total fat, and I am comfortable choosing a formed, oven-baked potato snack.
Salt Read salt alongside fat on the exact flavour. Walkers UK lists 0.67g salt and 31g fat per 100g for Lightly Salted. Salt matters more to me than a reduced-fat claim, but I do not want to mistake one claim for the other.
Portion Use per-100g figures for a like-for-like comparison; then check the stated serving weight, calories and amount you expect to eat. A packet will be part of dinner, so I want to compare the portion I will actually serve.
Crisp format Check whether the ingredients describe a formed snack made with potato flakes and starch or a conventional potato crisp. Compare the nutrition figures independently of the cooking description. I may prefer a conventional hand-cooked crisp even if lowering total fat is no longer my main requirement.
Ingredients Read the current flavour’s ingredients and allergen declaration. Walkers Oven Baked Cheese & Onion contains milk ingredients. If I am avoiding an ingredient, I need the details for the flavour I am buying, not another product in the range.

What can catch you out?

  • Reading “lightly salted” as “reduced fat”

    Walkers UK lists 31g fat per 100g for Lightly Salted, against 13g per 100g for Oven Baked Sea Salt. The salt claim describes a different comparison.

    Decide whether fat or salt is your priority, then read both values on the product you choose.

  • Comparing bags without checking their weights

    A smaller stated serving can have a lower amount of fat or calories per serving without showing how the recipes compare.

    Compare per-100g values first, then check the bag or serving weight against the portion you plan to eat.

  • Expecting the same format from every potato crisp

    Walkers Oven Baked Sea Salt is made with potato flakes and starch rather than being a conventional sliced-potato crisp.

    If the conventional crisp format matters to you, read the ingredients as well as the fat figure.

  • Carrying an allergen check over to another flavour

    Walkers Oven Baked Cheese & Onion contains milk ingredients; a statement about a different flavour does not establish its suitability.

    Check the current pack’s ingredients, allergen declaration and may-contain statement when switching flavours.

Relevant brand references

Walkers

Its Oven Baked range offers a potato-based route for comparing reduced-fat claims with regular crisps.

  • Walkers UK lists 13g fat per 100g for Oven Baked Sea Salt, against 31g for its Ready Salted crisps.
  • The Oven Baked products are not conventional sliced-potato crisps, and the Cheese & Onion flavour contains milk.

Tyrrells

Its Lentil Crisps are a non-potato alternative if the potato-crisp requirement is flexible.

  • Tyrrells claims 30% less fat than standard potato crisps on average, based on its March 2021 review of almost 300 products.
  • That comparison does not make Lentil Crisps a potato crisp or establish a lower salt figure for a particular flavour.

KETTLE Chips

Lightly Salted is a conventional hand-cooked potato crisp for shoppers choosing that format rather than a reduced-fat claim.

  • KETTLE Chips labels Lightly Salted gluten-free and suitable for vegans and vegetarians.
  • It lists 29.5g fat per 100g; “lightly salted” does not describe its fat content.

Seabrook

Sea Salted provides a conventional potato-crisp comparison with stated nutrition per 100g.

  • Seabrook labels this flavour gluten-free and suitable for vegetarians and vegans.
  • Its stated 30.4g fat per 100g does not make it a reduced-fat option in this comparison.

Pipers

Anglesey Sea Salt is another conventional potato crisp to assess by its own label.

  • Pipers labels this flavour gluten-free and suitable for vegetarians and vegans.
  • It lists 30.7g fat and 0.94g salt per 100g, rather than a reduced-fat claim.

REAL Hand Cooked Crisps

The range is relevant when flavour and dietary-suitability statements matter more than a reduced-fat claim.

  • REAL states that its range is vegetarian and gluten-free.
  • Check the chosen flavour’s nutrition and allergen information rather than treating a range-wide statement as a fat or salt comparison.

Oven-baked options on Joybuy

These Walkers Oven Baked multipacks fit the potato-based, reduced-fat route. Compare their flavours and pack details with your ingredient requirements before choosing.

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

A variety pack for adding a portion of oven-baked crisps alongside dinner. It contains six 22g packs; check each flavour’s ingredients and allergen declaration before sharing.

View on Joybuy
Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

A single-flavour oven-baked multipack with six 22g packs. Walkers lists milk ingredients for Oven Baked Cheese & Onion, so check the current pack if you need to avoid milk.

View on Joybuy

Common questions

Are reduced-fat crisps also lower in salt?

Not necessarily. Walkers UK lists 13g fat per 100g for Oven Baked Sea Salt, while its Lightly Salted crisps list 31g fat and 0.67g salt per 100g. Compare both nutrients on the exact pack rather than treating either claim as a substitute for the other.

How should I compare nutrition when bag sizes differ?

Start with the per-100g values to compare products on the same basis, then check the serving weight and nutrition for the amount you expect to eat. GOV.UK and the Food Standards Agency explain that some packs also use front-of-pack traffic-light labels for comparing calories, fat, sugar and salt.

Do reduced-fat crisps make a dinner on their own?

A reduced-fat claim describes a comparison in fat content, not what a whole dinner provides. If you are using crisps at dinner, consider them a side or topping alongside the main meal; the NHS notes that salt and saturated fat can add up at dinnertime.

Can I choose baked cheese-and-onion crisps if I avoid milk?

Walkers Oven Baked Cheese & Onion lists milk-derived ingredients, so it is not a suitable choice for someone avoiding milk. Check the current pack’s full ingredient and allergen declaration for any flavour you consider instead.

Are lentil crisps a like-for-like potato-crisp alternative?

No. Tyrrells Lentil Crisps are a non-potato option if you are flexible about the type of snack. Tyrrells’ reduced-fat comparison is against standard potato crisps on average, based on its March 2021 product review; check the chosen lentil flavour’s own nutrition panel too.