Who is this for?

Hosts checking Fairtrade claims

You want to know whether a claim applies to the custard creams, an ingredient in them or a separate chocolate product. The Fairtrade Foundation distinguishes finished-product marks from its Sourced Ingredient Mark, so the wording on each pack matters.

Hosts catering for allergies

You need to check the biscuits each guest will actually eat. The checked ordinary McVitie's custard creams list wheat and milk, while ASDA labels its separate Free From custard creams gluten-free and milk-free.

What should you check before buying?

Decide which product needs to carry the Fairtrade claim, then compare biscuit styles, guest requirements and pack sizes.

Priority What to check Your needs
Fairtrade claim Check the mark and accompanying wording on the exact product. The Fairtrade Foundation says its Sourced Ingredient Mark can apply to an ingredient in a multi-ingredient product, rather than the whole product. I want to know whether the claim belongs to the biscuits or to chocolate served alongside them.
Biscuit style Compare a plain vanilla-filled biscuit with a chocolate-coated one. Marks & Spencer lists milk chocolate as 52% of its 191 g coated custard cream; chocolate content does not establish Fairtrade certification. Chocolate on the biscuit matters to me, or I would rather put out plain custard creams with a separate chocolate choice.
Guest requirements Read the delivered pack's ingredients and allergen information. The checked ordinary McVitie's and ASDA products list wheat and milk; ASDA labels its separate 125 g Free From product gluten-free and milk-free. One of my guests needs a biscuit with particular stated exclusions, so I cannot rely on the flavour name or a vegetarian description.
Quantity and storage Compare pack weights rather than assuming equal quantities. Tesco's checked 400 g custard creams call for cool, dry storage and an airtight container after opening. I am putting biscuits out for a group and may open the packs before everyone arrives.

What could catch you out?

  • Assuming a chocolate coating certifies the biscuit

    A chocolate-coated custard cream and a separately served Fairtrade chocolate carry different claims. The checked M&S coated-biscuit information does not establish a FAIRTRADE Mark.

    Check the mark and sourcing wording on the exact pack before describing either product as certified.

  • Using a general description to judge allergens

    Ordinary custard creams checked from McVitie's and ASDA list wheat and milk. ASDA's Free From custard creams are a different formulation, not an interchangeable pack.

    Ask guests about relevant allergies, then read the ingredients and allergen information on every pack you intend to serve.

  • Planning November shopping around an October offer

    Co-op's checked Fairtrade Fortnight offer ended on 4 October 2026, before Bonfire Night on 5 November. The inspected Joybuy listing for McVitie's Tasties 300 g also states that the product is no longer available there.

    Check the exact products and delivery options again when you plan your Bonfire Night shop.

Which brand products are relevant?

These references concern the particular packs described, not every product made by each brand.

McVitie's

Tasties Custard Cream Biscuits come in a 300 g pack for a plain-biscuit option.

  • The checked Iceland Foods ingredients list includes wheat and milk.
  • Check the pack itself if certification is essential; serving certified chocolate separately does not certify these biscuits.

Tesco

Tesco's checked 400 g custard creams are vanilla-filled sandwich biscuits.

  • The product page gives storage instructions for an opened pack.
  • Check the pack's mark and ingredients if Fairtrade sourcing or allergens affect your choice.

Sainsbury's

The checked own-label custard creams come in a 200 g pack.

  • The listed ingredients identify wheat and milk for an initial pack comparison.
  • The inspected listing showed the product out of stock; check availability and the actual pack before planning to serve it.

ASDA

The checked range includes ordinary 400 g custard creams and a distinct 125 g Free From product.

  • ASDA labels the checked Free From product gluten-free and milk-free.
  • The ordinary product lists wheat and milk; check which formulation and pack suit each guest.

M&S

The checked 191 g custard cream has a milk-chocolate coating.

  • Marks & Spencer lists milk chocolate as 52% of this specific product.
  • That percentage does not establish Fairtrade certification; read the current pack for its ingredients and any sourcing claim.

Joybuy custard cream options

This custard cream option is for a Bonfire Night table where a gluten-free biscuit is wanted. Check any Fairtrade claim on the separate chocolate or biscuit product that carries it.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

A gluten-free custard cream option for guests who need that stated formulation. The pack is 125 g; check how many packs you need and read the actual label for other ingredients and allergens before serving.

View on Joybuy

Common questions

Does Fairtrade chocolate served beside custard creams certify the biscuits?

No. A claim on the chocolate applies to that product, not automatically to the biscuits beside it. The Fairtrade Foundation distinguishes finished-product claims from its Sourced Ingredient Mark, so read the mark and wording on each pack.

Can I make custard creams with a Fairtrade ingredient instead?

Yes. Co-op publishes a custard-cream recipe using Fairtrade icing sugar. Using that ingredient does not, by itself, certify the finished biscuits or make a claim about cocoa; check every ingredient if you are baking for guests with allergies.

Which label information should I check for guests with allergies?

Read the ingredients and allergen information on the pack you will serve. UK government food-labelling guidance requires ingredients, including allergens, on prepacked food labels. The checked ordinary McVitie's and Tesco custard creams list wheat and milk, while ASDA labels its separate Free From product gluten-free and milk-free.

How should I keep custard creams after opening the pack?

Follow the instructions on your particular pack. The checked Tesco and ASDA ordinary custard creams specify cool, dry storage and an airtight container after opening.