Who each format suits

One-treat lunch packers

If you do not want to carry an opened packet, look for an individually wrapped biscuit or a small inner pack. Roberts Bakery identifies its Giants Custard Cream as individually wrapped; Schär and Hill Biscuits describe packs containing more than one biscuit.

Self-portioning lunch packers

A standard packet suits you if you can take the number of biscuits you want in a separate container and store the rest according to the pack instructions. Tesco, Asda and M&S provide examples of conventional packets.

Buyers checking dietary restrictions

Schär describes its UK custard creams as gluten and wheat free, while the checked Tesco and Asda recipes list wheat and milk. Read the exact pack for the ingredients and allergen information relevant to you.

What to check before choosing

Start with the number of biscuits you want to carry, then check the outer quantity, label and storage instructions.

PriorityWhat to checkYour needs
Lunch portion Check whether the unit is one wrapped biscuit or an inner pack. Roberts Bakery specifies one individually wrapped Giants biscuit; Sainsbury’s lists two biscuits per inner pack for Schär’s 125g product, and Hill Biscuits specifies three per packet. I want to take a defined number of custard creams without carrying an opened full-size packet.
Ingredients Read the exact pack’s ingredients and allergen information. Tesco and Asda list wheat and milk in their checked custard creams; Schär identifies its UK product as gluten and wheat free. If I avoid particular ingredients, I need to check this biscuit’s label rather than assume all custard creams have the same recipe.
Nutrition basis Compare figures on the same basis, such as per biscuit or per 100g, and account for how many biscuits you plan to eat. Tesco lists 59kcal and 3.4g total sugars per biscuit for its 400g product. For my lunch portion, I want the figures for the number of biscuits I would actually pack, not a figure for a different serving size.
Quantity and storage Check both biscuits per inner pack and packs per outer purchase. Hill Biscuits specifies 48 three-biscuit packets per case; Tesco and Asda instruct buyers to keep opened standard packets in an airtight container. A large outer purchase may be more than I want for an occasional lunch. If I open a standard packet, I need somewhere to store what remains.

Common packing mistakes

  • Treating a biscuit, an inner pack and a bar as the same thing

    One wrapped Roberts Bakery Giants biscuit differs from Schär’s two-biscuit inner packs and Hill Biscuits’ three-biscuit packets. None of those descriptions establishes a custard-cream bar.

    Check the biscuit count in each inner pack and the number of packs in the outer purchase.

    Hill Biscuits specifies a case of 48 packets, which may be more than you intended to buy for occasional lunches.

  • Assuming every cream-filled biscuit has the same ingredients

    The checked Tesco and Asda custard creams list wheat and milk, while Schär describes its UK custard creams as gluten and wheat free.

    Read the current physical pack’s ingredients and allergen information for your particular requirements; one product’s label does not describe another.

  • Comparing nutrition figures for different portions

    A per-biscuit figure does not describe a whole two-biscuit inner pack. The NHS also distinguishes the total sugars shown on food labels from free sugars.

    Use the same declared basis when comparing packs, and account for the number of biscuits you expect to eat.

Brand and product references

These examples show how the documented pack formats differ; a brand name alone does not tell you the biscuit count or ingredients of every product it makes.

Roberts Bakery

Roberts Bakery describes its Giants Custard Cream as an individually wrapped biscuit.

  • One wrapped biscuit is a defined unit to pack.
  • Its Giants format should not be treated as an ordinary-sized biscuit serving; check the pack’s declaration.

Schär

Schär describes its UK custard creams as gluten and wheat free and portion packed. Sainsbury’s lists the 125g product as five packs of two biscuits.

  • The stated inner-pack count helps when packing a defined portion.
  • Check the actual label for any other dietary restrictions.

Hill Biscuits

Hill Biscuits specifies three custard creams per packet in a foodservice case.

  • The manufacturer states the biscuit count per packet.
  • Its listed case contains 48 packets, and the recipe lists wheat and milk.

Tesco

Tesco lists its own-label custard creams in a standard 400g packet, with nutrition figures per biscuit.

  • Per-biscuit figures can be applied to the number you choose to pack.
  • Portion the biscuits yourself; the listed ingredients contain wheat and milk, and Tesco instructs airtight storage after opening.

Asda

Asda lists its own-label custard creams in a standard 400g packet.

  • The listing provides nutrition information per biscuit.
  • The listed product contains wheat and milk; check the physical label and store the opened packet as directed.

M&S

Ocado lists M&S Extra Cream Custard Creams as 12 biscuits in a 165g packet, with a stated 33% vanilla-flavour filling.

  • The biscuit count and filling specification distinguish this packet from the other examples.
  • It is not identified as individually wrapped; the listed allergens include wheat, milk and soya.

Crawford’s

Tesco lists Crawford’s Custard Creams in a conventional 300g packet, with nutrition information per biscuit.

  • The per-biscuit declaration provides a basis for assessing a chosen portion.
  • The listed packet is not identified as a single-serve format.

McVitie’s

The Joybuy listing identifies McVitie’s Tasties Custard Creams as a 300g packet.

  • The packet description makes the listed format clear.
  • A packet description does not establish individually wrapped biscuits.

Sainsbury’s

Sainsbury’s lists its own-label custard creams in a conventional 200g packet, with nutrition information per biscuit.

  • Per-biscuit information helps when choosing how many to pack.
  • The listing advises airtight storage after opening rather than describing an individual pack.

Custard creams on Joybuy

This Joybuy option is a portion-packed custard cream for a lunch you want to pack without opening a full-size biscuit packet.

Schär Gluten Free Custard Creams 125g packet

Schär Gluten Free Custard Creams 125g

The portion-packed format suits a lunch when you want a defined inner pack rather than biscuits taken from an opened standard packet. Sainsbury’s lists five inner packs of two biscuits for this 125g product; check the physical pack if the exact count or other ingredients matter to you.

View on Joybuy

Questions about packed lunches

Can I buy a custard cream as a single bar?

The documented UK formats here are one wrapped biscuit, small packs containing biscuits and larger packets, rather than a bar. If you want one ready-packed treat, check for individual wrapping or a stated inner-pack count.

What happens to the rest of a standard packet?

If you take biscuits from a standard packet, follow its storage instructions for the remainder. Tesco and Asda instruct buyers to keep their opened custard-cream packets in an airtight container.

Can I treat total sugars on the label as free sugars?

No. The NHS distinguishes free sugars from the total sugars figure shown on food labels. Compare declared figures on the same basis, such as per biscuit or per 100g, without treating total sugars as a free-sugars measurement.

What should I check if I avoid an allergen?

Read the exact physical pack’s ingredients and allergen information before eating. The checked Tesco and Asda custard creams list wheat and milk, whereas Schär describes its UK custard creams as gluten and wheat free; neither description covers every dietary restriction.

Does a three-biscuit pack mean I can buy just one pack?

Not for the Hill Biscuits format described by its manufacturer: it specifies three biscuits per packet in a case of 48 packets. Check the outer quantity when ordering, rather than relying on the inner-pack count alone.