For elevenses away from home, a separately packed portion may suit you better than opening a larger packet: Hill Biscuits specifies three custard creams per inner packet, sold as a case of 48 packets, rather than one biscuit bar. If you can store biscuits at home or work, an ordinary packet lets you take the number you want. Extra-cream and free-from versions answer different preferences, so check their format and ingredients rather than assuming they offer the same serving.
Who is each format for?
People taking a desk break
An ordinary packet works if you can keep it at home or work. For a break elsewhere, a separately packed portion avoids carrying an opened packet, although Hill Biscuits specifies its three-biscuit portions in a catering case.
Shoppers choosing a smaller serving
Check the number of biscuits inside each wrapper. Hill Biscuits’ portion contains three; M&S describes its single giant chocolate-coated custard cream as made for sharing. Neither is simply one conventional biscuit bar.
Shoppers with ingredient requirements
Compare the exact variant, not just the words “custard creams”. Asda lists wheat and milk in its ordinary biscuits, while Tesco labels its separate Free From packet gluten-free and milk-free. Check the current pack against your requirements.
What should you check before choosing?
Start with the sale unit and serving format, then compare the recipe and what you will do with the packet after opening.
| Priority | What to check | Your needs |
| Serving format |
Count biscuits per inner packet and packets per sale unit. Hill Biscuits specifies three biscuits per packet and 48 packets per case; M&S calls its 270 g giant biscuit shareable. |
I want something separately packed for a break away from home, but need to know whether I am buying one serving or a whole case. |
| Ordinary packet |
Compare pack weight and storage directions. Tesco and Asda each list a 400 g packet and advise airtight storage after opening. |
At home or work, I can take a few biscuits from a packet and keep the rest for another break. |
| Recipe variation |
Check whether the product is a standard filled biscuit, M&S’s 165 g Extra Cream packet or its distinct chocolate-coated giant. Compare the relevant ingredient and nutrition panels. |
If extra filling or a chocolate coating appeals to me, I still want to know whether the format suits one elevenses break. |
| Ingredients |
Read the exact variant’s current ingredients and allergen information. Tesco labels its 125 g Free From custard creams gluten-free and milk-free; that claim does not describe every custard cream. |
For a specific ingredient requirement, I need to check the product I am buying rather than rely on its biscuit name. |
What is easy to overlook?
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Confusing one wrapper with one biscuit
Hill Biscuits’ small packet contains three custard creams, while M&S describes its single giant biscuit as shareable. Neither format straightforwardly answers a request for one small bar.
Check biscuits per inner packet, packets per sale unit and net weight before ordering.
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Assuming the recipe is the same across variants
Asda’s ordinary custard creams list wheat and milk. Tesco’s separately named Free From product carries gluten-free and milk-free claims.
Choose by the exact variant and check its current allergen information.
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Forgetting about an opened packet
Tesco and Asda instruct shoppers to store their ordinary custard creams in an airtight container after opening.
If a packet will last several breaks, plan where you will keep it, or consider whether separately packed portions better suit your routine.
Which product lines are useful references?
These named products illustrate different pack formats and recipes; a brand’s inclusion does not establish that every product in its range has the same features.
Hill Biscuits
Hill Biscuits specifies a case of 48 packets containing three custard creams each.
- The number of biscuits in each separately packed portion is clear.
- The manufacturer’s case listing does not establish that one inner packet can be bought on its own.
Tesco
Tesco lists a 400 g ordinary packet and a distinct 125 g Free From custard-cream packet.
- Tesco labels the Free From variant gluten-free and milk-free.
- Neither named packet is established as a single-biscuit bar; check the current variant’s ingredients.
Asda
Asda lists a 400 g packet of vanilla-filled custard creams.
- The product listing identifies wheat and milk and gives airtight-storage instructions after opening.
- Those details describe this packet, not every Asda biscuit.
M&S
M&S lists a 165 g Extra Cream packet and a distinct 270 g chocolate-coated giant custard cream.
- The two products offer different filling and coating formats, as described by M&S.
- M&S describes the giant biscuit as made for sharing, not as a conventional individual bar.
Sainsbury's
Sainsbury’s lists a 200 g own-label custard-cream packet.
- The named listing provides another ordinary-packet size to compare.
- Check the current listing before planning a purchase; the examined listing marked this packet out of stock.
McVitie's
A Joybuy listing identifies McVitie’s Tasties Custard Creams as a 300 g packet.
- The listed weight identifies the packet format.
- That listing says the product is no longer available and does not establish a single-bar version.
Crawford's
A UK wholesaler lists Crawford’s Custard Creams in 150 g packets.
- The listing specifies the packet weight.
- It specifies a case of 36 packets, not an individually purchasable packet or single bar.
Custard creams on Joybuy
This Joybuy option is a gluten-free custard-cream packet for shoppers considering a smaller packet rather than a single bar. Check the current product information for any other ingredient requirements.
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Schar Gluten Free Custard Creams 125g
A 125g gluten-free custard-cream packet to consider if you can take biscuits from a packet for elevenses. It is not presented as a single bar or a separately wrapped serving; check the current pack for other ingredient requirements.
View on Joybuy
Questions about custard creams
Is a custard cream sold as one bar?
Do not assume that “single” means one conventional biscuit bar. Hill Biscuits specifies three biscuits per small packet, while M&S describes its single giant chocolate-coated custard cream as shareable. Check the contents and sale unit of the particular product.
What should I do with an opened packet?
Follow the pack’s storage directions. Tesco and Asda advise keeping their ordinary custard creams in an airtight container after opening, which matters if you plan to use one packet across several elevenses breaks.
Does “custard cream” mean milk-free?
No: Asda lists milk in its ordinary custard creams, while Tesco separately labels its Free From variant milk-free and gluten-free. Check the current ingredients and allergen information for the exact product you choose.
Where can I check allergens when ordering online?
Food Standards Agency guidance for UK distance selling says allergen information must be available before you complete the purchase and when the food is delivered. Check the product information before ordering and the information supplied with the received food.
Is a biscuit automatically unsafe after its best-before date?
No: GOV.UK distinguishes a best-before quality date from a use-by date and gives stale biscuits as an example of a quality check after best before. Follow the packet’s storage directions and assess the food itself.