Who is choosing custard?

Fat-first tin buyers

If a ready-to-serve tin is essential, compare the declared fat per 100g rather than relying on the words low fat, light or reduced fat alone.

Small-group breakfast hosts

If custard is a sweet finish to a shared breakfast, choose a pack size you can serve and make a plan for anything left after opening.

Milk-ingredient checkers

If you are serving someone with a milk allergy, check the current ingredients and allergen statement. The Ambrosia and Tesco lower-fat tins discussed here contain milk.

What matters when choosing?

Decide whether the can format is essential, then compare the nutrition panels on the same per-100g basis and choose a quantity you can use.

Concern What to check Who this matters to
Fat per 100g Compare the declared fat figures on ready-to-serve tins; confirm the pack is a can if that matters to you. If fat is my deciding factor, I want to compare like-for-like figures rather than choose by the wording on the front. About 42% of consumers put the fat figure first.
Pack size and leftovers Check the pack mass and the instructions for storing opened custard. When I am serving a small group, I want enough custard without opening far more than we can use. For about 33% of consumers, pack size and leftover handling are the primary concern.
Milk ingredients Read the current on-pack ingredients and allergen statement before serving. If a guest needs to avoid milk, the custard must be suitable for them regardless of its fat figure. Milk ingredients come first for about 25% of consumers.

Mistakes to avoid

  • Treating reduced fat and low fat as the same specification

    Those words alone do not tell you which custard has the lower declared fat figure.

    Compare fat per 100g on the packs, and check that both options are ready-to-serve tins if you need a can.

  • Assuming less fat also means less sugar

    Ambrosia and Tesco each declare 7.4g sugars per 100g for their respective lower-fat 400g tins, although their fat figures differ.

    Read fat, sugars and energy separately on the same per-100g basis.

  • Overlooking milk when serving guests

    The Ambrosia and Tesco lower-fat tins discussed here contain milk ingredients; their fat content does not change their allergen suitability.

    Check the current pack label, particularly when serving someone with a milk allergy.

  • Opening a large pack without a leftover plan

    A 1kg carton may leave more to use after a small gathering than a 400g tin. The checked products call for refrigeration and use within three days after opening.

    Match the quantity to those being served and follow the pack's storage and heating instructions.

    Custard left beyond its stated storage window may have to be discarded.

Brands to consider for this choice

Ambrosia

Ambrosia lists a ready-to-serve Low Fat Custard 400g can and a larger Light Devon Custard carton.

  • Ambrosia declares 2.0g fat and 7.4g sugars per 100g for the 400g can, which can be served hot or cold.
  • The can contains milk. After opening, remove any remaining custard from the can, refrigerate it and use it within three days.

Tesco

Tesco lists reduced-fat ready-to-serve custard in a 400g can and a 1kg carton.

  • Tesco declares 1.7g fat and 7.4g sugars per 100g for its 400g can.
  • The 400g product was marked out of stock on Tesco's product page when checked. The 1kg option is a carton rather than a tin, and both products contain milk.

Bird's

Tesco Groceries lists Bird's Original Custard Powder as a make-it-yourself alternative.

  • Powder is an option if you are willing to prepare custard yourself.
  • The listed powder does not meet a requirement for ready-to-serve custard in a tin.

Joybuy custard selections

These Ambrosia products offer 400g tins for a shared serving and a 1kg ready-to-serve carton to consider for a larger group. Check the individual nutrition panel if fat per 100g is your deciding factor.

Ambrosia Low Fat Custard 400g

Ambrosia Low Fat Custard 400g

Consider this ready-to-serve can if you want a 400g tin for a shared sweet serving after breakfast.

Ambrosia declares 2.0g fat and 7.4g sugars per 100g. It contains milk; after opening, transfer any remaining custard from the can, refrigerate it and use it within three days.

View on Joybuy
Ambrosia Light Devon Custard 1kg

Ambrosia Light Devon Custard 1kg

Consider the larger pack when serving more people and a tin is not essential.

This 1kg option is a carton, not a can. Ambrosia declares 2.0g fat per 100g; the custard contains milk and needs refrigeration after opening.

View on Joybuy
Ambrosia Devon Custard 400g

Ambrosia Devon Custard 400g

This is another 400g ready-to-serve can to consider if the tin format is important.

Compare its current fat-per-100g figure with the Low Fat variant rather than assuming the two have the same nutrition values. It contains milk; follow the pack instructions for opened custard.

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Ambrosia Strawberry Flavour Devon Custard 400g

Ambrosia Strawberry Flavour Devon Custard 400g

Consider this 400g tin if strawberry-flavoured custard suits what you plan to serve.

It is a distinct flavour variant, so check its own nutrition panel rather than using figures from the other Ambrosia tins. It contains milk; follow the pack instructions after opening.

View on Joybuy

Questions about choosing and serving

How should I compare low-fat and reduced-fat custard tins?

Compare the fat figures per 100g on the current packs. Ambrosia declares 2.0g per 100g for its Low Fat 400g can, while Tesco declares 1.7g per 100g for its Reduced Fat 400g can; check that your chosen tin is available.

Does lower-fat custard automatically contain less sugar?

No. Ambrosia Low Fat Custard 400g and Tesco Reduced Fat Custard 400g each declare 7.4g sugars per 100g, despite their different fat figures. Compare sugars separately if that is important to your choice.

Can I serve these lower-fat tins to someone with a milk allergy?

The Ambrosia and Tesco lower-fat tins discussed here contain milk ingredients, so they are not suitable for someone with a milk allergy. Check the current on-pack allergen statement before serving any custard to a guest.

What should I do with custard left in an opened tin?

For the checked tins, remove unused custard from the can, refrigerate it and consume it within three days. Follow the pack's heating instructions and transfer custard to a suitable container before microwaving it.