Who is buying the biscuits?

Long-run fuel testers

If you are considering biscuits during a run, work out the carbohydrate in the portion you plan to carry and practise eating it during training. London Marathon Events recommends using long runs to find out which carbohydrates agree with you.

Training-group snack shoppers

If the biscuits are for sharing around a group session, compare pack weights with the number of portions you expect to use. Check the storage instructions if the opened pack will last beyond one session.

Allergen-conscious sharers

Check the supplied pack for each person who will eat the biscuits. The Tesco and Asda standard custard creams described here contain wheat and milk, but precautionary allergen statements can differ between products.

What should you check?

Start with the intended portions, then check whether the particular biscuits suit the people eating them and the way they will be used.

PriorityWhat to checkYour needs
Planned portion Read carbohydrate per biscuit on the exact pack and multiply it by the number you intend to eat. Tesco lists 8.4g per biscuit for its 400g pack; Asda lists 8.1g for its 400g pack. I want to plan a portion without treating the whole sharing pack as one serving.
Eating during a run Try the intended portion, timing, carrying method and hydration routine on a long training run. London Marathon Events advises testing which carbohydrates agree with you during training. If I might eat biscuits while running, I need to know whether that routine works for me before relying on it at an event.
Ingredients and allergens Read the supplied pack’s ingredients and precautionary allergen statements. The checked Tesco and Asda standard recipes contain wheat and milk; do not apply one product’s statement to another. Everyone sharing the biscuits needs a pack that fits their own allergy or dietary requirements.
Pack size and storage Compare net weights with the portions you expect to use: the identified packs range from 165g to 400g. Tesco and Asda instruct shoppers to keep their biscuits in an airtight container once opened. For a group, I want enough to share; across several sessions, I need a plan for the opened pack.

Common buying mistakes

  • Treating a sharing pack as a ready-made running-fuel plan

    Carbohydrate per biscuit tells you about a portion, not whether you can comfortably eat and carry the biscuits during a long run.

    Use the exact pack label to plan a portion, then test your eating and hydration routine during training. London Marathon Events recommends long runs for working out which carbohydrates agree with you.

  • Choosing by pack weight alone

    A 400g pack supplies more biscuits by weight than a 165g pack, but that does not tell you how many portions your group will actually use.

    Plan for the expected eaters and sessions, then check the opened-pack storage instructions.

    Biscuits left after a group session may need airtight storage until they are used.

  • Assuming allergen statements are identical

    The checked Tesco and Asda standard custard creams contain wheat and milk, while additional precautionary statements can differ.

    Read the ingredients and precautionary statements on the supplied pack for each person sharing it.

Brand and pack references

Tesco

Tesco lists a 400g pack of standard custard cream biscuits.

  • Its product information gives 8.4g carbohydrate per biscuit and an opened-pack storage instruction.
  • Check the supplied pack for current ingredients and allergen information, as formulations can change.

Asda

Asda lists a 400g pack of standard custard creams.

  • Its listing gives 8.1g carbohydrate per biscuit and identifies wheat and milk in the product.
  • Read the supplied pack’s ingredients and precautionary allergen statement rather than relying on an earlier listing.

Crawford's

Tesco lists Crawford's standard custard creams in a 300g pack.

  • The Tesco listing gives 8.1g carbohydrate per biscuit and approximately 26 biscuits per pack.
  • Check the pack and current listing before planning portions or shopping for a group.

McVitie's

Morrisons identifies McVitie's Tasties Custard Creams in a 300g pack.

  • The Morrisons listing identifies milk and wheat and includes a separate precautionary statement for sesame.
  • Check the supplied pack’s allergen information before sharing it.

Sainsbury's

Sainsbury's lists a 200g standard custard-cream pack, smaller than the 300g and 400g packs described here.

  • Its listing gives 8.6g carbohydrate per biscuit and approximately 16 servings per pack.
  • Check the supplied label for current ingredients before using its figures to plan portions.

M&S

M&S lists Extra Cream Custard Creams in a 165g pack for shoppers seeking that filling style.

  • Marks & Spencer lists 68.2g carbohydrate, 40.2g sugars and 23.4g fat per 100g for this product.
  • The 165g pack is not the same size as a 300g or 400g sharing pack.

Joybuy custard creams

This 125g custard-cream pack is a smaller option for portion planning, rather than a 300g or 400g group-sharing pack.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

The 125g pack is smaller than the group-sharing packs discussed above. Check its supplied label for portion and ingredient details, and practise eating your intended portion on a training run if you plan to carry it while running.

View on Joybuy

Questions about choosing a pack

Can I work out a training portion from the carbohydrate on the pack?

Yes. Use the carbohydrate figure for the number of biscuits you plan to eat and check it against the supplied label. Tesco lists 8.4g per biscuit for its 400g custard-cream pack; that figure does not apply to every product.

Should I try custard creams during training before taking them on a run?

Yes, if you intend to eat them while running. Practise the portion, timing, carrying method and hydration routine on a long training run; London Marathon Events advises using long runs to discover which carbohydrates agree with you.

How should I keep an opened sharing pack?

Follow the supplied pack’s storage instructions. The checked Tesco and Asda listings instruct shoppers to keep their custard creams in an airtight container once opened.

What should I check when sharing biscuits with someone who has an allergy?

Read the ingredients and precautionary allergen statements on the actual pack against that person’s requirements. The checked Tesco and Asda standard custard creams contain wheat and milk, but one product’s allergen statement should not be assumed to apply to another.