Who is each format for?

Someone adding a sweet snack to breakfast

Marks & Spencer categorises its 64 g chocolate-coated custard creams as a snack to go. That makes the format relevant when one person wants something sweet alongside other breakfast food, rather than a packet to set out for guests.

Hosts allocating guest portions

Schär’s 125 g carton contains five portion packs. Each portion has two biscuits, so guests can take a pack without the host treating a loose sharing packet as individually portioned.

Shoppers checking dietary labels

Schär’s custard creams are described as wheat-free, lactose-free and suitable for vegans. Anyone buying for a specific allergy or dietary requirement should check the label on the pack they receive.

What should you check before choosing?

Decide what “single” needs to mean at your breakfast table, then check the serving format and label before comparing pack sizes.

Priority What to check Your needs
Serving format Check whether the item is a snack-format product, a portion pack, a loose packet or a sharing item. Schär’s five portion packs contain two biscuits each; Marks & Spencer describes its 270 g giant custard cream as made for sharing. I want one item to accompany my breakfast, not a large packet. If I am serving guests, separate packs matter more than the word “single” on a product description.
Dietary labels Read the current ingredient and allergen label for the exact product. Asda’s standard custard creams declare wheat and milk; Schär’s 125 g product is described as wheat-free and lactose-free. A guest needs a product that meets their stated dietary requirements, so I cannot assume that all custard creams use the same ingredients.
Breakfast role Check the intended serving and nutrition panel, particularly when choosing a chocolate-coated or oversized version. Marks & Spencer presents its 64 g product as a snack and its 270 g giant custard cream as a sharing item. I am choosing a sweet addition to breakfast, rather than relying on a custard cream as the whole meal.
Pack quantity Match the pack to the number of people: Sainsbury’s lists a 200 g standard packet with approximately 16 servings, while Asda’s standard packet is 400 g. Neither is individually portioned. For a shared table, a loose packet may suit the group. For allocated guest portions, I would look for separate packs instead.

Common format and label mistakes

  • Assuming “single” means one biscuit

    Marks & Spencer’s 64 g snack-format product, Schär’s two-biscuit portion packs and the 270 g giant sharing item answer different needs. A singular-sounding description does not establish a one-biscuit serving.

    Decide whether you need one snack product, one pack per guest or one item for the table before choosing.

  • Skipping the allergen label on an ordinary packet

    Asda’s standard custard creams declare wheat and milk and list possible rye, barley, oats and sesame. The standard Sainsbury’s product also contains wheat and milk.

    For a guest with an allergy or a necessary dietary restriction, check the exact current pack rather than relying on the biscuit category or an earlier listing.

  • Treating a chocolate-coated giant as a personal portion

    Marks & Spencer describes its 270 g giant chocolate-coated custard cream as made for sharing, unlike its smaller 64 g snack-format product.

    Check the intended serving format and nutrition panel if the biscuit is meant to accompany an individual breakfast.

Relevant brand references

M&S

Marks & Spencer offers several distinct custard-cream formats, including a 64 g chocolate-coated snack product and a 270 g chocolate-coated sharing item.

  • The 64 g product is categorised as a snack to go.
  • The 270 g giant product is described as made for sharing, not as a personal portion.

Schär

Schär’s 125 g custard-cream carton is relevant when separate portions or its stated dietary labels matter.

  • It contains five portion packs and is described as wheat-free, lactose-free and suitable for vegans.
  • Each portion pack contains two biscuits rather than one bar-shaped item.

Sainsbury’s

The Sainsbury’s 200 g custard creams are a conventional packet for a shared table.

  • Sainsbury’s lists approximately 16 servings per packet.
  • It is not an individually portioned product and contains wheat and milk.

Asda

Asda’s 400 g custard creams are a larger conventional packet for sharing.

  • The 400 g size offers a different quantity from the smaller standard packets discussed here.
  • The product declares wheat and milk and lists possible rye, barley, oats and sesame.

Crawford’s

Crawford’s 300 g custard creams are another conventional sandwich-biscuit packet rather than a single-serving format.

  • Tesco describes the 300 g product as suitable for vegetarians.
  • A 300 g loose packet does not provide an allocated portion for each guest.

McVitie’s

The McVitie’s Tasties Custard Creams 300 g listing describes a standard packet of cream-sandwich biscuits.

  • The listing identifies the packet size and custard-cream format.
  • Its listed allergens include milk and wheat, and the packet is not a single-serve item.

Custard creams on Joybuy

This portion-pack option is relevant when you want to allocate custard creams to guests at a continental-style breakfast.

Schär Gluten Free Custard Creams 125g pack

Schär Gluten Free Custard Creams 125g

For a breakfast table where guests need allocated biscuits, this 125 g carton contains five portion packs. Each pack contains two biscuits, not a single bar; check the pack label against guests’ dietary requirements.

View on Joybuy

Frequently asked questions

Is there a small custard-cream item for one person’s breakfast?

Marks & Spencer categorises its 64 g chocolate-coated custard creams as a snack to go. It can be a sweet item alongside other breakfast food, but its snack description does not make it a complete breakfast or a single biscuit.

What if each breakfast guest needs a separate portion?

Schär’s 125 g custard-cream carton contains five portion packs, each with two biscuits. Check that its portion size and the label on the pack suit your guests before serving it.

Can someone avoiding wheat or milk choose ordinary custard creams?

Do not assume ordinary custard creams meet those requirements: the standard Asda and Sainsbury’s products discussed here contain wheat and milk. Schär’s 125 g product is described as wheat-free and lactose-free, but the person choosing it should still check the current pack against their specific requirements.

Is a giant custard cream a single breakfast portion?

Marks & Spencer describes its 270 g giant chocolate-coated custard cream as made for sharing. Choose it for that serving format, not on the assumption that one giant biscuit equals one personal breakfast portion.

Why check the physical pack when ingredients appear online?

The label on the pack received is the one to check for ingredients and allergens before serving a product to someone with dietary requirements. An online listing may not reflect changes to a product’s formulation or packaging.