Who is choosing?

Garden-party hosts

Compare a classic sharing pack with fruit-flavour custard creams or a mixed-biscuit pack according to the guest list and the choice you want on the table.

Hosts checking dietary suitability

Read the exact pack’s ingredients and allergen declaration before serving, and check any separately labelled alternative against the guest’s requirements.

Buyers using a pack for more than one occasion

A larger sharing pack may also be used for lunchboxes, but plan individual portions separately and follow the pack’s storage directions after opening.

What should you check?

Decide how much choice to offer, then check the pack’s serving information and label against your guest list.

PriorityWhat to checkYour needs
Quantity Compare net weight and stated servings, then allow for the other food you plan to serve. Asda suggests 34 servings for its 400g pack; Sainsbury's states 12 servings for its 450g fruit-flavour pack. Those figures are not equivalent biscuit counts. I want enough biscuits for the guests without treating a serving suggestion as a fixed number of biscuits per person.
Variety Check which biscuits are actually in the pack. Sainsbury's lists three fruit-and-cream fillings; the M&S 530g triple pack contains custard creams, malted-milk biscuits and bourbon creams. A familiar single-flavour pack will do, or I may want guests to have a choice. In a mixed pack, I cannot count the full weight as custard creams.
Allergens Read the current ingredients and precautionary allergen statements. The cited Asda and Tesco standard packs contain wheat and milk and flag possible sesame exposure; the cited M&S custard-cream ingredients include soya. Before putting biscuits on a shared table, I need to check what each guest can eat and keep the packaging available for reference.
Nutrition Compare the same per-biscuit measure on each label. Asda and Tesco list 59 kcal per biscuit; Tesco labels saturates and sugars high per biscuit. I want to see the portion and traffic-light information for the biscuits I am serving alongside other food.
Storage Follow the individual pack directions. Tesco says to keep its biscuits cool and dry and transfer them to an airtight container after opening; M&S also specifies storage away from sunlight. For an outdoor table, I would keep reserve biscuits protected and put out portions as needed.

Buying pitfalls

  • Counting a mixed pack as custard creams alone

    The M&S 530g triple pack contains three biscuit types, so its total weight does not tell you how many custard creams it contains.

    If you mainly need custard creams, check the breakdown of the mixed pack or choose a pack containing only custard creams.

  • Assuming a standard pack suits every guest

    The cited Asda and Tesco packs contain wheat and milk and flag possible sesame exposure. The cited M&S custard-cream ingredients include soya.

    Ask guests about relevant requirements, check each current label and keep the packaging available when serving. Check any separate alternative just as carefully.

  • Relying on one seasonal listing

    The cited Sainsbury's fruit-flavour pack is a limited-edition product. The cited Tesco listing for Crawford's 300g custard creams was marked out of stock when checked.

    Check availability when planning the event and choose an alternative pack format if the one you wanted cannot be purchased.

Brand and retailer examples

These examples illustrate different pack formats; each product’s current label and availability still matter when you buy.

Asda

Asda’s cited custard creams are a 400g standard sharing pack.

  • Asda suggests 34 servings and gives per-biscuit nutrition and storage directions.
  • The cited pack contains wheat and milk and flags possible rye, barley, oats and sesame exposure.

Tesco

Tesco’s cited custard creams are another 400g standard pack.

  • The label gives per-biscuit nutrition and directions for storage after opening.
  • The cited pack contains wheat and milk and may contain sesame.

Sainsbury's

The cited 450g limited-edition pack has blueberry-and-cream, strawberry-and-cream and peach-and-cream fillings.

  • Its label states 12 servings, giving hosts a pack-specific planning cue.
  • It is a limited-edition alternative to classic custard creams, and its cited ingredients include wheat and milk.

M&S

M&S offers cited Extra Cream Custard Creams and a 530g triple pack containing those biscuits alongside malted-milk and bourbon creams.

  • The triple pack offers more than one biscuit type for a party table.
  • Its 530g total is not the weight of custard creams alone; the cited custard-cream ingredients include wheat, milk and soya.

Crawford's

Tesco’s cited listing describes Crawford's 300g vanilla-flavour custard creams.

  • Tesco describes the listed product as suitable for vegetarians.
  • The cited listing was marked out of stock when checked, so confirm availability before planning around it.

Joybuy product options

This separately labelled custard-cream pack is an option to check when a guest needs a gluten-free or lactose-free product; its 125g size serves a different purpose from a larger party-sharing pack.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

For a separately checked dietary-specific option rather than the main sharing pack. Joybuy describes this 125g product as gluten-free and lactose-free and states that it contains five servings; check the current ingredients against the individual guest’s requirements before serving.

View on Joybuy

Common questions

How many custard creams should I buy for a garden party?

Start with the guest list and the other food you are serving, then check the particular pack’s servings and contents. Asda suggests 34 servings for its cited 400g standard pack, while Sainsbury's states 12 servings for its cited 450g fruit-flavour pack; those suggestions are not equivalent biscuit counts.

Can I serve custard creams outdoors?

Yes, while following the pack’s storage directions. Tesco says to keep its cited biscuits cool and dry and store them in an airtight container after opening; M&S says to keep its cited biscuits cool, dry and away from sunlight. Keep reserve biscuits protected and check the individual pack’s best-before date.

Can guests with wheat or milk allergies eat standard custard creams?

Do not assume they can. The cited Asda and Tesco standard packs contain wheat and milk and flag possible sesame exposure; the cited M&S custard-cream ingredients include wheat, milk and soya. Check the current label of the exact pack before serving it to a guest with an allergy.

Do HFSS rules prevent custard creams at a private garden party?

No: the Department of Health and Social Care’s England guidance concerns the promotion and placement of certain high-fat, salt or sugar products by businesses operating in and selling to England, not food served by a private host. Whether a particular pack falls within those retail rules requires a product-specific assessment; its traffic-light labels alone do not establish its legal classification.