Who is buying?

Office snack buyers comparing sugar

If you buy biscuits for colleagues, use the per-100g figure to compare products and the per-biscuit figure to plan what to put out. A lower figure than another custard cream does not, by itself, mean the pack carries a ‘reduced sugar’ claim.

Buyers serving mixed dietary needs

Keep the supplied packaging available so colleagues can check ingredients and allergy advice. Individually packed gluten-free biscuits may suit a specific request, but their dietary description is not a substitute for reading the label.

What should you compare?

Start with the same nutrition measure across products, then consider the serving format and the people who will eat the biscuits.

Priority What to check Your needs
Sugar figures Compare sugars per 100g on the same basis. Then check sugars per biscuit and how many biscuits you intend to serve; biscuit sizes can differ. Sainsbury’s lists 23g per 100g and 2.8g per biscuit for Schär’s 125g pack, while Tesco lists 28.3g per 100g and 3.4g per biscuit for its 400g pack. I want to compare recipes without mistaking a smaller serving for a lower-sugar recipe. I also need a figure that makes sense for the biscuits we actually put out.
Ingredients and allergens Read the supplied pack’s ingredients and precautionary allergy statements. Check a gluten-free description against the particular colleague’s dietary needs; it does not address every allergy or describe the sugar content. Colleagues may need to check what is in each biscuit before taking one, so I want the current packaging close at hand.
Pack and storage Compare individually wrapped portions with a shared pack. Sainsbury’s describes five two-biscuit packs in Schär’s 125g product; Tesco’s 400g listing advises an airtight container after opening. For occasional breaks, separate portions might be useful. If we use a shared biscuit tin, I need to follow the pack’s storage instructions.

Common buying mistakes

  • Calling the lowest listed figure ‘low sugar’

    Sainsbury’s lists 23g sugars per 100g for Schär’s custard creams, the lowest figure among the five products compared here. The NHS guide classifies solid foods with more than 22.5g total sugars per 100g as high in sugar; a relative comparison also does not establish a ‘reduced sugar’ claim.

    Use the exact label figures when comparing packs, and check the supplied packaging before describing any product claim to colleagues.

  • Comparing only sugars per biscuit

    Per-biscuit figures describe a serving, while per-100g figures let you compare products on the same weight basis. Looking at only one measure can obscure that distinction.

    Compare per 100g first, then use the labelled per-biscuit figure and the number of biscuits you expect to serve.

  • Relying on an online ingredient list when serving

    Ingredients and allergy advice on a retailer page may not match the pack supplied. The conventional custard cream listings checked here identify wheat and milk.

    Keep the packaging and read its current ingredients and precautionary allergy statements before offering biscuits to a colleague with an allergy.

Brand and product references

These details concern the named custard cream products, not every biscuit made by each brand.

Tesco

Tesco Custard Cream Biscuits is a 400g shared-pack option.

  • Tesco lists 28.3g sugars per 100g and 3.4g per biscuit, alongside instructions to use an airtight container after opening.
  • Those figures describe this product; they do not establish a reduced-sugar claim.

Sainsbury’s

Sainsbury’s Custard Creams comes in a 200g pack in the listing compared here.

  • Sainsbury’s lists 26.5g sugars per 100g and 3.3g per biscuit.
  • The retailer warns that ingredients can change; check the supplied pack.

McVitie’s

McVitie’s Tasties Custard Creams is the 300g branded pack considered here.

  • The Joybuy listing for the named pack gives 30.6g sugars per 100g; Morrisons identifies wheat and milk allergens.
  • The listed sugar figure does not establish a reduced-sugar claim.

M&S

M&S Extra Cream Custard Creams is a 165g variation described by the retailer as having more vanilla cream.

  • The extra-cream format offers a distinct style to compare with conventional custard creams.
  • M&S lists 40.2g sugars per 100g for this product, so its label does not make it the lower-listed-sugar choice among the five compared here.

Crawford’s

Crawford’s Custard Creams Sandwich Biscuits is represented by a 300g listing.

  • Iceland Foods identifies wheat and milk for this particular product.
  • Check its current pack for a sugars-per-100g figure before placing it in a numerical sugar comparison.

Schär

Schär Gluten Free Custard Creams comes as a 125g pack containing five two-biscuit portions, according to Sainsbury’s.

  • Sainsbury’s lists 23g sugars per 100g and 2.8g per biscuit, the lowest per-100g figure among the five specified products compared here.
  • Gluten-free does not mean low in sugar: 23g per 100g exceeds the NHS high-sugar guide for solid foods.

Custard creams on Joybuy

This gluten-free custard cream option has separately packed biscuits for an office supply. Compare its sugar figures with other packs if reducing listed sugar is your priority.

Schär Gluten Free Custard Creams 125g pack

Schär Gluten Free Custard Creams 125g

For an office that wants separately packed gluten-free custard creams, Sainsbury’s describes five packs of two biscuits. Its listing gives 23g sugars per 100g and 2.8g per biscuit; the per-100g figure is above the NHS high-sugar guide for solid foods. Check the supplied pack’s ingredients and allergy advice before serving.

View on Joybuy

Questions about office biscuit supplies

Does a lower sugars-per-100g figure mean a custard cream is labelled ‘reduced sugar’?

No. A lower figure than another product supports a comparison between those particular biscuits, not a claim about what is printed on the pack. Compare sugars per 100g and per biscuit, and check the supplied packaging for any product claim.

How should I store a shared pack after opening?

Follow the pack’s own instructions. For its 400g Custard Cream Biscuits, Tesco advises storage in a cool, dry place and an airtight container once opened.

What should I check before serving biscuits to a colleague with an allergy?

Read the supplied pack’s ingredients and allergy advice for that exact product, including precautionary statements. The conventional custard cream listings checked here identify wheat and milk; Schär’s listed option is gluten-free, but that description does not address every allergy.

Can I assume a particular office biscuit pack will be available when I order?

No. Check the current product listing and delivery details before ordering. The Sainsbury’s 200g custard creams and McVitie’s Tasties 300g Joybuy listings reported those particular products unavailable when checked; that does not establish their future availability.