If several guests want ordinary custard creams, a 400 g packet is a sensible starting point: check the exact pack’s serving information against the number of people likely to take some. Choose a smaller packet when custard creams are only one part of the spread, or a particular recipe matters more than quantity. If a guest needs a free-from biscuit, check a separately labelled packet against their requirements rather than assuming the ordinary sharing pack is suitable.
Who is buying?
Hosts serving several custard-cream eaters
A 400 g packet is worth considering when several guests are likely to take these biscuits. ASDA Groceries suggests approximately 34 servings for its own 400 g packet; use that figure for that product, not as a count for every sharing pack.
Hosts offering a mixed biscuit spread
If only some guests want custard creams, a smaller packet may better match the amount you plan to put out. Retailer listings include ordinary or recipe-specific packets of 165 g, 200 g and 300 g.
Hosts accommodating a food restriction
Check the exact packet before serving it. Ordinary examples listed by ASDA Groceries and Iceland Foods contain wheat and milk, while Sainsbury’s labels its separate 125 g Free From Custard Creams milk free and gluten free.
What should you check?
Start with how many guests are likely to choose custard creams, then check the particular packet for dietary suitability and serving information.
| Priority | What to check | Your needs |
| Quantity |
Compare packet weights and any stated count or servings. ASDA Groceries suggests approximately 34 servings for its 400 g packet; that figure does not describe other 400 g products. |
If several guests will choose custard creams, I want enough without opening more packets than necessary. |
| Dietary suitability |
Read the ingredients and allergen declaration on the exact pack. Ordinary examples list wheat and milk; check separately labelled alternatives against the guest’s specific requirements. |
A guest needs a biscuit that fits their food restriction, so I cannot rely on an ordinary sharing packet or a vegetarian label alone. |
| Availability |
Check whether the specific packet can be ordered for your location and party date. A Tesco Groceries listing for Crawford’s 300 g custard creams was marked out of stock when reviewed. |
If I am counting on one particular recipe, I need to confirm I can get that packet in time. |
| After opening |
Follow the storage instructions on the packet. ASDA Groceries and Sainsbury’s advise an airtight container after opening for their cited custard creams. |
If biscuits will be served throughout the evening, I would rather open packets as needed and store any opened biscuits as directed. |
Mistakes to avoid
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Treating ‘family pack’ as a fixed biscuit count
The cited packets range from 125 g to 400 g, but their weights do not establish how many biscuits or servings each contains. ASDA Groceries gives approximately 34 servings for its own 400 g product.
Estimate how many guests will take custard creams, then use the count or serving information on the exact pack you choose.
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Assuming ordinary custard creams suit every guest
Ordinary packets listed by ASDA Groceries and Iceland Foods identify wheat and milk. Vegetarian suitability answers a different question from allergen suitability.
Ask about the guest’s specific restriction, check the current packaging and keep any separately served free-from biscuits clearly identifiable.
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Planning around a packet before checking stock
Tesco Groceries marked its Crawford’s 300 g listing out of stock when reviewed. If that is the recipe you want for the party, you may need time to choose another packet.
Confirm availability for your delivery or collection location before relying on a particular product.
Brand and range references
Asda
ASDA Groceries lists an ordinary 400 g custard-cream packet for sharing.
- ASDA Groceries suggests approximately 34 servings for this packet.
- This product lists wheat and milk; its serving figure and ingredients should not be applied to other Asda biscuits.
Tesco
Tesco Groceries lists ordinary 400 g custard cream biscuits with a vanilla-flavour filling.
- Tesco labels this packet suitable for vegetarians.
- Packet weight alone does not establish how many servings to plan for.
McVitie’s
Iceland Foods lists McVitie’s Tasties Custard Cream Biscuits in a 300 g packet.
- The 300 g Tasties packet offers a smaller quantity than the cited 400 g ordinary packets.
- Iceland Foods lists wheat and milk for Tasties. McVitie’s Family Circle also includes custard creams, according to pladis, but it is an assortment rather than a packet solely of custard creams.
Crawford’s
Tesco Groceries lists Crawford’s Custard Creams as a 300 g branded packet.
- Tesco describes the filling as vanilla flavour.
- Tesco marked this listing out of stock when reviewed; confirm availability if you want this particular packet.
Sainsbury’s
Sainsbury’s lists a 200 g ordinary packet and a distinct 125 g Free From product.
- Sainsbury’s labels the specific Free From packet milk free and gluten free.
- The ordinary 200 g packet contains wheat and milk ingredients; the two packets must not be treated as interchangeable for a food restriction.
M&S
M&S lists Extra Cream Custard Creams in a 165 g packet.
- M&S describes this variation as containing more vanilla cream and custard powder.
- That recipe description is not an independent comparison of flavour with other packets.
Joybuy product options
This Joybuy option is a smaller, gluten-free custard-cream packet to consider when serving a guest with a specific dietary requirement, rather than a 400 g ordinary sharing packet.
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Schar Gluten Free Custard Creams 125g
Consider this 125 g gluten-free packet for a guest who needs a separately identified alternative, rather than as the main quantity for a crowd. Check the packaging against that guest’s specific requirements before serving.
View on Joybuy
Common questions
How many packets of custard creams should I buy?
Estimate how many guests will choose them and how many servings you want to offer, then check the exact packet. ASDA Groceries suggests approximately 34 servings for its 400 g custard creams, but that is not a universal serving count for 400 g packets.
How should I store custard creams after opening?
Follow the instructions on the packet you buy. ASDA Groceries and Sainsbury’s advise using an airtight container after opening their cited custard-cream packets.
Can I serve ordinary custard creams to a guest avoiding milk or gluten?
Do not assume ordinary custard creams are suitable: the cited ASDA and McVitie’s products list wheat and milk. Ask about the guest’s precise requirements and check the packet being served; Sainsbury’s separately labels its specific 125 g Free From Custard Creams milk free and gluten free.
What if the biscuits arrive damaged or are not as described?
Contact the seller and explain the problem. GOV.UK guidance says sellers must offer a full refund for goods that are faulty or not as described; rules for a change-of-mind return are a separate question and should not be confused with remedies for faulty goods.