Who is choosing the biscuits?

Hosts serving guests with different preferences

A classic biscuit and a Digestive give guests two distinct styles. If anyone has a declared food allergy or intolerance, plan a separately identified biscuit that meets their requirements rather than relying on the standard selection.

Hosts needing a labelled free-from option

Look for the specific gluten-free or milk-free statement the guest needs on the current pack. Tesco lists its Free From Custard Creams as both gluten free and milk free; a similar-looking biscuit does not necessarily carry the same statements.

Hosts choosing the style of the biscuit table

Plain Digestives, cream-filled custard creams and chocolate-coated biscuits offer different choices. Compare nutrition figures on the same basis—such as per 100g—and check the allergens for each exact product.

What should you check before buying?

Decide which biscuit styles to serve, then check dietary requirements, pack quantities and the labels on the products you choose.

PriorityWhat to checkYour needs
Allergens Read each pack’s ingredients and allergen statements. Check whether a free-from label names the specific allergen a guest must avoid, and keep that biscuit separate when serving. Someone needs a gluten-free or milk-free biscuit, so I want an option labelled for that requirement and packaging guests can refer to.
Biscuit style Choose between a cream-filled custard cream, a plain wheatmeal Digestive and a coated version. Do not treat a Digestive as a free-from substitute: Tesco’s listing for McVitie's Original Digestives identifies gluten and says the biscuits may contain milk. I would like a plain biscuit alongside the custard creams, or a chocolate-coated choice for guests who prefer one.
Nutrition labels Compare sugars and saturates using the same label basis. Marks & Spencer lists 40.2g sugars and 13.5g saturates per 100g for its Extra Cream Custard Creams, and 43.2g sugars and 15.3g saturates per 100g for its milk-chocolate-coated version. If I am choosing between richer-looking biscuits, I want to compare the exact packs rather than assume their figures are alike.
Quantity and storage Check net weight, any stated biscuit count and current availability before planning quantities. Follow the chosen pack’s storage instructions after opening. I need enough biscuits for the guest list without depending on one particular multi-pack being available.

What could complicate the party plan?

  • Assuming all custard creams suit the same guests

    Tesco’s standard custard creams contain wheat and milk and may contain sesame, while its separately listed Free From Custard Creams are labelled gluten free and milk free.

    Ask about requirements before shopping, check the exact pack and keep a suitable labelled option separate, with its packaging available at the table.

  • Planning quantities around one large pack

    Tesco’s 750g custard-cream multi-pack was listed as out of stock when checked, so it is a poor basis for a fixed shopping plan.

    Check availability when ordering and work out how many packs of an available size you need.

  • Confusing retail HFSS rules with rules for serving food

    The Food (Promotion and Placement) (England) Regulations 2021 address qualifying retail promotion and placement; they do not, by themselves, determine what a host may serve at a private birthday party. A biscuit’s HFSS classification cannot be established from its name alone.

    If a school is providing food for an event in England, check its policy and the applicable school-food requirements separately.

Relevant biscuit brands and ranges

Tesco

Tesco lists both standard custard creams and a distinct Free From version, giving hosts two differently labelled routes.

  • The standard 400g pack is listed as suitable for vegetarians; the 125g Free From pack is labelled gluten free, milk free and suitable for vegans.
  • The standard biscuits contain wheat and milk and may contain sesame. Check the current label of whichever pack you buy.

Crawford's

Its 300g custard creams are a named-brand option for a vanilla-flavour cream sandwich biscuit.

  • Tesco’s product listing describes this pack as suitable for vegetarians and containing no artificial colours or flavours.
  • The listed biscuits contain wheat and milk and may contain sesame; check availability before including them in a shopping plan.

M&S

The Extra Cream and milk-chocolate-coated custard creams are options when the biscuit table calls for a filled or coated style.

  • M&S lists real custard powder in its Extra Cream version and a 52% milk-chocolate component in its coated version.
  • Both listed products contain wheat, milk and soya. Check the individual pack and local-store availability.

McVitie's

Original Digestives offer a wheatmeal biscuit instead of a cream-filled custard cream.

  • Tesco lists the 360g Original Digestives pack as suitable for vegans and vegetarians.
  • The listed Original Digestives contain gluten and may contain milk, so they are not a substitute for a biscuit labelled free from either allergen.

Joybuy options for the biscuit table

These options include plain and chocolate-coated Digestives, plus a gluten-free custard cream. Check the individual pack against guests’ requirements; the gluten-free description alone does not establish that a biscuit is milk free.

McVitie's Digestives The Original, two 315g packs

McVitie's Digestives The Original 2x315g

A plain Digestive option for guests who would rather have a biscuit without cream or chocolate coating. Check the pack for wheat and possible milk content before serving it to anyone with a relevant restriction.

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McVitie's Digestives Dark Chocolate 400g

McVitie's Digestives Dark Chocolate 400g

A chocolate-coated Digestive for a biscuit table that includes a coated option. Check its own ingredients for wheat, milk and soya, and use its label—not figures for plain Digestives—when comparing nutrition.

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McVitie's Digestives Milk Chocolate 400g

McVitie's Digestives Milk Chocolate 400g

A milk-chocolate Digestive rather than a custard cream. Check the pack’s wheat, milk and soya information before serving, particularly if other biscuits on the table have different labels.

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Schar Gluten Free Custard Creams 125g

Schar Gluten Free Custard Creams 125g

A 125g gluten-free custard-cream option for a guest who needs that specific label. If the requirement is also to avoid milk, check this product’s current packaging separately; gluten free does not mean milk free.

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Questions about serving the biscuits

Can standard custard creams serve guests who need gluten-free or milk-free food?

Do not use Tesco’s standard custard creams for either requirement: their listing identifies wheat and milk, and says they may contain sesame. Choose a separately labelled product that matches the guest’s requirements, and check its current packaging before serving.

Should free-from biscuits go in the same bowl as standard biscuits?

Serve them separately when they are intended for someone avoiding an allergen. Keep the original packaging available so guests can identify the product and check its label, and avoid mixing the biscuits or serving utensils.

Are plain Digestives interchangeable with custard creams?

They offer a different biscuit style, not an allergen-free replacement. Tesco’s listing for McVitie's Original Digestives identifies gluten and possible milk content, so check the exact pack against guests’ requirements.

Do England’s HFSS retail rules ban custard creams at a birthday party?

The Food (Promotion and Placement) (England) Regulations 2021 concern qualifying retail promotion and placement, not a general ban on a host serving biscuits at a private party. A particular product’s HFSS classification needs assessment rather than an assumption based on its name. If a school is providing food for an event in England, check its policy and the applicable school-food requirements separately.

How should opened custard creams be kept before guests arrive?

For Tesco’s standard custard creams, the stated instruction is to keep them in a cool, dry place and use an airtight container once opened. Follow the instructions on the particular pack you serve.