Who each format suits

Families wanting a packed portion for one child

Schär’s custard creams come in five 25 g packs with two biscuits in each, according to Asda’s product listing. That format lets you take one pack without opening a larger sharing product.

Families checking dietary labels

Schär’s custard creams are labelled gluten-free, wheat-free, lactose-free and vegan. Ocado’s listing also says they may contain lupin, so check the current pack against the child’s requirements.

Households sharing a biscuit pack at home

Tesco’s 400 g custard creams and McVitie’s Tasties 300 g custard creams are multi-biscuit packs, not single bars or separate portion packs. Their listed ingredients include wheat and milk.

What to check before choosing

Decide whether the snack needs to be a bar, a separate pack or biscuits from a shared pack; then check the label for the exact product you intend to serve.

PriorityWhat to checkYour needs
Portion format Check the number and size of separate packs. Asda lists Schär’s custard creams as five 25 g packs, with two biscuits per pack; M&S describes its 270 g giant custard cream as made for sharing. I want to hand over one unopened pack, rather than decide how much to break off a large bar.
Product type Check whether the product is a custard cream biscuit, a chocolate-coated bar or another custard-flavoured snack. A similar flavour does not make the formats interchangeable. If I specifically want custard cream biscuits, a custard-flavoured pie will not meet that preference.
Ingredients and allergens Read the current ingredients, allergen statement and any precautionary wording. Tesco and McVitie’s list wheat and milk; Ocado lists Schär as wheat-free but says it may contain lupin. Where an ingredient must be avoided, I need the label for the exact pack and flavour, not an assumption based on the words “custard cream”.
Pack size and nutrition Compare the intended serving with the whole pack, and check whether nutrition is stated per biscuit, per serving or per 100 g. M&S lists 514 kcal, 50.4 g sugars and 15.5 g saturates per 100 g for its 270 g sharing bar. For one after-school occasion, I want to know how much of a shared product I plan to serve.

Common buying mistakes

  • Taking “one bar” to mean “one portion”

    M&S describes its 270 g giant chocolate-coated custard cream as made for sharing. Its single-bar shape does not make the whole product an individual serving.

    If the snack is for one child, choose a stated portion pack or decide how much to serve from a shared product before opening it.

  • Assuming all custard creams have the same ingredients

    The listed Tesco and McVitie’s biscuits contain wheat and milk, while Schär’s product carries different dietary labels and a “may contain lupin” statement.

    Check the ingredients and allergen statement on the current physical pack, particularly when switching brands or formats.

Brand and product references

M&S

Its Giant Outrageously Chocolatey Milk Chocolate Coated Custard Cream is a 270 g chocolate-coated bar.

  • Matches the single-bar format.
  • M&S describes this particular bar as made for sharing; it contains milk and wheat.

Schär

Its custard cream biscuits are sold as five 25 g portion packs, according to Asda.

  • The product is labelled gluten-free, wheat-free, lactose-free and vegan.
  • These are biscuits rather than a bar, and Ocado’s listing says they may contain lupin.

Tesco

Tesco Custard Cream Biscuits come in a 400 g multi-biscuit pack.

  • A format for taking biscuits from a shared pack at home.
  • The listed ingredients include wheat flour and whey powder (milk); the biscuits are not separately portion-packed.

McVitie's

McVitie’s Tasties Custard Creams are sold as a 300 g biscuit pack.

  • A conventional custard cream biscuit format for household sharing.
  • The Morrisons listing states that this product contains wheat and milk and may contain sesame.

Joybuy product options

These options cover portion-packed custard cream biscuits and a custard-flavoured pie sold in small packs. The pie is a different type of snack, not a substitute for a custard cream biscuit if that format matters.

Schar Gluten Free Custard Creams 125g

Schar Gluten Free Custard Creams 125g

A custard cream biscuit option when a separate pack matters more than a single bar. The product is sold as five portion packs; check the current packaging for ingredients and allergen statements, including the stated possibility of lupin.

View on Joybuy
Orion Custard Pie 138g, six small packs

Orion Custard Pie 138g, six small packs

The six small packs offer a different custard-flavoured snack format. This is a pie, not a custard cream biscuit or a single custard cream bar; check the current pack’s ingredients and allergen statement before serving.

View on Joybuy

Questions about custard cream snacks

Is a single custard cream bar a portion for one child?

Not necessarily. M&S sells a 270 g chocolate-coated custard cream bar but describes it as made for sharing. If a defined portion is the priority, Schär’s custard creams come in separate 25 g packs containing two biscuits each, though they are not bars.

Do all custard creams contain milk?

The listed M&S, Tesco and McVitie’s products contain milk ingredients, while Schär’s custard creams are labelled vegan and lactose-free. Lactose-free wording alone is not a substitute for checking milk allergen information, so read the current pack for the exact product.

What should I check if wheat or gluten must be avoided?

Tesco and McVitie’s listed custard creams contain wheat. Schär’s custard creams are labelled gluten-free and wheat-free, but the listed precautionary information says they may contain lupin. Check the current pack against the individual requirements before serving.