Who is each format for?

Parents packing several Valentine’s lunchboxes

If each lunchbox needs its own portion, check for separately packed units. A large packet can be divided at home, but it does not provide individually wrapped biscuits.

People planning treats for a group

An all-custard-cream six-pack suits a different plan from a 100-mini-packet assortment. Decide how many people need a portion and whether other biscuit varieties are acceptable.

People buying for someone with food allergies

Check the label on the exact pack before handing it over. The custard creams described here contain wheat and milk, while other ingredients and precautionary warnings vary between products.

What should you check before choosing?

Decide whether every portion must contain custard creams, then check the packaging format and the label on the product you plan to use.

Priority What to check Your needs
Separate portions Look for the number of separately packed units, not just the packet weight. Tesco lists Irving’s Custard Creams as a six-pack; ASDA’s 400g and Sainsbury’s 200g products are standard packets. I need a portion for each lunchbox without dividing biscuits at home.
Biscuit varieties Check whether every portion is a custard cream. UK Office Direct describes Hill’s 100-mini-packet selection as five varieties, including custard creams; M&S describes its triple pack as custard creams, malted milk and bourbon creams. If everyone is expecting custard creams, a mixed selection will not serve the same purpose.
Allergen label Read the ingredients and any precautionary statements on the current pack. The ASDA, Sainsbury’s, Crawford’s and M&S custard creams described here contain wheat and milk; their other declarations differ. I’m packing for someone else and need to check their requirements against the exact product label.
Nutrition figures Compare sugars and saturates per 100g across the products, then check per-biscuit figures for the portion being packed. Sainsbury’s lists 26.5g sugars per 100g for its Custard Creams; M&S lists 40.2g per 100g for Extra Cream Custard Creams. Pack size alone does not tell me how the nutrition figures compare.
Storage after opening Follow the packet’s storage instructions. When dividing a standard packet, plan how to keep the remaining biscuits in an airtight container. I’m preparing several lunchboxes and may have biscuits left after portioning.

Common pack-choice mistakes

  • Taking “large packet” to mean “lunchbox multipack”

    A 300g or 400g packet does not, by itself, provide sealed individual portions.

    Check for explicit wording about separate packs. If you choose a standard packet, decide how you will divide and store the biscuits.

  • Assuming every mini packet contains custard creams

    UK Office Direct lists Hill’s 100-mini-packet selection as five biscuit varieties. The total packet count is not a count of custard-cream portions.

    Check the assortment before choosing it for a group where everyone expects the same biscuit.

  • Using another product’s allergy information

    The products have different ingredient and precautionary statements. For example, ASDA lists possible rye, barley, oats and sesame, while the Tesco listing for Irving’s six-pack warns that it may contain nuts and peanuts.

    Read the current physical label of every pack you intend to give someone.

  • Judging nutrition by packet size

    Packet weight and nutrition per 100g answer different questions. Sainsbury’s lists 26.5g sugars per 100g for its Custard Creams, while M&S lists 40.2g per 100g for its Extra Cream version.

    Compare the same per-100g measure across products, then use the packet’s per-biscuit information to understand the planned portion.

Relevant brands and ranges

ASDA

ASDA Custard Creams come in a 400g standard packet, rather than separately wrapped lunchbox portions.

  • ASDA gives per-biscuit and per-100g nutrition information and suggests 34 servings per packet.
  • Portions need dividing at home. The listing declares wheat and milk and says the biscuits may contain rye, barley, oats and sesame.

Sainsbury’s

Sainsbury’s Custard Creams are a 200g standard packet with approximately 16 servings.

  • The smaller packet gives shoppers a different quantity to consider alongside larger home packs.
  • It is not pre-portioned. Sainsbury’s says the product is not suitable for customers with a barley allergy because of manufacturing methods.

Crawford’s

Crawford’s Custard Creams are listed by Tesco as a 300g standard packet.

  • Tesco provides per-biscuit and per-100g nutrition information for comparing the packet with other products.
  • It is not individually wrapped; Tesco’s allergy information also says it may contain sesame seeds.

M&S

M&S lists Extra Cream Custard Creams and a triple pack that combines them with malted milk and bourbon creams.

  • M&S lists 40.2g sugars and 13.5g saturates per 100g for its Extra Cream Custard Creams.
  • The triple pack is a mixed-biscuit choice, not individually wrapped all-custard-cream portions. Its custard-cream ingredients include wheat, milk and soya.

Hill Biscuits

Hill’s mini selection is an assortment of 100 small biscuit packets, including custard creams.

  • The mini-packet format allows assorted biscuits to be handed out separately.
  • UK Office Direct lists five varieties in the assortment, so the 100-packet count does not mean 100 custard-cream portions.

Joybuy product option

The Joybuy option below is a six-small-pack custard pie, not a custard-cream biscuit. Consider it only if a different type of treat would work for the lunchboxes.

Orion Custard Pie 138g, six small packs

Orion Custard Pie 138g, six small packs

The six-small-pack format may suit a plan involving several lunchboxes, but this is a custard pie rather than a crisp custard-cream biscuit. Check the current ingredients and allergen label before packing it for someone else.

View on Joybuy

Questions about custard-cream packs

Is a standard packet the same as an individually wrapped multipack?

No. A 200g, 300g or 400g standard packet needs dividing if you want separate lunchbox portions. Check the packaging description for separately packed units rather than relying on the packet’s size.

Is there an all-custard-cream six-pack for a small group?

Tesco lists Irving’s Homestyle Bakery Custard Creams 6 Pack 200g, but its listing showed the product as out of stock on 1 October 2026. Check availability before planning to use that pack for Valentine’s lunchboxes.

Which allergens should I check before sharing custard creams?

Read the label on the pack you are giving away. The custard creams described here contain wheat and milk, but other declarations vary: ASDA lists possible rye, barley, oats and sesame; Tesco lists possible sesame for Crawford’s and possible nuts and peanuts for Irving’s six-pack; M&S lists soya in its Extra Cream custard creams.

How should I store a packet opened for lunchbox portions?

Follow that product’s storage instructions. If you divide a standard packet, keep the remaining biscuits in an airtight container and prepare the lunchbox portions close to when they will be eaten.

How can I compare the nutrition information on different packs?

Compare sugars and saturates per 100g on the exact products, then read any per-biscuit figures for the number you intend to pack. For example, Sainsbury’s lists 26.5g sugars per 100g for its Custard Creams, while M&S lists 40.2g per 100g for Extra Cream Custard Creams.