Choose a custard cream or digestive by the total carbohydrate in the portion you intend to eat, not by the words ‘digestive’ or ‘sugar-free’ alone. Diabetes UK advises considering carbohydrate amount and portion size when planning snacks; a sugar-free digestive can still contain carbohydrate, while the figures for individual custard creams and plain digestives differ.
Who is this comparison for?
People planning an occasional biscuit
If you manage diabetes and want to include a familiar biscuit in a planned snack, the useful comparison is the carbohydrate in the number you will eat. Diabetes UK advises planning snacks around portion size and your overall eating plan.
People checking sugar-free labels
If a sugar-free digestive appeals to you, compare its sugars with its total carbohydrate and read the sweetener ingredients. Diabetes UK notes that polyols contain carbohydrate; questions about counting them when adjusting insulin need individual advice from your diabetes team.
What should you check on the pack?
Start with the portion you expect to eat, then compare the exact packs on the same nutrition basis. A per-biscuit figure is convenient, but biscuits of different weights also need a per-100g or portion-weight check.
| Priority |
What to check |
Your needs |
| Portion carbohydrate |
Read total carbohydrate per biscuit or per 100g, and check how many biscuits make up your portion. Asda lists 8.1g per biscuit for its 400g custard creams; Ocado lists 9.3g for a biscuit from the McVitie's Original digestive twin pack. |
I want to plan the number of biscuits I will eat, rather than assume every custard cream or digestive has the same carbohydrate figure. |
| Sugars and sweeteners |
Read sugars alongside total carbohydrate. Asda lists less than 0.5g sugars but 9.0g carbohydrate per biscuit for Gullón Zero Digestive Original; its ingredients include isomalt and maltitol. Check the pack's sweetener warning too. |
If I choose a sugar-free digestive, I still want to know its total carbohydrate and whether its sweeteners affect how I use it. |
| Biscuit size |
Check the biscuit or serving weight when comparing per-biscuit figures. For M&S Extra Cream Custard Creams, Ocado lists 68.2g carbohydrate and 40.2g sugars per 100g; use the weight of your portion before comparing it with a per-biscuit figure. |
A thicker-filled biscuit may be the one I fancy, but I want to compare the amount I would actually eat. |
| Other label details |
Check ingredients and allergens on the exact pack. If energy or saturates matter to your wider eating plan, compare those figures using the same per-100g or portion basis. |
I may need to avoid a particular ingredient, or consider more than carbohydrate when choosing a snack. |
Common comparison mistakes
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Reading ‘sugar-free’ as ‘carbohydrate-free’
Asda lists 9.0g carbohydrate per biscuit for Gullón Zero Digestive Original despite listing less than 0.5g sugars. The product also contains the sweeteners isomalt and maltitol.
Compare total carbohydrate for your intended portion. If you adjust insulin and need to account for polyols, seek individual advice from your diabetes team, as Diabetes UK recommends.
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Comparing sugars without checking total carbohydrate
Ocado lists 2.2g sugars and 9.3g total carbohydrate per biscuit for the McVitie's Original digestive twin pack. Asda lists 3.4g sugars and 8.1g total carbohydrate per biscuit for its 400g custard creams. The lower sugar figure is not the lower carbohydrate figure for these two packs.
Compare the exact products you are considering, including biscuit weight if you need to put their figures on the same portion basis.
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Assuming ‘free from’ also means less carbohydrate
Asda lists 11g carbohydrate per biscuit for its examined Free From custard creams, compared with 8.1g for its standard 400g custard creams.
Choose a free-from product for the ingredient requirement it addresses, then check its carbohydrate figure separately.
Brand and product-line references
These figures describe the named packs, not every biscuit made by each brand. Check the pack you buy if its size, recipe or serving information differs.
Asda
Asda's standard custard creams provide a filled-biscuit comparison with a per-biscuit panel.
- Asda lists 8.1g carbohydrate and 3.4g sugars per biscuit for its 400g pack.
- Those figures do not describe Asda's Free From custard creams or other pack variants.
McVitie's
The Original digestives are an unfilled alternative to custard creams.
- Ocado lists 9.3g carbohydrate and 2.2g sugars per biscuit for the Original twin pack.
- Its lower listed sugars than the examined Asda custard cream do not mean lower total carbohydrate per biscuit.
Gullón
Gullón Zero Digestive Original offers a sugar-free digestive option, rather than a carbohydrate-free biscuit.
- Asda lists less than 0.5g sugars and 9.0g carbohydrate per biscuit for the examined 400g pack.
- Its ingredients include isomalt and maltitol; check the pack warning about excessive consumption.
Sainsbury's
Sainsbury's custard creams offer another filled-biscuit panel for comparison.
- Sainsbury's lists 8.6g carbohydrate and 3.3g sugars per biscuit for its examined 200g pack.
- Use that pack's serving details rather than applying its figures to other custard creams.
Crawford's
Crawford's vanilla-filled custard creams provide a further per-biscuit comparison.
- Tesco lists 8.1g carbohydrate and 3.6g sugars per biscuit for the 300g pack.
- Compare the listed biscuit size and your intended portion before treating a similar carbohydrate figure as an equivalent serving.
M&S
Extra Cream Custard Creams are an option when the thicker filling is the reason for choosing a filled biscuit.
- Ocado lists 68.2g carbohydrate and 40.2g sugars per 100g for this product.
- Use your portion weight to compare it with packs that list figures per biscuit.
Joybuy biscuit options
These Joybuy options cover a sugar-free digestive and a gluten-free custard cream. For either one, check the exact pack's carbohydrate information against the portion you plan to eat.
No image available
Gullon Zero Sugar Free Original Digestives 400g
If you prefer a sugar-free digestive, compare the total carbohydrate for your intended portion of this 400g product; the sugar-free wording alone does not describe its carbohydrate content. Check its ingredients and any sweetener warning on the pack.
View on Joybuy
No image available
Schar Gluten Free Custard Creams 125g
If you are looking for a gluten-free custard cream, this 125g product matches that ingredient preference. Check its carbohydrate panel and the number of biscuits in your portion separately; gluten-free wording is not a carbohydrate comparison.
View on Joybuy
Questions about choosing biscuits
Does the name ‘digestive’ establish a diabetes or digestion benefit?
No. The name does not establish such a benefit; the UK listing for Gullón Zero Digestive Original explicitly says ‘Digestive’ does not mean the biscuit has digestive properties. Compare the exact pack's nutrition panel and your intended portion instead.
What if I adjust insulin and want a sugar-free digestive?
Do not treat ‘sugar-free’ as zero carbohydrate. Diabetes UK says accounting for polyols when adjusting insulin is not straightforward and recommends individual advice from your healthcare team.
How do I check whether a biscuit meets an ingredient restriction?
Read the ingredients and allergen information on the exact pack you intend to eat, rather than relying on the biscuit type or brand. The examined custard creams and digestives have different ingredient requirements and declarations; a free-from label does not tell you the product's carbohydrate content.