What matters when choosing
Decide whether nutrition, richer ingredients or unopened cupboard storage will drive your choice, then check the label of the product and portion you intend to use.
| Concern |
What to check |
Who this matters to |
| Nutrition and portion |
Compare energy, sugars, fat and saturates per 100g, then check the amount you will actually serve. |
If I want custard after lunch but am watching what goes into that portion, a smaller serving figure alone will not settle the choice. About 40% of consumers put nutrition and portion size first. |
| Luxury ingredients |
Check for cream, egg yolk and vanilla in the ingredients, alongside saturates per 100g and chilled-storage instructions. |
If the appeal is a cream-and-egg custard, I may accept a chilled product rather than insist on a tin. Richer ingredients are the main priority for about 30% of consumers. |
| Cupboard convenience |
Read the unopened storage instructions and the directions for keeping any custard left after opening. |
When I am stocking up for lunches later in the week, being able to keep an unopened can in the cupboard matters more than a chilled ingredient profile. About 30% of consumers make ready-to-serve cupboard storage their primary concern. |
Joybuy custard selections
These Ambrosia Light products relate to the lighter, ready-to-serve custard choice. Check the 1kg product's packaging if you specifically need a tin.
Image unavailable
Ambrosia Low Fat Custard 400g
A ready-to-serve 400g can for shoppers comparing a lighter custard with standard Ambrosia Devon Custard. Ambrosia states that its Light 400g custard has 30% less sugar and fat than the standard product. It contains milk; check the current pack for allergens and storage directions.
View on Joybuy
Image unavailable
Ambrosia Light Devon Custard 1kg
A 1kg ready-to-serve option if you want to portion custard for more than one serving. Check its own nutrition and allergen label when comparing it with the 400g can, and confirm the packaging format before ordering if a tin is essential.
View on Joybuy
Custard questions
Does a luxury custard make a lunch dessert lighter?
No: a luxury range name does not describe its nutrition. Tesco Finest, Sainsbury's Taste the Difference and M&S Collection chilled custards list 7.5g, 7.7g and 8.2g saturates per 100g respectively. Compare their labels and the portion you intend to eat.
Which nutrition figures should I compare?
Compare energy, fat, saturates, sugars and salt per 100g first, then look at the labelled serving and your intended portion. The NHS advises using food labels for comparison; the stated serving need not match what you put in a bowl.
Can I keep tinned custard in the cupboard?
Ambrosia says its unopened standard and Light 400g cans should be stored in a cool, dry place. After opening either can, remove the remaining custard, refrigerate it and consume it within three days.
Which allergens should I check?
The Ambrosia canned products contain milk ingredients; the chilled Tesco, Sainsbury's and M&S custards discussed here contain milk and egg ingredients. Tesco Finest says it may contain peanuts and nuts, while M&S says its Collection product is not suitable for people with nut or peanut allergy. Always check the current pack.
Can ready-to-serve custard be heated?
The Ambrosia cans and the Tesco Finest and Sainsbury's chilled products discussed here provide heating directions. Follow the instructions for the exact product and pack size, including the stated container, stirring and boiling precautions.