Who is choosing?

Families sharing snacks at home

If several people will have biscuits across half term, compare the amount in each pack with the number of snack breaks you expect. Asda and Tesco list 400g standard packs; 300g and smaller packs give you other quantities to consider. Plan how you will store an opened pack between occasions.

Households checking allergens

The checked standard custard cream listings include wheat and milk, while Sainsbury’s lists a separate 125g gluten-free and milk-free recipe. Check the exact pack’s ingredients and precautionary statements for the people who will share it; a brand name alone does not establish suitability.

What should you check?

Start with how many biscuits you expect to use, then compare the particular recipes and labels that matter to your household.

Priority What to check Your needs
Pack size Compare net weight and any product-specific biscuit count. Asda and Tesco list 400g packs; listed alternatives include 300g, 200g, 165g and 125g packs. We will share biscuits over several snack breaks, but I do not want an opened pack left unused.
Storage Read the purchased pack’s storage and best-before instructions. Asda and Tesco advise airtight storage after opening. I need to keep the biscuits between snack occasions rather than serve the whole pack at once.
Recipe and filling Check the named variant rather than relying on a brand alone. Ocado describes M&S Extra Cream as a distinct 165g pack of 12 biscuits with vanilla-flavoured filling. A standard custard cream will do, or I may specifically want the differently filled M&S option.
Allergens Read the ingredients and precautionary statements on the exact pack. The checked standard listings include wheat and milk; Ocado also lists soya for M&S Extra Cream. Someone sharing the biscuits needs to avoid a particular ingredient, so I must check the chosen recipe before serving it.
Portions and nutrition Compare per-biscuit figures for a serving decision, or per-100g figures across different pack sizes. Tesco lists 59kcal per biscuit for its 400g product; Ocado lists 40.2g sugars per 100g for M&S Extra Cream. Pack weight tells me how much I am buying, not how many biscuits to put out at one snack break.

Common buying mistakes

  • Assuming the largest pack is the right quantity

    The checked standard packs range from 200g to 400g. More biscuits may mean an opened pack lasts across several snack breaks.

    Estimate how much your household will use, compare current unit prices on the same weight basis and follow the pack’s storage instructions after opening.

  • Assuming every custard cream has the same allergens

    The checked standard recipes include wheat and milk. Ocado also lists soya for M&S Extra Cream, and precautionary statements can differ between products.

    For anyone with an allergy, read the exact purchased variant’s ingredients and allergen statements before serving.

  • Applying an older taste test to a different product

    The Good Housekeeping Institute’s 2020 test names M&S Custard Creams, not the differently named M&S Extra Cream product in the current Ocado listing. Its result cannot establish how that Extra Cream variant compares.

    Use the current product description for the filling, pack size and ingredients of the variant you intend to buy.

Brand and product-line references

Asda

Asda Groceries lists a 400g standard custard cream pack.

  • The listing suggests 34 biscuit servings and advises airtight storage after opening.
  • Its listed allergens include wheat and milk; check the pack for additional precautionary statements.

Tesco

Tesco Groceries lists a 400g standard custard cream pack.

  • The listing gives per-biscuit nutrition, including 59kcal per biscuit, and advises airtight storage after opening.
  • Its listed ingredients include wheat and milk.

McVitie’s

Morrisons lists McVitie’s Tasties Custard Creams as a 300g pack.

  • The Morrisons listing describes a custard-flavoured filling and gives 26 servings.
  • The listing includes wheat and milk allergens; its serving figure is not a count for other products.

Crawford’s

Tesco Groceries lists Crawford’s standard custard creams in a 300g pack.

  • The listing gives a typical count of 26 biscuits per pack.
  • The listed ingredients include milk; check the purchased pack’s full allergen information.

Sainsbury’s

Sainsbury’s lists a 200g standard pack and a separate 125g Free From recipe.

  • The 200g standard pack provides a smaller quantity than the listed 400g standard packs.
  • Sainsbury’s gluten-free and milk-free labelling applies to its specific Free From product, not its standard custard creams.

M&S

Ocado lists M&S Extra Cream Custard Creams as a distinct 165g product.

  • The listing describes 12 biscuits with vanilla-flavoured filling.
  • Ocado lists wheat, milk and soya allergens for this variant.

Joybuy product options

This smaller gluten-free custard cream pack is an option to assess when the standard family-pack sizes or recipes do not fit your household’s plans.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

A 125g gluten-free custard cream option to consider for smaller snack occasions. Check the pack’s full ingredients and allergen information before sharing.

View on Joybuy

Frequently asked questions

How many biscuits should I plan for over half term?

Start with the number of people and snack breaks, then check the count for the particular product. Asda suggests 34 biscuit servings for its 400g pack, while Tesco lists approximately 26 biscuits for Crawford’s 300g pack; those figures are product-specific.

How should I store an opened pack?

Asda and Tesco advise keeping their listed custard creams in an airtight container after opening. Follow the storage and best-before instructions on the pack you buy.

Are standard custard creams suitable for someone avoiding milk or wheat?

Do not assume they are: the checked standard product listings include milk and wheat ingredients. Read the exact pack’s ingredients and precautionary statements; a separately labelled free-from custard cream is a different recipe that also needs checking against the person’s requirements.

Does a larger pack necessarily work out better for my household?

Not necessarily. Compare the current price per kilogram on the same basis, then consider how many biscuits you expect to use and how you will store the opened pack. Pack size alone does not settle either question.

Do England’s school-food rules ban custard creams as snacks at home?

No. England’s Requirements for School Food Regulations 2014 address food provided at school and prohibit cakes and biscuits provided outside a school lunch under the specified requirements; they do not govern a family eating biscuits at home during half term. Separate England rules on less-healthy-food promotions concern certain promotions, not ordinary home consumption, and do not classify every custard cream by name.