Who is choosing?

Households sharing a biscuit tin

Compare the net weight with how often several people will have an afternoon snack. Tesco lists a 400g conventional pack; McVitie's and Crawford's list 300g packs. A larger pack is useful only if it suits the household's pace of use.

Shoppers planning snack portions

Look for information per biscuit rather than treating the whole pack as a serving. Tesco Groceries lists 59 kcal per biscuit for its 400g custard creams; check the current label for the product you choose.

Households checking allergens

The conventional custard creams covered here list wheat and milk. Other warnings differ by product, so check the exact pack rather than relying on the biscuit name or brand.

What should you check?

Start with the amount your household is likely to use, then check serving information and the allergen statement for the exact product.

Priority What to check Your needs
Pack size Compare net weights for like-for-like biscuits. Tesco Groceries lists 400g for its standard pack; Iceland Foods lists 300g for McVitie's Tasties. Several of us will share biscuits across afternoon snacks, but I do not want more open than we are likely to use.
Serving information Read values per biscuit as well as per 100g, and check the stated serving size. Tesco Groceries lists 59 kcal per biscuit for its 400g pack. It helps to decide how many biscuits to put out before opening a larger pack.
Allergens Read the current ingredients and allergen statement for the exact pack. The conventional products covered here list wheat and milk; additional warnings vary. If someone in the household must avoid an ingredient, a similar-looking custard cream is not an automatic substitute.
Biscuit style Check whether the product is a standard custard cream or an extra-cream variation, then compare its weight. M&S describes extra vanilla cream in its 165g pack. For a smaller treat, I may prefer the extra-cream style; for repeated sharing, I would check the pack size first.

Common buying mistakes

  • Assuming every custard-cream pack is family-sized

    The products covered here range from M&S Extra Cream at 165g to Tesco's standard pack at 400g. A familiar biscuit name does not tell you how much is in the pack.

    Compare net weights, then choose an amount your household is likely to use while the biscuits remain crisp.

  • Using the brand name as an allergen check

    The conventional products covered here list wheat and milk, while other product-specific warnings differ. A change of brand or pack is not a reliable allergy substitution.

    Read the current statement on the exact pack before serving it to someone who needs to avoid an ingredient.

  • Reading per-100g nutrition as a single serving

    Per-100g figures describe a comparison quantity, not one biscuit. Tesco Groceries separately lists 59 kcal per biscuit for its 400g pack.

    Check the per-biscuit figures and decide how many biscuits to serve, particularly when opening a pack for a group.

Brand and pack references

Tesco

Tesco Groceries lists a 400g conventional custard-cream pack.

  • The listing gives a per-biscuit energy figure of 59 kcal.
  • Check the current pack for wheat, milk and any additional allergen warnings before serving.

McVitie's

Iceland Foods lists McVitie's Tasties Custard Cream Biscuits in a 300g pack.

  • The 300g weight gives households a stated amount to compare with larger and smaller packs.
  • The Iceland Foods listing identifies wheat and milk as allergens.

Crawford's

Tesco Groceries lists Crawford's Custard Creams in a 300g pack.

  • The listing states a typical count of 26 biscuits, which may help with sharing plans.
  • A typical count is not a guaranteed count for every pack or another product.

Sainsbury's

Sainsbury's lists a 200g custard-cream pack for households considering fewer biscuits open at once.

  • Its listing states approximately 16 servings.
  • The product information warns that this pack is unsuitable for people allergic to barley because of manufacturing methods; check the current label.

M&S

M&S lists Extra Cream Custard Creams in a 165g pack and describes an extra vanilla-cream filling.

  • The stated filling distinguishes this variation from a standard custard cream.
  • At 165g, it contains less product by weight than the 300g and 400g packs discussed here.

Custard creams on Joybuy

This 125g gluten-free, lactose-free option is a smaller pack to consider for an afternoon snack, rather than a conventional family-pack alternative. Check its full label against any household dietary requirements.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

A 125g custard-cream pack for a smaller afternoon snack, rather than repeated family sharing. Joybuy describes it as formulated to be gluten-free and lactose-free; read the full pack label for ingredients and allergens before serving.

View on Joybuy

Questions about choosing and serving

Should I choose a 300g or 400g pack for family snacks?

Choose according to how many people will share it and how quickly the biscuits will be used. Tesco Groceries lists a 400g conventional pack, while Iceland Foods lists McVitie's Tasties at 300g and Tesco Groceries lists Crawford's at 300g. A smaller pack may make more sense if you want fewer biscuits open at once.

Can someone avoiding wheat or milk eat the conventional custard creams listed here?

The conventional products covered here list wheat and milk, so do not assume they are suitable for someone avoiding either ingredient. Read the current label of the exact product for its full ingredients and any additional warnings.

Is the retailer listing enough to check allergens?

Use the listing to narrow down products, then read the label on the delivered pack before serving. Ingredients and allergen information can change, and warnings differ between custard-cream products.

Do HFSS retail rules determine whether custard creams can be served at school?

No: England's rules on retail promotions of certain products high in fat, sugar or salt are separate from school-food requirements. The Department for Education's school-food guidance concerns food provided in state-funded schools in England. For a school catering decision, check the current guidance and the institution's policy rather than treating the term HFSS as a classification of every custard-cream pack.