Who is choosing?

Hunt organisers planning biscuit portions

If biscuits will sit alongside Easter treats, the labelled sugar per biscuit helps you decide how many to offer each child. Pack sizes and biscuit sizes differ, so a per-100 g comparison answers a separate question.

Organisers serving guests with food restrictions

Check the ingredients and allergen information on the pack you receive against each guest’s requirements. Gluten-free or milk-free labelling does not tell you how much sugar a biscuit contains.

What should you compare?

Start with the amount in the biscuits you intend to serve, then compare recipes and pack arrangements on their own terms.

PriorityWhat to checkYour needs
Sugar in each portion Read sugars per biscuit and count how many biscuits each guest will receive. ASDA lists 2.8 g per biscuit for Schär’s five-pack product, with two biscuits in each portion pack. I want to know what a guest gets when I hand over a biscuit or a whole portion pack.
Recipe comparison Use sugars per 100 g to compare biscuits of different sizes, then check the per-biscuit figures. Tesco lists 19.9 g per 100 g and 2.8 g per biscuit for Free From 125G, against 28.3 g and 3.4 g for its standard 400G pack. A lower figure per 100 g matters to me, but I also need to know the amount in each biscuit I serve.
Guest restrictions Check the exact variant’s ingredients, allergen statement and any precautionary wording on the received pack. Treat dietary designations and sugar figures as separate checks. If a guest has a food restriction, I need a pack that suits that particular requirement.
Pack arrangement Compare net weight with the number of portions you plan to prepare. ASDA lists five two-biscuit portion packs for Schär; Tesco’s checked standard custard creams come in a 400G sharing pack. Separate packs could make distribution simpler, or I may prefer to divide a sharing pack myself.

What could affect your choice?

  • Choosing by sugars per 100 g alone

    ASDA lists 25 g sugars per 100 g for its Free From 125g custard creams, versus 29 g for its standard 400g product. Per biscuit, the figures are 3.5 g and 3.4 g respectively.

    Use the per-100 g figures to compare recipes and the per-biscuit figures to plan the portion you will hand out.

  • Assuming a dietary label answers every question

    A gluten-free, milk-free or vegan designation addresses a particular recipe requirement; it does not establish a lower sugar figure or suitability for every allergy.

    Read the ingredients and allergen information on the exact pack before serving it to a guest with a food restriction.

  • Planning quantities from a search listing

    A listing may remain visible when its product cannot be ordered. The checked Sainsbury’s custard creams listing was marked out of stock, while the checked Joybuy McVitie’s listing said it was no longer available.

    Confirm that the pack you intend to use can be ordered before relying on it for the number of guests.

Relevant brand references

These examples describe particular listed products, not every custard cream made or sold under each name.

Tesco

Tesco lists standard 400G and Free From 125G custard creams with both per-100 g and per-biscuit sugar figures.

  • The Free From product lists 19.9 g sugars per 100 g and 2.8 g per biscuit, compared with 28.3 g and 3.4 g for the standard product.
  • Free From describes a recipe distinction; the figures alone do not establish a regulated reduced-sugars claim.

Schär

ASDA lists Schär gluten-free custard creams as five separate portion packs.

  • The listed 5 x 25g product has two biscuits per pack and 2.8 g sugars per biscuit.
  • A whole portion pack contains two biscuits, and its ingredients still need checking against a guest’s restrictions.

ASDA

ASDA lists standard 400g and Free From 125g own-label custard creams.

  • Their listings show 29 g and 25 g sugars per 100 g respectively.
  • The listed amounts per biscuit reverse that order: 3.4 g for standard and 3.5 g for Free From.

Crawford’s

Tesco lists Crawford’s Custard Creams 300G as a vanilla-cream sandwich biscuit.

  • The listing states 30.7 g sugars per 100 g and 3.6 g per biscuit.
  • The checked Tesco listing was marked out of stock; confirm availability before planning quantities.

M&S

M&S describes its Extra Cream Custard Creams as containing extra vanilla cream and custard powder.

  • This is a distinct variation for guests who want that cream-forward recipe.
  • Check its nutrition label on the pack before comparing its sugars with another biscuit.

McVitie’s

McVitie’s Tasties Custard Creams are listed as a 300g pack.

  • The checked Joybuy listing states 30.6 g sugars per 100 g.
  • That listing said the product was no longer available; it does not establish whether another retailer can supply it.

Joybuy product options

This Schar custard cream option has separate portions for distributing biscuits at a hunt. Check the sugar and ingredient information for the pack you receive before serving it.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

Separate portions can help you allocate biscuits to guests at a hunt. Joybuy describes five servings; ASDA lists two biscuits per pack for the 5 x 25g product, with 2.8 g sugars per biscuit and 23 g per 100 g. Check the received pack’s ingredients and allergen information against each guest’s requirements.

View on Joybuy

Common questions

Does ‘Free From’ mean reduced sugar?

No. Free From refers to specified ingredients, not a sugar claim. Tesco lists 19.9 g sugars per 100 g for its Free From custard creams, while ASDA lists 25 g per 100 g for its own Free From product; compare the exact packs rather than the designation.

Can I call a biscuit ‘reduced sugars’ if it has less than another?

A lower labelled figure alone does not establish that a biscuit qualifies to carry a ‘reduced sugars’ claim. UK Government guidance addresses nutrition claims on food; use the figures to compare the particular products without treating the comparison as an approved claim.

Is ‘sugars’ on the nutrition label the same as free sugars?

No. The labelled sugars figure includes sugars that occur naturally as well as free sugars; NHS guidance distinguishes naturally occurring sugars in milk, fruit and vegetables from free sugars. Use the labelled figure consistently when comparing packs, but do not describe it as a measured free-sugars amount.

What should I check for a guest with an allergy?

Check the ingredients and allergen information on the received pack against that guest’s specific allergy, including any precautionary statement. Tesco’s checked standard custard creams contain wheat and milk ingredients; a different variant needs its own check.

How should I store custard creams prepared for a hunt?

Follow the directions on the pack you buy. Tesco’s checked packs say to store the biscuits in a cool, dry place, and its standard biscuits should be kept in an airtight container after opening.