Who is this choice for?

Travellers sharing biscuits

If several people will share a pack, compare its weight and plan how to close it after the first stop.

Travellers checking allergens

Check the label on the pack you take. The standard Tesco, McVitie’s and Crawford’s products described here list milk and wheat and warn that sesame may be present.

Shoppers choosing a snack or a gift

A chocolate-coated custard cream is still a biscuit. If presentation as a box of chocolates matters, shop for that product separately.

What should you check?

Decide whether you need biscuits to share in the car or a gift, then check the pack you intend to carry.

PriorityWhat to checkYour needs
Pack size Compare the weight with the number of people sharing. Tesco lists a 400g standard pack; McVitie’s and Crawford’s products described here are 300g, while M&S Extra Cream is 165g. Will this pack last for the people travelling, or would a smaller biscuit pack be enough?
Ingredients Read the exact pack’s ingredients and allergen statements. Check milk, wheat, sesame warnings and any additional ingredients on coated versions. I need to know what is in the biscuits before they are shared, particularly if someone avoids an allergen.
Nutrition label Compare products on the same basis, such as sugars and saturates per 100g. Check the serving size separately if you want to use per-biscuit figures. If I am choosing between standard and chocolate-coated biscuits, I want to compare their labels rather than judge by the coating alone.
Storage Follow the pack’s cool, dry storage instructions. Check whether it calls for an airtight container or a tightly closed packet after opening, and keep products marked for storage away from sunlight out of direct sun. There may be several stops before the pack is finished, so I need somewhere suitable to keep it once opened.
Presentation Check whether the item is labelled as biscuits or boxed chocolates. A chocolate coating does not change a custard-cream biscuit into a chocolate gift box. For a casual car snack I want biscuits; for a gift on arrival, I want an actual boxed-chocolate product.

What is easy to overlook?

  • Using chocolate-coated biscuits as a gift-box substitute

    M&S describes its chocolate-coated custard creams as biscuits, not boxed chocolates.

    If the purchase is for gifting, check the boxed-chocolate category rather than relying on a biscuit packet’s coating.

  • Assuming a vanilla filling is free from milk or wheat

    The standard Tesco, McVitie’s and Crawford’s products described here list milk and wheat, with possible-sesame warnings.

    Read the ingredients and allergen emphasis on the exact pack before it goes in the car, especially if a grocery order could be substituted.

  • Relying on an old product listing for the journey

    A product page can remain useful for comparing pack details even when that item cannot currently be ordered.

    Confirm availability with your chosen retailer before planning around a particular pack.

  • Leaving an opened pack in direct sun

    Product instructions include cool, dry storage and closing or containing biscuits after opening; M&S also specifies storage away from sunlight.

    Keep the unopened pack out of direct sun, then close it as the label directs after sharing.

Brand and product-line references

Tesco

Tesco’s standard Custard Cream Biscuits come in a 400g pack.

  • The product instructions specify cool, dry storage and an airtight container after opening.
  • The described product lists milk and wheat and warns that sesame may be present; check the current pack.

McVitie’s

The McVitie’s custard creams described here are a 300g sandwich-biscuit pack.

  • The product information identifies an ambient biscuit format.
  • The Joybuy page for the 300g product stated that it was no longer available; check current availability elsewhere before relying on it.

Crawford’s

Tesco lists Crawford’s Custard Creams as a 300g pack containing approximately 26 biscuits.

  • The pack details give a biscuit count as well as a weight for sharing decisions.
  • The Tesco listing stated that the product was out of stock; confirm availability before travel.

M&S

M&S offers Extra Cream custard creams and chocolate-coated custard-cream biscuits.

  • M&S describes its Extra Cream biscuits as containing more vanilla cream and real custard powder.
  • The chocolate-coated versions remain biscuits rather than boxed chocolates; check each variant’s current allergen label.

Custard creams on Joybuy

This 125g gluten-free custard-cream pack is a smaller biscuit option for the journey, rather than a boxed-chocolate gift.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

The 125g pack is a smaller option to consider when fewer biscuits are needed for the journey. It is labelled gluten-free; check the physical pack for its full ingredients, other allergens and storage instructions.

View on Joybuy

Frequently asked questions

Are chocolate-coated custard creams a box of chocolates?

No. The M&S products described here are chocolate-coated custard-cream biscuits. Choose an actual boxed-chocolate product if gift-box presentation is what you need.

Which allergens should I check before sharing custard creams?

Read the exact pack you buy. The standard Tesco, McVitie’s and Crawford’s products described here list milk and wheat and warn that sesame may be present; the described M&S chocolate-coated variants also list soya. Do not apply one product’s label to another, including a gluten-free variant.

How should I store custard creams in the car?

Follow the pack’s instructions for cool, dry storage and keep it out of direct sunlight where specified. After opening, use an airtight container or close the packet tightly as directed on the product.

Do England’s HFSS promotion rules prevent me taking biscuits on a road trip?

No personal road-trip restriction follows from the Department of Health & Social Care’s guidance on promotion and placement of specified foods by businesses selling to England. That guidance does not, by itself, establish whether a particular custard-cream product is classified as HFSS.