Who is each format for?

Hosts planning a shared centrepiece

A single oversized biscuit suits a table where the host intends to divide one treat. M&S describes its 270 g, milk-chocolate-coated Giant custard cream as made for sharing; it is a different serving plan from opening a packet of individual biscuits.

Hosts offering self-service biscuits

Conventional packets let guests take biscuits one at a time. Tesco and Asda each list a 400 g custard-cream packet and provide nutrition information per biscuit, which is useful when planning how to set out the spread.

Hosts checking guests’ allergens

Check each product rather than assuming custard creams share an ingredient list. The M&S Giant lists wheat, milk and soya; the Tesco and Asda biscuits contain wheat and milk and identify sesame as a possible concern.

What should you check before buying?

Decide how guests will serve themselves, then compare the exact pack labels for portions and allergens.

Priority What to check Your needs
Serving format Is it one item to divide or a packet of separate biscuits? M&S describes its 270 g Giant as a sharing product; Tesco and Asda list conventional 400 g packets. I want one treat to bring to the table and share, or biscuits that guests can take without waiting for them to be cut.
Portion information Read the nutrition information using the stated serving basis. Tesco and Asda each list 59 kcal and 3.4 g sugars per biscuit; that is not a like-for-like portion of the M&S Giant. If guests will take their own biscuits, per-biscuit figures are easier for me to use than dividing one large chocolate-coated item into pieces.
Allergens Check the current ingredients and precautionary statements on every pack. The M&S Giant lists wheat, milk and soya; Tesco and Asda list wheat and milk, with sesame as a possible concern. Someone at the table may need to avoid a particular ingredient, so I need the exact packaging available when serving.

Serving mistakes to avoid

  • Treating a giant biscuit like a packet of custard creams

    The M&S Giant is one 270 g chocolate-coated item. Tesco and Asda sell conventional 400 g packets of separate biscuits, so the formats call for different ways of serving guests.

    If you choose the giant biscuit, plan how you will divide it. Choose a conventional packet when guests need to help themselves to individual pieces.

  • Assuming every custard cream has the same allergens

    Wheat and milk appear in the product information for the M&S Giant and the Tesco and Asda packets, but the other allergen statements differ: the Giant lists soya, while sesame is a possible concern for the Tesco and Asda products.

    Read the current label for each product and keep the packaging available for guests. Do not rely on a brand name or biscuit type to judge whether it suits someone with an allergy.

Brand and product references

These named products illustrate the difference between a single sharing item and conventional packets; a brand name alone does not establish the format or ingredients of another product.

M&S

M&S lists a 270 g chocolate-coated Giant custard cream for sharing and a separate 165 g Extra Cream Custard Creams packet.

  • The Giant offers the single-piece format for a shared table.
  • It is chocolate-coated rather than a plain traditional custard cream, and its listed allergens include wheat, milk and soya.

Tesco

Tesco lists conventional custard-cream biscuits in a 400 g packet.

  • The product information gives nutrition per biscuit: 59 kcal and 3.4 g sugars.
  • It is not one sharing bar; its ingredient information lists wheat and milk, with a possible sesame warning.

Asda

Asda lists a conventional 400 g packet of custard creams for serving as individual biscuits.

  • Its product information gives per-biscuit figures of 59 kcal and 3.4 g sugars.
  • It is not a single oversized item. The product lists wheat and milk, with rye, barley, oats and sesame identified as possible concerns.

McVitie's

The McVitie's Tasties product described by Morrisons is a conventional 300 g packet of custard-cream biscuits.

  • The listed format is individual sandwich biscuits with custard-flavoured filling.
  • It is not an oversized sharing biscuit; the listing identifies wheat and milk and says it may contain sesame.

Crawford's

The Crawford's Custard Creams product described by Iceland Foods is a conventional 300 g packet.

  • The product listing describes vanilla-cream sandwich biscuits and labels them suitable for vegetarians.
  • It is not a single sharing item; its listed ingredients include wheat and milk.

Custard creams on Joybuy

This Joybuy option is a packet of individual custard-cream biscuits for a self-service afternoon tea table, rather than one oversized centrepiece.

Schar Gluten Free Custard Creams 125 g packet

Schar Gluten Free Custard Creams 125g

These individual biscuits can be set out for guests to take themselves. The packet is 125 g; check the current ingredient and allergen label before serving anyone with dietary restrictions.

View on Joybuy

Afternoon tea questions

Should I buy a giant custard cream or a standard packet?

Buy a giant custard cream if you want to divide one centrepiece among guests; M&S describes its 270 g chocolate-coated Giant as made for sharing. A conventional packet makes more sense if guests should be able to take individual biscuits without the host dividing them.

Can I use per-biscuit nutrition figures to plan portions?

Yes, when the figures refer to the biscuits you are serving. Tesco and Asda each list 59 kcal and 3.4 g sugars per biscuit, but those figures do not describe a piece cut from the M&S Giant; check that product’s own label and the size of the portions you serve.

Which allergens should I check for guests?

Check the exact current pack before serving. The M&S Giant lists wheat, milk and soya; the Tesco and Asda custard creams list wheat and milk, with sesame identified as a possible concern. Keep the packaging available so guests can read the full statements.

How should I keep custard creams before serving?

Follow the storage instructions on the pack you buy, including any directions for after opening. For the M&S Giant, also keep it away from sunlight as directed in its product information.