Who is this choice for?

Sugar-conscious gamers

If you want custard creams beside a gaming session, compare the nutrition panels on the same per-100g basis. Then use the per-biscuit figure to work out what the serving you set out contains.

People buying snacks to share

When others will eat from the packet, ask about ingredients they need to avoid and check the current allergen statement. A biscuit with a lower sugar figure is not automatically suitable for every guest.

What should you compare?

Start with sugars per 100g to compare biscuits on the same weight basis; use the per-biscuit panel to consider the serving you will put out.

Priority What to check Your needs
Sugars per 100g Compare the same nutrition measure on each packet. Tesco Groceries lists 19.9g per 100g for Tesco Free From and 28.3g for its standard custard creams. The NHS describes more than 22.5g total sugars per 100g as high on food labels. I want to compare formulations without mistaking a different biscuit size for a difference in sugar content.
Amount served Check the biscuit weight, sugars and energy per biscuit, then consider how many you will serve. Tesco Groceries lists 2.8g sugars and 64kcal for one 14g Free From biscuit, against 3.4g sugars and 59kcal for one standard biscuit. For a longer gaming session, I want to know what the biscuits I set out contain, not just what the packet says per 100g.
Claims and labels Read the exact wording of any sugar claim and check sugars and energy separately. A lower figure in a comparison between packets does not, by itself, verify a ‘reduced sugars’ claim. I want to distinguish a biscuit with a lower stated sugar figure from one carrying a substantiated claim on its packet.
Ingredients and allergens Read the ingredients and allergen statement on the packet being served. Tesco Groceries describes its Free From custard creams as gluten- and milk-free; those descriptions address particular ingredients, not every dietary need. If friends are sharing the snacks, I need to check the exact biscuit against the ingredients each person avoids.

Common comparison mistakes

  • Calling the lowest sugar figure ‘reduced sugars’

    A lower number among a few packets is a comparison of their stated nutrition values, not proof that a product qualifies for that claim.

    Describe the figures as listed and check the exact claim, if any, on the packet.

  • Assuming the per-100g order also applies per biscuit

    Biscuit sizes differ. Sainsbury’s lists 24.9g sugars per 100g and 3.5g per biscuit for its Free From version, compared with 26.5g per 100g and 3.3g per biscuit for its standard version.

    Use per 100g to compare packets, then the per-biscuit figure for the serving you plan to put out.

  • Assuming ‘Free From’ suits every guest

    A dietary description identifies particular ingredients or allergens; it does not answer every guest’s requirements.

    Ask guests what they need to avoid and read the ingredients and allergen statement on the current packet.

Brand and retailer references

These retailer and brand listings provide packet-level comparisons; they do not indicate which products are available on Joybuy.

Tesco

Tesco lists both standard and Free From custard creams, with different formulations and packet sizes.

  • Tesco Groceries states 28.3g sugars per 100g for the standard 400g packet and 19.9g for the Free From 125g packet.
  • The Free From description is not, on its own, a ‘reduced sugars’ claim.

Sainsbury’s

Sainsbury’s lists standard and Free From custard creams in separate formulations.

  • Its listings state 26.5g sugars per 100g for the standard biscuits and 24.9g for the Free From biscuits.
  • The Free From listing states 3.5g sugars per biscuit, against 3.3g for the standard biscuit. Check serving figures as well as per-100g values.

Asda

Asda lists conventional own-label custard creams in a 400g packet.

  • Asda Groceries states 29g sugars and 496kcal per 100g, and 3.4g sugars per biscuit.
  • Those figures do not establish a ‘reduced sugars’ claim.

Crawford’s

Tesco Groceries lists Crawford’s custard creams as a conventional branded option.

  • The Tesco listing states 30.7g sugars per 100g and 3.6g per biscuit.
  • Check the current listing if this is the packet you intend to buy.

M&S

M&S describes its Extra Cream Custard Creams as a variation with extra vanilla cream.

  • The M&S listing states 40.2g sugars per 100g.
  • Choose this variation for its stated filling style, not on the assumption that it contains less sugar.

Custard creams on Joybuy

This gluten-free custard cream is an option for a gaming snack. Compare its current nutrition panel and ingredients with other packets if sugar content or sharing requirements matter to your choice.

Schar Gluten Free Custard Creams 125g packet

Schar Gluten Free Custard Creams 125g

A gluten-free custard cream option to consider when buying biscuits to share during a gaming session. The packet is 125g; check its sugars per 100g, per-biscuit serving information and allergen statement against your needs.

View on Joybuy

Questions about choosing and serving

Does ‘Free From’ mean reduced sugars?

No. ‘Free From’ describes particular dietary properties, not a verified ‘reduced sugars’ claim. Compare the nutrition panel and check the exact wording on the packet; Sainsbury’s lists less sugar per 100g but more sugar per biscuit for its Free From custard creams than for its standard version.

How can I compare a serving during a gaming session?

Use sugars per 100g to compare packets, then check the per-biscuit figure for the number you intend to set out. Tesco Groceries lists 2.8g sugars for one 14g Free From biscuit and 3.4g for one standard Tesco custard cream.

Do custard creams need preparation or special storage?

Custard creams are ready to eat. Follow the storage instructions on the packet you buy, including any directions for keeping biscuits after opening.