Who is each pack for?

Households sharing cupboard snacks

If several people reach for biscuits at different times, consider how much of a large pack must be opened at once. Tesco lists its 750g custard creams as five 150g portions and advises airtight storage after opening.

Shoppers checking portions

Per-biscuit nutrition can help you decide how many biscuits to serve. Tesco provides it for its standard 750g pack; check biscuit weight as well as the figures when comparing different products.

Households needing a free-from option

Choose by the current allergen label, not by the words “custard creams” alone. Tesco labels its 125g Free From Custard Creams gluten free and milk free; check the pack you receive before serving.

What should you check?

Start with the amount your household will use, then check storage, ingredients and whether the pack is available from your chosen retailer.

Priority What to check Your needs
Pack size and storage Check total weight, inner-pack sizes and storage directions. Tesco lists its 750g pack as five 150g portions and advises an airtight container once opened. Several of us may want biscuits on different nights, so I would rather open one portion than the whole pack.
Portion information Read both per-biscuit and per-100g nutrition. Tesco lists 62kcal, 3.6g sugars, 2.6g fat and 1.4g saturates per 12.6g biscuit for its 750g product; biscuit weights may differ elsewhere. I want to see what a serving from the particular pack contains before deciding how many biscuits to put out.
Ingredients and allergens Check the current pack label for the ingredients you need to avoid. Tesco labels its 125g Free From Custard Creams gluten free, milk free and suitable for vegans; that description does not apply to ordinary custard creams. Someone in our household needs a specifically labelled free-from biscuit, so pack quantity is not my first check.
Variety Check which biscuits make up a mixed pack. Marks & Spencer lists custard creams, malted-milk biscuits and bourbon creams in its 530g triple pack. We would share a mixture, rather than use a large pack containing only custard creams.
Availability Confirm stock in your basket or local store before relying on a particular format. A product listing does not establish that it can be ordered now. I need a pack I can obtain for the next shop, even if that means choosing a different size.

Common buying mistakes

  • Planning around a pack before checking stock

    A listed family pack may not be available to add to your order. Tesco’s 750g listing was marked out of stock when checked.

    Check your basket or local-store availability before settling on a pack size, and consider whether a smaller pack would meet the same occasion.

  • Leaving an opened family pack unsealed

    Tesco’s five inner portions limit how much needs opening at once, but its storage directions still call for an airtight container after opening.

    Open one portion at a time where the packaging allows, and follow the storage directions on the pack you buy.

  • Treating free-from as a like-for-like family pack

    Tesco’s labelled gluten- and milk-free option is 125g, compared with 750g for its standard pack. It serves a different pack-size need.

    If particular ingredients must be avoided, check the free-from label first; then compare pack quantity and current unit pricing on that basis.

  • Applying school-food rules to a household shop

    England’s retail rules on promotions of in-scope less healthy products and its school-food requirements address different settings. Neither establishes a UK-wide classification for every custard cream.

    For food supplied at a school, consult the rules for that setting and the particular product. For a household snack, use the product label to make your buying choice.

Brand and range references

Tesco

Tesco lists both a 750g standard custard-cream pack and a 125g Free From alternative, so the choice depends on whether quantity or the stated dietary labelling comes first.

  • The standard 750g pack is divided into five 150g portions, with per-biscuit nutrition on the listing.
  • The free-from pack is substantially smaller; check its current label and the availability of either product.

McVitie's

McVitie's Tasties Custard Creams are listed by Morrisons in a 300g pack for households that do not need a 750g quantity.

  • The Morrisons listing identifies the pack size and describes a custard-flavoured filling between biscuits.
  • The listed product contains wheat and milk and may contain sesame. The checked Joybuy listing was marked no longer available.

M&S

Marks & Spencer lists 165g Extra Cream Custard Creams and a 530g triple pack containing custard creams alongside two other biscuit types.

  • The triple pack offers a mixture of custard creams, malted-milk biscuits and bourbon creams.
  • It is not a 530g pack of custard creams alone. Check ingredients and local availability for the product you choose.

Custard creams on Joybuy

This 125g gluten-free custard-cream option is for shoppers considering a smaller alternative, rather than a large pack for household sharing. Check its current label if you also need to avoid milk.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

A gluten-free custard-cream option when a smaller pack suits the occasion. The pack is 125g, so check the quantity before choosing it for several people; check the current label for any other dietary requirements.

View on Joybuy

Questions about custard creams

Is a 750g pack the right choice for late-night sharing?

It suits a household likely to use that quantity and store opened biscuits airtight, but size alone does not settle the choice. Tesco lists its 750g pack as five 150g portions; check availability before planning around it.

Can I assume ordinary custard creams are gluten and milk free?

No. Choose a product specifically labelled for the ingredients you need to avoid. Tesco labels its 125g Free From Custard Creams gluten free and milk free, but check the label on the pack you receive.

Do England’s HFSS promotion rules ban buying custard creams for a snack at home?

No. Department of Health and Social Care guidance describes restrictions on the promotion and placement of in-scope less healthy products by businesses selling to England, not a ban on household purchases. Whether a particular product falls within those restrictions requires its own assessment.

Do school-food rules apply to every custard-cream purchase?

No. The Department for Education states that school food standards are a legal requirement for state-funded schools in England and concern food and drink provided to pupils on school premises. They are separate from England’s retail promotion rules; check the applicable requirements before supplying food in a school setting.

How should I store custard creams after opening?

Follow the directions on your pack. Tesco advises keeping its standard custard creams in a cool, dry place and using an airtight container once opened.