Who is choosing the biscuits?

Hosts serving a larger group

A single larger pack may be convenient for a shared tea table. Tesco Groceries and Asda Groceries each list a 400g custard cream pack; both products contain wheat and milk, so check guests’ dietary requirements before serving.

Hosts planning a smaller tea

If fewer biscuits are likely to be eaten, Sainsbury’s lists a 200g pack with approximately 16 servings. That is a smaller packet to open than the 400g Tesco and Asda options.

Hosts accommodating a free-from requirement

Asda Groceries lists Schär gluten-free custard creams in a 125g pack of five portions, labelled wheat-free, lactose-free and suitable for vegans. Check the current pack against the particular guest’s requirements rather than assuming one free-from label covers every allergy.

What should you check?

Start with the number of guests and their dietary requirements, then consider biscuit texture and the information on each pack.

PriorityWhat to checkYour needs
Pack size Compare pack weights and any stated serving counts. Tesco Groceries and Asda Groceries list 400g packs; Asda suggests 34 servings. Sainsbury’s lists 200g and approximately 16 servings. For a larger table, I want enough biscuits in one pack. If only a few people are coming, I would rather open a smaller packet.
Dietary fit Read the current ingredients and allergen declaration. Tesco and Asda standard custard creams contain wheat and milk; Asda lists Schär’s 125g alternative as wheat-free, lactose-free and suitable for vegans. Someone coming to tea needs a biscuit that fits their stated dietary requirements, even if that means serving a separate option.
Texture Check whether a crisp biscuit suits each guest and have another food available if it does not. The UK Scientific Advisory Committee on Nutrition identifies chewing problems among factors associated with food variety and nutrient intake in older adults. I do not want to assume that every older guest finds the same biscuit easy to chew.
Nutrition label Compare values on the same basis, such as per biscuit or per 100g, and check the portion being served. Tesco Groceries lists 3.4g sugars and 1.5g saturates per biscuit for its 400g product. If I am checking what a serving contains, I want the figures for the actual product and a clear serving basis.
After opening Check the pack’s storage directions before opening more biscuits than needed. Tesco Groceries and Asda Groceries both direct shoppers to use an airtight container after opening. For a small tea, I would prefer not to open a large packet unless I can store what remains as directed.

Common buying mistakes

  • Assuming every full packet is a group-sized pack

    These custard cream packs range from Schär’s 125g portioned pack to the 400g Tesco and Asda packs. A smaller pack may run out sooner at a larger tea table.

    Choose the pack weight with the number of guests in mind; use a smaller pack deliberately when you expect fewer biscuits to be eaten.

  • Assuming standard custard creams suit every diet

    The listed Tesco, Asda and Sainsbury’s standard products contain wheat and milk. A different guest requirement may call for a separately labelled option.

    Ask about requirements before shopping and check the current ingredients and allergen information on every pack you intend to serve.

  • Overlooking the crisp texture

    A crisp biscuit may be difficult for an individual guest to chew; age alone does not tell you whether it will suit them. The UK Scientific Advisory Committee on Nutrition identifies chewing-related factors as relevant to older adults’ food intake.

    Ask the guest what works for them and offer a softer food alongside the biscuits if needed.

Brand and product-line references

Tesco

Tesco Groceries lists a 400g standard custard cream pack for a larger shared table.

  • The listed nutrition includes 3.4g sugars and 1.5g saturates per biscuit.
  • This product contains wheat and milk.

Asda

Asda Groceries lists a 400g standard custard cream pack and suggests 34 servings.

  • The stated serving count can help when planning a group tea.
  • This product contains wheat and milk; check the pack for its full allergen information.

Sainsbury’s

Sainsbury’s lists a 200g custard cream pack with approximately 16 servings for a smaller tea table.

  • It is a smaller packet to open than the listed 400g Tesco and Asda packs.
  • Sainsbury’s says it is not suitable for customers with a barley allergy because of manufacturing methods.

M&S

Marks & Spencer describes its 165g Extra Cream Custard Creams as containing extra vanilla cream and real custard powder.

  • The product offers a smaller pack with the filling described by Marks & Spencer.
  • Its listed ingredients include wheat, milk and soya.

Schär

Asda Groceries lists Schär gluten-free custard creams in a 125g pack of five portions.

  • The product is labelled wheat-free, lactose-free and suitable for vegans.
  • At 125g, it is a smaller pack than the listed standard 400g options; check its full label against each guest’s requirements.

McVitie’s

Joybuy’s listing describes McVitie’s Tasties Custard Creams as a 300g pack.

  • The stated pack weight provides a point of comparison with smaller and larger packets.
  • The listing identifies wheat and milk allergens and labels that product as no longer available.

Joybuy product options

This option is a portioned custard cream pack for guests seeking a gluten-free and lactose-free biscuit, rather than a standard larger sharing pack.

Schär Gluten Free Custard Creams 125g pack

Schär Gluten Free Custard Creams 125g

For guests seeking a gluten-free, lactose-free option, this 125g product is listed by Asda Groceries as five portion packs. Check the current ingredients against each guest’s requirements and whether a crisp biscuit suits them.

View on Joybuy

Questions about serving custard creams

What pack size should I choose for afternoon tea?

Choose a pack with the group size and likely leftovers in mind, rather than assuming everyone will eat the same number. Tesco Groceries and Asda Groceries list 400g packs, with Asda suggesting 34 servings; Sainsbury’s lists a 200g pack with approximately 16 servings.

Can standard custard creams be served to a guest avoiding wheat or milk?

Not the listed Tesco, Asda or Sainsbury’s standard products: their ingredient information identifies wheat and milk. Asda Groceries labels Schär’s separate 125g product wheat-free and lactose-free, but check its complete current label against the guest’s particular requirement; lactose-free alone does not mean milk-free.

Will a crisp custard cream suit every older guest?

Not necessarily: ask the individual guest whether a crisp biscuit is easy for them to chew and offer another texture if needed. The UK Scientific Advisory Committee on Nutrition identifies chewing problems among factors associated with food variety and nutrient intake in older adults.

How should I store custard creams after opening?

Follow the directions on the packet you buy. Tesco Groceries and Asda Groceries direct shoppers to keep their listed custard creams in an airtight container once opened.

Should I check the label when buying a familiar pack again?

Yes, particularly when serving someone with an allergy or another specific dietary requirement. Read the ingredients and allergen information on the pack being served rather than relying on what you remember from an earlier purchase.