Families sharing one pack
If several people want the same biscuit, a 400g pack gives you one wrapper to open. Asda and Morrisons each suggest 34 servings for their listed 400g packs; use those figures to plan, not as a fixed portion for every guest.
Who is this for?
Small-group festival snack planners
If you may not finish a 400g pack, consider a smaller size and how you will store any biscuits left after opening.
Groups accommodating food allergies
Check the ingredients of each biscuit offered to the group. The standard packs examined contain wheat and milk, while a separately labelled free-from product has its own recipe and pack size.
What should you check before buying?
Start with how many people want custard creams, then check the label for ingredients and directions for keeping an opened pack.
| Priority | What to check | Your needs |
|---|---|---|
| Pack quantity | Compare net weights and any stated servings. Asda and Morrisons suggest 34 servings for their respective 400g packs; Sainsbury’s lists nine servings for its separate 125g Free From pack. | Will enough people want custard creams to finish a larger wrapper, or would I rather open a smaller pack? |
| Ingredients | Read the current ingredients and allergen statements for the exact variant. The standard examples contain wheat and milk; the examined M&S Extra Cream variant also contains soya. | Someone sharing the biscuits needs to avoid an ingredient, so I need to check a suitable alternative separately and keep the packs identifiable. |
| Outdoor storage | Check the pack’s storage directions before travelling. Several examined packs specify cool, dry storage and an airtight container after opening. | If we leave biscuits in an opened wrapper, can I keep them as the pack directs until they are eaten? |
What can catch you out?
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Treating different pack weights as interchangeable
The examined products range from 125g to 400g, so one pack will not meet every group’s sharing plans.
Check the net weight and any stated servings against the number of people likely to want a biscuit.
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Assuming every custard cream has the same ingredients
The standard examples contain wheat and milk, and the examined M&S Extra Cream variant also contains soya. A free-from version has a different recipe.
Check each current pack against guests’ requirements and keep different biscuits identifiable when serving.
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Opening a large wrapper without a storage plan
Several examined packs direct you to keep biscuits cool and dry and use an airtight container after opening.
Take a suitable container if the group is unlikely to finish the opened pack.
Brand and product-line references
Tesco
Tesco lists a 400g custard cream pack for sharing.
- The listed biscuits are described as vegetarian and vanilla-flavoured.
- The listing identifies wheat and milk, says the biscuits may contain sesame, and directs airtight storage after opening.
Asda
Asda lists a 400g pack with 34 suggested servings.
- The stated serving count offers a starting point for planning a group pack.
- The listing identifies wheat and milk and says the product may also contain rye, barley, oats and sesame.
Morrisons
Morrisons lists a 400g custard cream pack with 34 stated servings.
- Both pack weight and stated servings can help plan how much to open.
- The listed product contains wheat and milk and may contain sesame.
Crawford’s
Iceland Foods lists Crawford’s Custard Creams in a 300g pack.
- The listed size sits between the examined 400g and smaller packs.
- The listing identifies wheat and milk; Iceland Foods marked this particular listing unavailable when examined.
Sainsbury’s
Sainsbury’s lists a standard 200g pack and a separate 125g Free From version.
- The 125g Free From listing describes its biscuits as milk free and gluten free.
- The standard listing contains wheat and milk. Check the exact pack rather than applying the Free From label to both products.
M&S
Ocado lists M&S Extra Cream Custard Creams as a 165g variant.
- The listing states 12 servings and 33% vanilla-flavour filling for this variant.
- This listed product contains wheat, milk and soya; do not assume its recipe matches a standard pack.
McVitie’s
B&M identifies McVitie’s Tasties Custard Creams as a 300g product.
- The stated weight gives another pack size to consider for a smaller group.
- Check the ingredients and storage directions on the exact pack before sharing.
Joybuy custard cream option
This 125g gluten-free custard cream pack is a smaller-pack option for the festival bag. Check its full ingredient label against the needs of anyone sharing it.
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Schar Gluten Free Custard Creams 125g
The 125g pack offers a smaller quantity to open when fewer people want custard creams. Its name identifies it as gluten free; check the full ingredients on the pack for any other dietary requirements.
Frequently asked questions
How many packs should I take for a family festival outing?
Start with the number of people who actually want custard creams and the servings stated on the pack. Asda and Morrisons each suggest 34 servings for their examined 400g packs, but that is a planning reference rather than a fixed portion for every guest.
Do custard creams need refrigeration at a festival?
The examined packs direct cool, dry storage rather than refrigeration. Follow the directions on the pack you take, including any instruction to use an airtight container after opening.
Can someone avoiding milk or wheat share a standard pack?
The standard packs examined identify milk and wheat, so do not offer those packs to someone who must avoid either ingredient. Check the actual label of a separately selected alternative against that person’s requirements; Sainsbury’s lists a distinct 125g milk- and gluten-free version.
What if a delivered pack is faulty or not as described?
Check the delivered product and contact the seller about the problem. GOV.UK guidance says a retailer must offer a full refund for goods that are faulty or not as described; a change-of-mind return is a separate question.