Who is each pack for?

Organisers serving a larger group

A conventional pack gives you biscuits to hand out or put in a shared bowl. ASDA Groceries lists approximately 34 servings for its 400g pack; Bestway Wholesale lists approximately 26 biscuits for McVitie’s 300g pack. Servings and individual biscuits are different measures, so check what each label means when planning portions.

Organisers accommodating dietary requirements

A separate, clearly labelled pack can help you serve a guest whose requirements differ from the group’s. Sainsbury’s labels its 125g Free From custard creams gluten-free and milk-free. Schar’s 125g product is described as gluten-free and lactose-free; check its current label rather than treating that as a milk-free claim.

Hosts of a smaller hunt

A smaller pack may suit a table with fewer guests. Marks & Spencer sells Extra Cream Custard Creams in a 165g pack and describes them as having extra vanilla cream and real custard powder; that pack size offers less biscuit by weight than the listed 300–400g standard packs.

What should you check before buying?

Standard 300–400g pack

Choose when: You are distributing biscuits to a larger group who can eat the product’s declared ingredients.

Trade-off: The checked standard packs contain wheat and milk, and an opened pack needs suitable storage.

Separate free-from pack

Choose when: A guest needs a product whose current label matches their specific dietary requirements.

Trade-off: The checked 125g options contain less biscuit by weight than the standard sharing packs, and their free-from claims differ.

Smaller extra-cream pack

Choose when: You are serving a small group and want the extra-cream style described by M&S.

Trade-off: M&S’s 165g pack is a smaller quantity, and its listed ingredients include wheat, milk and soya lecithin.

PriorityWhat to checkYour needs
QuantityCompare net weight and the label’s stated servings or biscuit count. Do not treat a serving count as a count of individual biscuits.I need to decide how many biscuits each guest can take before choosing between a smaller packet and a 300–400g pack.
AllergensRead the exact pack’s ingredients, allergen declarations and any may-contain wording. Check the particular free-from claim needed; lactose-free and milk-free are not interchangeable.If a guest needs a separate biscuit, I want its current label to match their requirements before I serve it.
Serving formatCheck whether biscuits come in one packet or smaller portions, and plan how they will be handed out.For a shared bowl, one larger packet may work; for separate servings, I need a way to keep the appropriate biscuits identifiable.
StorageFollow the pack’s cool, dry storage directions and check how it should be closed after opening.I may open the biscuits before the hunt ends, so I need a suitable way to store what remains.

What can go wrong when planning?

  • Treating every packet as a sharing pack

    The checked formats range from 125g to 400g. A 125g dietary-specific pack may serve its intended guest without supplying enough biscuits for the wider group.

    Plan the number of biscuits to hand out, then compare pack weight with any stated serving or biscuit count.

  • Assuming all custard creams meet the same dietary needs

    The checked standard products contain wheat and milk; other ingredients and precautionary allergen statements vary by product.

    Read each current physical pack and keep a dietary-specific product separately identifiable when serving it.

  • Leaving an opened packet exposed

    Sainsbury’s and McVitie’s product directions call for cool, dry storage and an airtight container after opening.

    Bring suitable storage for biscuits that will not be served straight away, and retain the packaging for its ingredient information.

Which brands and ranges are relevant?

ASDA

ASDA Groceries lists a standard 400g custard-cream pack for group sharing.

  • The listing suggests approximately 34 servings.
  • It declares wheat and milk and says it may contain rye, barley, oats and sesame.

McVitie’s

Bestway Wholesale lists McVitie’s Custard Creams in a 300g pack.

  • Its product information states approximately 26 biscuits per pack.
  • It declares milk and wheat and may contain sesame. A checked Joybuy listing described this product as no longer available; check the current listing before planning around it.

Sainsbury’s

Sainsbury’s lists both a standard 200g pack and a separate 125g Free From custard-cream product.

  • The standard pack states approximately 16 servings; the Free From product is labelled gluten-free and milk-free.
  • The standard product contains wheat and milk. Check which of the two products meets a guest’s requirements.

M&S

Marks & Spencer lists Extra Cream Custard Creams in a 165g pack.

  • M&S describes this product as containing extra vanilla cream and real custard powder.
  • The listed ingredients include wheat, milk and soya lecithin; the pack is smaller than the checked 300–400g standard options.

Crawford’s

Crawford’s describes its custard creams as biscuits with a vanilla cream filling. Iceland Foods lists a 300g pack.

  • The listed 300g format is another pack size to consider for group serving.
  • Check the particular pack’s biscuit count and allergen label before choosing it for the hunt.

Custard creams on Joybuy

This 125g free-from option is for a separately identifiable serving, rather than the main supply for a larger group. Check its current label against the guest’s specific requirements.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

A smaller custard-cream pack to consider for a separate dietary serving. Joybuy describes the 125g product as gluten-free and lactose-free, with five servings. Lactose-free is not a milk-free claim: check the current pack if a guest must avoid milk.

View on Joybuy

Common questions

How many custard creams should I buy for an Easter egg hunt?

Decide how many biscuits you intend to give each guest, then use the pack’s stated count where available. ASDA Groceries suggests approximately 34 servings for its 400g pack, Bestway Wholesale states approximately 26 biscuits for McVitie’s 300g pack, and Sainsbury’s states approximately 16 servings for its 200g pack. A serving is not necessarily one biscuit.

Can I serve standard custard creams to guests avoiding milk or gluten?

Do not assume standard custard creams meet those requirements. The checked ASDA, McVitie’s and Sainsbury’s standard products declare wheat and milk. Ask what the guest needs to avoid and check the current label of any separate product before serving.

Is a lactose-free custard cream also milk-free?

No: a lactose-free description does not establish that a biscuit is milk-free. The checked Schar listing describes its 125g product as lactose-free; Sainsbury’s labels its separate 125g Free From product milk-free and gluten-free. Check the physical pack against the guest’s requirements.

How should I store custard creams once the packet is open?

Follow the directions on the pack you buy. Sainsbury’s and McVitie’s product information advises cool, dry storage and an airtight container after opening, which matters if you plan to serve biscuits over the course of the hunt or keep any that remain.