Who is this comparison for?

People keeping carbohydrate intake very low

Check the carbohydrate in the number of biscuits you would actually eat before deciding whether a conventional custard cream or digestive fits your eating pattern. HEART UK describes a ketogenic diet as containing less than 50 g of carbohydrate a day.

Occasional biscuit eaters tracking carbohydrate

If you want a familiar filled or plain biscuit, compare its labelled serving with your own allowance. A lower sugar figure is not a substitute for the total carbohydrate figure.

Free-from shoppers also considering keto

Check ingredient restrictions and carbohydrate separately. Tesco Groceries lists 10.5 g of carbohydrate per biscuit for its Free From Custard Creams, compared with 8.4 g for its conventional custard creams; those figures describe the labelled biscuits, not every free-from product.

What should you check before choosing?

Compare carbohydrate per 100 g to put different biscuits on the same weight basis, then use the labelled serving to assess the amount you plan to eat.

PriorityWhat to checkYour needs
Carbohydrate per portion Read total carbohydrate per biscuit where a serving is defined, and account for the number you intend to eat. The checked retailer labels range from 8.1 g to 10.5 g per biscuit. I want to know what my actual portion contributes to a very-low-carbohydrate day, rather than judging a biscuit by its name.
Common-weight comparison Compare carbohydrate per 100 g before comparing differently sized biscuits. The checked Tesco and Asda custard creams list 70.1 g and 68 g per 100 g; Tesco and McVitie's original digestives list 64.4 g and 63.6 g. A smaller per-biscuit figure might reflect a smaller biscuit, so I want a like-for-like weight comparison as well as a serving figure.
Sugar and total carbohydrate Read the carbohydrate and ‘of which sugars’ lines separately. Tesco Groceries lists 9.0 g carbohydrate and 2.0 g sugars per digestive, versus 8.4 g carbohydrate and 3.4 g sugars per custard cream. If I prefer the less-sweet option, I still need to check its total carbohydrate rather than assuming it fits keto.
Ingredients and biscuit style Check the particular pack's ingredients and allergen information for dietary exclusions. Distinguish a filled custard cream from a plain digestive or another sandwich biscuit. I may want a vanilla-filled biscuit or a plain wheaty one, while keeping any ingredient restriction separate from the carbohydrate decision.

Common buying mistakes

  • Using sugar as the whole carbohydrate figure

    The checked Tesco and McVitie's plain digestives list less sugar per biscuit than the checked classic custard creams, but still list 9.0 g and 9.3 g of total carbohydrate per biscuit, according to Tesco Groceries and Asda Groceries.

    Use the total carbohydrate line for the portion you intend to eat.

  • Assuming free-from means keto-friendly

    Tesco Groceries lists 10.5 g of carbohydrate per biscuit for its gluten- and milk-free custard creams. The free-from description addresses ingredients, not that carbohydrate figure.

    Check the ingredient restriction and the nutrition declaration as separate questions.

  • Comparing biscuits without checking their size

    A per-biscuit carbohydrate figure describes that product's labelled serving. It does not, by itself, show which recipe has less carbohydrate at the same weight.

    Compare per 100 g first, then check the carbohydrate for the number of biscuits you plan to eat.

Brand and product-line references

McVitie's

The Original is a plain digestive option for shoppers who prefer a wheaty biscuit.

  • Asda Groceries lists 63.6 g of carbohydrate per 100 g and 9.3 g per biscuit for the checked 315 g pack.
  • Its lower per-100 g figure than the checked custard creams does not establish keto suitability for a serving.

Crawford's

The checked Iceland Foods listing is for a 300 g pack of filled custard creams.

  • The listing identifies wheat and milk, relevant details when checking ingredients.
  • Check the pack's carbohydrate declaration before comparing it with a digestive or another custard cream.

Tesco

The checked range includes classic custard creams, plain digestives and Free From Custard Creams.

  • Tesco Groceries lists 70.1 g, 64.4 g and 75.2 g of carbohydrate per 100 g, respectively, for those specific products.
  • The free-from product's ingredient positioning does not make it a lower-carbohydrate option than the two checked Tesco conventional biscuits.

Sainsbury's

The checked 200 g custard creams provide another filled-biscuit comparison.

  • Sainsbury's lists 68.8 g of carbohydrate per 100 g and 8.6 g per biscuit for that pack.
  • Do not extend those figures to other pack sizes or variants; check the particular label.

Asda

Asda's checked own-brand custard creams can be compared with its listing for McVitie's original digestives.

  • Asda Groceries lists 68 g of carbohydrate per 100 g and 8.1 g per biscuit for its 400 g custard creams.
  • Check the physical pack for current product information, as the retailer advises.

M&S

Extra Cream Custard Creams are a filled-biscuit variation described by M&S Food as having extra cream.

  • M&S Food lists 68.2 g of carbohydrate and 40.2 g of sugars per 100 g for the checked 165 g product.
  • Use the pack's serving information to assess the portion you would eat; the per-100 g figures alone do not give a per-biscuit amount.

Joybuy biscuit options

These Joybuy options comprise a digestive, an oat biscuit and two sandwich biscuits. A sugar-related claim in a product name does not establish whether its total carbohydrate fits a keto eating pattern; check the particular pack and portion.

Gullon Zero Sugar Free Original Digestives 400g

Gullon Zero Sugar Free Original Digestives 400g

A digestive-style option if you prefer a plain biscuit. Check total carbohydrate on the pack for your intended portion; the sugar-free wording does not answer that question.

View on Joybuy
Gullon Zero Dark Chocolate Ginger Oaties 285g

Gullon Zero Dark Chocolate Ginger Oaties 285g

An oat, dark-chocolate and ginger biscuit rather than a plain digestive or custard cream. Compare its labelled carbohydrate per 100 g and per portion with the biscuit style you originally wanted.

View on Joybuy
Gullon Zero No Added Sugar Cookies and Cream 210g

Gullon Zero No Added Sugar Cookies and Cream 210g

A cookies-and-cream option to consider if you want a filled-biscuit style rather than a plain digestive. Check total carbohydrate and the labelled serving separately from its no-added-sugar wording.

View on Joybuy
Oreo Zero Sugar Sandwich Cookies 97g

Oreo Zero Sugar Sandwich Cookies 97g

A sandwich biscuit, not a conventional custard cream. If its format appeals, use the pack's total carbohydrate and serving information to assess it rather than relying on the Zero Sugar name.

View on Joybuy

Questions about biscuits and keto

Is a digestive automatically more keto-friendly than a custard cream?

No. Asda Groceries lists 63.6 g of carbohydrate per 100 g for McVitie's original digestives, versus Tesco Groceries' 70.1 g for Tesco custard creams, but the labelled biscuits contain 9.3 g and 8.4 g respectively. Compare both the common-weight figures and the portion you would eat.

Does a free-from custard cream have less carbohydrate?

Not necessarily. Tesco Groceries lists 75.2 g of carbohydrate per 100 g and 10.5 g per biscuit for its Free From Custard Creams. Check ingredients for your restriction and total carbohydrate for your intended portion as separate decisions.

What should I check on a UK biscuit pack?

Check total carbohydrate per 100 g and for the labelled serving, then read sugars separately. Look at the current ingredient and allergen information for any dietary exclusion; a free-from or sugar-related description does not replace those checks.

What if I use insulin or diabetes medication and am considering a low-carb diet?

Speak with your diabetes healthcare team before making significant dietary changes, as Diabetes UK advises. A comparison of biscuit labels cannot account for your medication or individual circumstances.