Who are you serving?

The recipient’s taste matters more than choosing the highest cocoa percentage on the wrapper.

Hosts serving mixed preferences

If you are putting out one bar to share, a plain 70% option avoids committing everyone to a filling or a very intense cocoa profile. It will still taste distinctly of dark chocolate, so it is worth considering what your guests usually enjoy.

People who enjoy intense dark chocolate

An 85–100% bar makes more sense when the recipient already chooses pronounced cocoa flavours. M&S describes its 85% bar as intense, while Montezuma’s Absolute Black is made with 100% cocoa and no added sugar.

Buyers checking dietary requirements

Check the exact bar’s ingredients and allergen statement before buying it for someone else. A vegan recipe or a high cocoa percentage does not, by itself, establish whether a product is suitable for a person with an allergy.

What should you check?

Decide on the cocoa profile and whether you want a plain or filled bar, then check the pack against any dietary requirements.

Priority What to check Your needs
Cocoa intensity Compare the stated cocoa percentage and the maker’s flavour description. Divine describes its 70% bar as bold with subtle sweetness; M&S describes its 85% bar as intense. I’m serving people whose preference for very dark chocolate is unknown, so I would start with a plain 70% bar. For a known high-cocoa enthusiast, I would consider 85% or more.
Plain or filled Read the ingredients as well as the front of the pack. Hotel Chocolat’s 70% Better Way Bar contains praline, crispy biscuit and cherry. Should the chocolate accompany the tea without added flavours, or is the bar itself meant to be a dessert-style treat?
Allergen information Check the current pack’s ingredients, highlighted allergens and any “may contain” wording. The Food Standards Agency explains that precautionary allergen labelling signals possible unintended presence of a regulated UK allergen. If a guest has an allergy, I need to check the exact bar rather than assume that “dark” or “vegan recipe” means it is suitable.

Choices to think twice about

  • Choosing the highest cocoa percentage by default

    An intense 85–100% bar may not suit guests who enjoy dark chocolate but do not usually choose very high-cocoa products.

    For uncertain preferences, consider a plain bar around 70%; save higher percentages for someone whose taste you know.

  • Using a vegan claim as an allergy check

    Lindt says its EXCELLENCE 70% bar is made to a vegan recipe but is not suitable for people with a milk allergy. Other dark bars can also carry precautionary allergen statements.

    Ask the recipient about their requirements and read the current pack’s full allergen information before serving it.

  • Picking a filling without knowing the recipient’s taste

    Praline, biscuit and cherry make Hotel Chocolat’s Better Way Bar a different proposition from plain dark chocolate.

    Choose additions deliberately; a plain bar leaves fewer flavour preferences to guess.

  • Relying on an older ingredient listing

    M&S cautions that product ingredients and allergen information can change.

    Use listings to shortlist bars, but read the current physical pack when dietary requirements matter.

Brand references for different tastes

These ranges illustrate the choices between plain, high-cocoa and filled bars; a brand reference is not a substitute for checking the particular product.

Divine

Divine’s 90g 70% bar is a plain option described by the maker as having deep cocoa flavour and subtle sweetness.

  • A stated 70% cocoa profile for a straightforward single bar.
  • Its vegan label does not remove the need to check the pack’s gluten, milk and nut warnings.

Lindt

Lindt EXCELLENCE includes a 100g plain bar with at least 70% cocoa solids.

  • A plain alternative when a filled or flavoured bar is not wanted.
  • Lindt says its vegan-recipe 70% bar is not suitable for people with a milk allergy.

Montezuma’s

Montezuma’s range includes a FitzRoy Organic 74% bar and Absolute Black, a 100% cocoa bar made without added sugar.

  • Distinct cocoa-percentage options for recipients with known dark-chocolate preferences.
  • The Absolute Black listing carries precautionary allergen warnings; check its current pack.

Hotel Chocolat

Alongside plain 70% chocolate, Hotel Chocolat offers a 70% Better Way Bar with praline, biscuit and cherry.

  • The filled bar offers a dessert-style choice when those additions suit the recipient.
  • Its filling makes the ingredients and allergen statement particularly important to check.

M&S

M&S Collection includes an 85% dark bar described as intense and a 100% cocoa bar.

  • High-cocoa options for someone who deliberately seeks that profile.
  • M&S warns that ingredients and allergen details can change, so read the current label.

Single bars on Joybuy

These are plain single bars to consider for afternoon tea: two in the 70–72% cocoa range and three at 85%. Choose between them according to the recipient’s taste, then check the current pack for allergen information.

Morrisons The Best Dominican Republic 72% Dark Chocolate 100g

Morrisons The Best Dominican Republic 72% Dark Chocolate 100g

A plain bar to consider when you want cocoa intensity close to the 70% starting point. The title identifies Dominican Republic cocoa, 72% cocoa content and a 100g bar. Check the current pack before serving it to anyone with an allergy.

View on Joybuy
Green & Black's Dark 70% Chocolate 90g

Green & Black’s Dark 70% Chocolate 90g

This plain 90g bar fits a tea table where the guests’ preference for very high cocoa content is unknown. Its title states 70% cocoa. Check the current pack’s milk and nut warnings if allergies are relevant.

View on Joybuy
Green & Black's Dark 85% Chocolate 90g

Green & Black’s Dark 85% Chocolate 90g

Consider this 90g bar for a guest who already enjoys pronounced cocoa intensity; the title states 85% cocoa. That makes it a more conditional choice for a mixed-preference tea table. Check the current pack’s milk and nut warnings.

View on Joybuy
Morrisons The Best Ecuador 85% Dark Chocolate 100g

Morrisons The Best Ecuador 85% Dark Chocolate 100g

This 100g, 85% cocoa bar is an option when the recipient is known to prefer high-cocoa chocolate. The title identifies Ecuadorian cocoa. Check the current pack for allergen warnings before serving.

View on Joybuy
Lindt EXCELLENCE 85% Cocoa Dark Chocolate 100g

Lindt EXCELLENCE 85% Cocoa Dark Chocolate 100g

A 100g bar stating 85% cocoa for someone who actively prefers high-cocoa dark chocolate. Check the current pack rather than relying on a particular taste description, and read its allergen information before serving it to anyone with an allergy.

View on Joybuy

Questions about choosing and serving

What cocoa percentage should I start with for afternoon tea?

For guests whose dark-chocolate preferences are unknown, consider a plain 70% bar before an 85–100% one. Divine describes its 70% bar as bold with subtle sweetness, whereas M&S describes its 85% bar as intense. Taste is personal, so use what you know about the guests.

Is a plain or filled dark-chocolate bar more suitable?

Choose plain chocolate when you do not know whether guests will enjoy added flavours. A filled bar can work when you want the chocolate to be a dessert-style treat and know the additions will appeal: Hotel Chocolat’s 70% Better Way Bar contains praline, biscuit and cherry.

Does a vegan dark-chocolate bar suit someone with a milk allergy?

Not necessarily. Lindt states that its EXCELLENCE 70% bar is made to a vegan recipe but is not suitable for people with a milk allergy. Check the current label of the exact bar, including precautionary statements.

What allergen details should I check before serving a bar?

Read the current pack’s ingredients, highlighted allergens and any “may contain” statement. The Food Standards Agency explains that precautionary allergen labelling indicates that a regulated UK allergen could be unintentionally present; cocoa percentage alone cannot establish allergy suitability.

Can I rely on an online ingredient listing?

Use it to narrow your choices, then check the physical pack before serving, particularly if a guest has dietary requirements. M&S warns that ingredients and allergen information can change.