Who is this for?

Sugar-conscious buffet planners

Compare the sugars listed for the exact packs you might serve, both per 100g and per biscuit. A standard recipe or an extra-cream filling does not, by itself, tell you whether a pack carries a substantiated reduced-sugars claim.

Planners serving guests with food allergies

Keep ingredient information accessible when biscuits leave their packets. The Sainsbury's and Tesco custard-cream listings identify wheat and milk ingredients; check the packaging of every variety you buy.

Planners offering a gluten-free choice

Choose a product labelled gluten-free for that separate option, and arrange how it will be identified and served. Check its sugar label independently rather than treating gluten-free as a sugar claim.

What should you check?

Start with comparable nutrition figures for the exact packs, then plan portions and how guests will identify each biscuit.

PriorityWhat to checkYour needs
Sugars Compare sugars in g per 100g across exact packs. Then check the stated amount per biscuit and read energy and saturates separately; one sugar figure is not an overall nutrition verdict. I want to compare biscuits for a sugar-conscious buffet without assuming the pack with the lower per-100g figure also makes my intended serving lower in sugar.
Allergens Read each purchased pack's ingredients and precautionary statements. If a food business serves the biscuits loose, agree how guests can access accurate allergen information. Guests need to be able to identify what is in each variety before choosing one, especially when biscuits are removed from their packets.
Portions and storage Check pack weight and any stated biscuit or serving count. Follow the purchased pack's storage instructions and its advice for biscuits left after opening. I need enough biscuits for the portions I plan to offer, while keeping opened packs identifiable and stored as directed.

Common buying mistakes

  • Calling the lowest figure 'reduced sugar'

    A lower sugars-per-100g figure among a few checked packs is a comparison, not proof that a pack qualifies for a reduced-sugars claim.

    Name the exact product and its listed figure instead of applying that claim on the strength of the comparison alone.

  • Comparing a biscuit with 100g of another product

    Those figures use different amounts of food. Tesco, for example, lists 28.3g sugars per 100g and 3.4g per biscuit for its 400g custard creams.

    Compare packs on the same per-100g basis first, then use each pack's per-biscuit information for your planned serving.

  • Discarding the packets before serving

    Ingredient and precautionary statements differ between the checked products, so unidentified biscuits make it harder for guests to check a particular variety.

    Retain the purchased packaging, avoid mixing unidentified varieties and agree with the caterer how allergen information will be communicated.

Brand and product-line references

Sainsbury's

The standard 200g custard-cream listing provides a per-100g comparison point, not a reduced-sugars claim.

  • Sainsbury's lists 26.5g sugars per 100g and 3.3g per biscuit for this pack.
  • The cited listing marked the pack out of stock; check availability and the purchased pack's ingredients before ordering.

Tesco

Its standard 400g custard creams offer another pack to compare on the same per-100g basis.

  • Tesco lists 28.3g sugars per 100g and 3.4g per biscuit.
  • The product information identifies wheat and milk ingredients and says the biscuits may contain sesame.

Asda

Its standard 400g custard creams can be compared with other exact packs using the listed per-100g figure.

  • Asda lists 29g sugars per 100g and 3.4g per biscuit.
  • Its listing declares wheat and milk and notes possible sesame, rye, barley and oats cross-contact.

M&S

The Extra Cream Custard Creams are a distinct 165g product, rather than a figure to apply to every M&S biscuit.

  • M&S describes this variety as extra cream.
  • M&S lists 40.2g sugars and 13.5g saturates per 100g for the checked pack.

McVitie's

The Tasties Custard Creams 300g Joybuy UK listing supplies figures for this specific product.

  • The listing gives 30.6g sugars per 100g.
  • It identifies milk and wheat, notes possible sesame and marked the product as no longer available.

Hill Biscuits

Hill Biscuits lists custard creams in a 150g pack and a catering case format.

  • The manufacturer lists 28g sugars per 100g for the checked product.
  • Its storage advice calls for a cool, dry place and an airtight container after opening; the figure is not a reduced-sugars claim.

Joybuy product options

This gluten-free custard-cream option is for a separately managed choice at the buffet. Check its purchased pack for sugar and ingredient information, and agree serving arrangements with the guest and caterer.

Schär Gluten Free Custard Creams 125g pack

Schär Gluten Free Custard Creams 125g

A gluten-free custard-cream option for a separately identified buffet choice. The listed pack weighs 125g; check its nutrition and ingredient information when planning portions and serving.

View on Joybuy

Questions about serving custard creams

Does a lower sugar figure mean a biscuit is 'reduced sugars'?

No. A lower listed figure than another pack is useful for comparing those products, but it does not by itself substantiate a reduced-sugars claim. Compare the exact sugars-per-100g figures and check what the purchased packaging actually says.

How should I store and identify biscuits at the buffet?

Follow the purchased packs' storage instructions and keep their identifying information available. Tesco and Hill Biscuits advise cool, dry storage and an airtight container after opening; avoid mixing varieties whose ingredients or precautionary statements differ.

What allergen information is needed for loose biscuits served by a caterer?

For food supplied by a food business in England, Northern Ireland or Wales, Food Standards Agency guidance says allergen information must be provided for non-prepacked as well as prepacked food. Its advice to provide written information supported by a conversation is best practice; discuss how the caterer will give guests accurate information. Check Scotland-specific arrangements with the caterer rather than assuming this guidance has the same territorial scope.

Is a gluten-free custard cream also low in sugar?

Not necessarily. Asda lists 23g sugars per 100g for its Schär Gluten-Free Custard Creams 125g product, while the NHS guide for a low-sugar solid food is 5g per 100g or less. Check the exact pack you buy and plan how the gluten-free option will be identified and served separately.