Hosts serving several guests
If several people want custard creams, compare the stated servings or biscuit count with the rest of the breakfast spread. Tesco, ASDA and Morrisons each list a plain 400g pack.
Who is buying for?
Hosts offering a biscuit selection
If guests want different biscuits, the M&S 530g triple pack listed by Ocado contains custard creams, malted milk biscuits and bourbon creams. Its total weight is not the weight of the custard creams alone.
Hosts catering for food allergies
Check the supplied packaging against each guest’s requirements before serving. The ordinary custard-cream packs listed by Tesco, ASDA and Morrisons contain wheat and milk.
What should you check?
Start with how many guests are likely to choose biscuits, then decide whether they want custard creams alone or a selection. Check the exact pack for serving information, ingredients and storage directions.
| Priority | What to check | Your needs |
|---|---|---|
| Quantity | Check the pack weight and its stated biscuit count or servings. ASDA and Morrisons each suggest 34 servings for their respective 400g packs; Sainsbury’s lists approximately 16 servings for its 200g pack. | I’m serving several guests, but biscuits are only one part of breakfast. How many people are likely to choose one? |
| Variety | Check which biscuits make up an assortment. Ocado lists custard creams, malted milk and bourbon creams in the M&S 530g triple pack. | Would guests welcome three biscuit types, or do I need more of the custard creams they asked for? |
| Allergens | Read the supplied pack’s ingredients and precautionary allergen statements. Tesco, ASDA and Morrisons list wheat and milk in their ordinary packs; ASDA also lists possible presence of rye, barley, oats and sesame. | Someone at the table has a food allergy, so I need to check the exact biscuits before serving them. |
| Leftovers | Read the storage directions on the chosen pack. Tesco instructs shoppers to keep its 400g custard creams in an airtight container once opened. | If biscuits will be left after breakfast, can I store the opened pack as directed? |
What is easy to overlook?
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Counting every biscuit in an assortment as a custard cream
Ocado’s listing for the M&S 530g triple pack includes malted milk and bourbon creams as well as custard creams.
If custard creams are the main request, compare plain packs. Choose the assortment when its other varieties will also be eaten.
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Using an online ingredient list as the final allergy check
The ordinary Tesco, ASDA and Morrisons packs list wheat and milk. An online listing is not a substitute for checking the particular pack you will serve.
Read the supplied packaging against each affected guest’s requirements before putting the biscuits on the table.
Relevant brand and retailer ranges
These pack descriptions refer to specific retailer listings, not every biscuit sold under each name. Check the pack when making a final choice.
Tesco
Tesco lists a 400g plain custard-cream pack for a spread centred on one biscuit variety.
- Its listing gives nutrition per biscuit and directs shoppers to use an airtight container after opening.
- The listed ingredients include wheat and milk.
ASDA
ASDA lists a 400g plain pack and suggests 34 servings for that product.
- The serving figure offers a starting point for planning how many packs to buy.
- Its allergen information lists wheat and milk, with possible presence of rye, barley, oats and sesame; check the supplied label.
Morrisons
Morrisons lists a 400g plain custard-cream pack with 34 servings.
- The stated servings can help when planning a shared breakfast.
- The listing identifies wheat and milk and says the biscuits may contain sesame.
M&S
Ocado lists an M&S 165g custard-cream pack and a separate 530g triple pack.
- M&S describes the 165g pack as having an extra-thick filling; the triple pack offers three biscuit varieties.
- The triple pack also contains malted milk and bourbon creams, so it is not 530g of custard creams.
Sainsbury’s
Sainsbury’s lists an ordinary 200g custard-cream pack and a separate 125g gluten-free, milk-free product.
- The 200g pack is a smaller plain-pack option; the free-from biscuits are a distinct recipe for shoppers assessing those stated exclusions.
- Do not assume the two recipes have the same ingredients. Check the supplied label for any guest with an allergy.
Crawford’s
Tesco’s listing identifies a Crawford’s 300g custard-cream pack.
- Tesco gives a typical count of 26 biscuits per pack, which can help with portion planning.
- Use the details of the exact pack offered when checking ingredients or planning quantities.
McVitie’s
A B&M listing identifies McVitie’s Tasties Custard Creams as a 300g pack.
- The named pack gives shoppers another specific size to check when planning biscuits for guests.
- Confirm the current pack details before relying on them for a breakfast shop; B&M’s listing was last updated in November 2024.
Joybuy product options
This Joybuy option is a smaller gluten-free custard-cream pack to consider separately when planning biscuits for guests with specific requirements.
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Schar Gluten Free Custard Creams 125g
This 125g gluten-free pack is an option to assess separately from the larger plain packs when catering for a guest with specific requirements. Check the supplied ingredients and allergen information against that guest’s needs before serving.
Common questions
How many custard creams should I plan for a shared breakfast?
Start with the number of guests likely to choose biscuits and the other food on the table, then check the exact pack’s count or stated servings. ASDA and Morrisons each suggest 34 servings for their respective 400g packs; these are product-specific figures, not a serving recommendation.
How should I store custard creams after opening?
Follow the directions on the pack you buy. Tesco instructs shoppers to store its 400g custard creams in a cool, dry place and use an airtight container once opened.
Can I serve ordinary custard creams to someone avoiding milk or wheat?
The ordinary packs listed by Tesco, ASDA and Morrisons contain milk and wheat, so do not serve those packs to someone who must avoid either ingredient. Ask about the guest’s requirements, assess any alternative separately and check its supplied packaging before serving.
What if the delivered biscuits differ from the online listing?
Check the delivered pack’s ingredients, allergen advice and best-before information before serving it. If it is not the item ordered or does not meet a guest’s requirements, contact the selling retailer rather than relying on the online description.