Who is choosing?

Bake-sale stall organisers

If you plan to portion food from a packet or box, decide how it will be handled and keep each product’s ingredient information where families can consult it.

Families checking allergens

Check the exact label and the school’s arrangements for the pupil concerned. The standard Tesco and Asda custard creams described in their listings contain milk and wheat; the biscuit’s name alone cannot establish suitability.

Chocolate-focused contributors

A chocolate-coated biscuit and a box of assorted chocolates offer different ways to display and hand out treats. Decide whether the stall needs biscuits, a selection of chocolates or a box to offer intact.

What matters at the stall?

Choose the serving format first, then check the purchased product’s label and the school’s arrangements before deciding how to offer it.

Ordinary custard creams

Choose when: The stall wants biscuits that it can offer in small portions.

Bear in mind: Opening a shared packet calls for a serving arrangement that keeps the food and its ingredient information together.

Chocolate-coated custard creams

Choose when: You want a biscuit with a chocolate coating; M&S describes its 191 g version as coated in milk chocolate.

Bear in mind: This remains a biscuit rather than an assortment of chocolates, and its ingredients need checking on the purchased pack.

Assorted chocolates

Choose when: A box and a selection of chocolates matter more than offering biscuits.

Bear in mind: A boxed assortment does not, by itself, tell you whether individual pieces are wrapped or labelled.

PriorityWhat to checkYour needs
Allergen information Read the exact pack’s ingredients and allergen statement. Keep its label identifiable if food is taken out for serving, and check the school’s arrangements for pupils with allergies. I want families to be able to identify the treat being offered. The standard Tesco and Asda custard cream listings both identify milk and wheat.
Format and portions Check the pack format and how many portions the purchased item actually provides. Do not use its weight alone as a biscuit or chocolate-piece count. Will the stall hand out biscuits, offer pieces from an assortment or display a box intact? A chocolate-coated custard cream is still a biscuit.
Dietary alternatives Assess any specifically labelled alternative against the pupil’s requirements and its physical pack. Asda lists a distinct 125 g Free From custard cream as milk-free and gluten-free. If a pupil needs an alternative, I would not assume an ordinary custard cream—or every product described as free from—meets that pupil’s requirements.

What is easy to overlook?

  • Assuming a vanilla-flavoured filling is dairy-free

    Tesco and Asda list milk ingredients in their standard custard creams, so the flavour description cannot answer an allergen question.

    Read the purchased pack. If an alternative is needed, assess a specifically labelled product against the pupil’s requirements.

  • Throwing away the packet before serving

    Once biscuits or chocolates are separated from their packaging, families may have no straightforward way to check which ingredients belong to which treat.

    Keep the original packaging with its serving arrangement, and avoid mixing foods whose labels could be confused.

  • Treating an old taste-test position as a current specification

    Good Housekeeping Institute’s custard cream test dates from September 2020 and assessed appearance, aroma, taste and texture. Its positions do not describe the ingredients or pack of a product bought for this event.

    Choose using the identity, size and label of the pack you intend to bring.

Which product lines illustrate the options?

Tesco

Tesco lists a 400 g packet of standard custard creams for the ordinary-biscuit route.

  • The listing identifies wheat and milk ingredients.
  • Check the physical pack before serving, as product information can change.

Asda

Asda lists both a 400 g standard custard cream packet and a separate 125 g Free From product.

  • The Free From listing describes its product as milk-free and gluten-free.
  • The standard listing identifies milk and wheat; neither product name establishes suitability for every allergy.

M&S

M&S lists a 165 g Extra Cream custard cream and a distinct 191 g milk-chocolate-coated version.

  • The two listings distinguish a filled biscuit from one with a chocolate coating.
  • Their published ingredients include wheat and milk; check the pack for current information.

Crawford's

Tesco lists Crawford's custard creams as a 300 g ordinary-biscuit packet.

  • The listing identifies wheat and milk ingredients and says the biscuits may also contain sesame.
  • Check the pack and whether it is available before planning the stall around it.

McVitie's

A Joybuy listing describes McVitie's Tasties Custard Creams as a 300 g biscuit packet.

  • Its description identifies milk and wheat and says it may contain sesame.
  • Check current availability and the purchased pack rather than relying on the listing for the event.

Cadbury

Cadbury describes its 312 g Milk Tray as an assorted milk-chocolate box, illustrating the boxed-chocolate route.

  • The manufacturer identifies the box format and assortment.
  • Check the exact box for ingredients and how individual chocolates are presented before serving them.

Joybuy options for the bake sale

These options include a custard cream, assorted chocolates and other packaged treats. The custard pie and Smarties tubes are alternatives for the stall, not custard cream biscuits or boxes of assorted chocolates.

Schar Gluten Free Custard Creams 125g packet

Schar Gluten Free Custard Creams 125g

A 125g custard cream packet to assess if the stall needs a gluten-free biscuit option. Check the exact pack against each pupil’s requirements; gluten-free does not establish that it is free from other allergens.

View on Joybuy
Tony's Chocolonely Tiny Tony's Mix Gift Chocolate Box 180g

Tony's Chocolonely Tiny Tony's Mix Gift Chocolate Box 180g

This 180g chocolate box fits a stall that wants an assorted-chocolate format rather than biscuits. Check the purchased box for its contents, ingredient information and how the chocolates can be served.

View on Joybuy
Orion Custard Pie 138g pack containing six small packs

Orion Custard Pie 138g, six small packs

This custard pie offers a cake-like alternative rather than a custard cream biscuit. The 138g product is described as containing six small packs; check their labels and the outer packaging before offering them separately.

View on Joybuy
Smarties Tube 4 Pack 136g

Smarties Tube 4 Pack 136g

Four tubes provide a packaged confectionery option for a stall considering separate items. The 136g multipack is neither a biscuit nor a box of assorted chocolates; retain its ingredient information if the tubes are separated.

View on Joybuy
Lindt Lindor Assorted Cornet 200g

Lindt Lindor Assorted Cornet 200g

This 200g assorted chocolate cornet is an alternative to bringing biscuits. Check the purchased pack for its ingredient information and whether its contents suit the stall’s intended way of serving chocolates.

View on Joybuy

Common questions

Can we put custard creams into bags before the sale?

Decide first how the bags will be offered and how families will identify the original product. Keep its ingredient information with the serving arrangement and check the event’s requirements before packing food in advance; do not assume repacking makes allergen information unnecessary.

Do custard creams need refrigeration at the stall?

Follow the purchased pack’s storage instructions. Tesco’s listed custard creams specify cool, dry storage and an airtight container once opened. If the stall also has chilled food, Food Standards Scotland advises keeping foods that would normally be refrigerated at home cool at the event.

Is a free-from custard cream suitable for a pupil with an allergy?

The label must be checked against that pupil’s particular requirements and the school’s allergy arrangements. A free-from description identifies specific exclusions, not suitability for every allergy; England’s Department for Education guidance describes schools’ duty to support pupils with medical conditions, including allergies.