Who is the chocolate for?

The recipient’s known tastes and dietary requirements are more useful starting points than choosing the highest cocoa percentage on the shelf.

Someone whose taste for bitterness is uncertain

Consider a 70% bar or truffles if you know they enjoy dark chocolate but not whether they like very intense cocoa. Divine describes its 70% bar as combining bold cocoa flavour with subtle sweetness; that description is a guide to this bar, not a promise that every 70% chocolate tastes alike.

An established high-cocoa fan

An 85% bar, or a 100% cocoa product, makes more sense when the recipient already chooses chocolates at those strengths. M&S describes its 85% bar as intense, while Montezuma’s lists a 100% cocoa option. Check the individual product’s flavour description as well as its percentage.

Someone with dietary or allergy requirements

Choose the exact product only after checking its current pack for ingredients, allergens and precautionary statements. A vegan recipe does not establish suitability for a milk allergy: Lindt says its Excellence Dark 70% bar is made to a vegan recipe but is not suitable for people with a milk allergy.

What should you check before choosing?

Start with the recipient’s cocoa preference, then choose a bar or filled gift format. Check the exact product label before relying on a dietary or sourcing claim.

Priority What to check Your needs
Cocoa strength Compare the stated cocoa percentage and the product’s flavour description. Divine describes its 70% bar as bold with subtle sweetness; M&S describes its 85% bar as intense. Treat 100% cocoa as a distinct taste choice rather than an automatic upgrade. I know they like dark chocolate, but I am not sure they would enjoy an 85% or 100% cocoa bar. A 70% option gives me a starting point without assuming that a higher percentage will be more welcome.
Gift format Decide between a plain bar, filled truffles and a presentation box. Read cocoa wording carefully: Lindt states that the 70% figure for its LINDOR Dark truffles applies to the dark chocolate shell. A single bar suits the flavour-led gift I have in mind. If I want an assortment or a box to hand over, I will check the fillings rather than judging it by the dark outer chocolate.
Allergens Read the current pack’s ingredients, allergen information and precautionary statements for the exact product. Check fillings separately from shells and do not use a vegan claim as a substitute for allergy information. The recipient has an allergy or intolerance, so I need product-specific information before choosing. Lindt’s Dark 70% truffles, for example, list milk ingredients, lactose, soya and barley malt extract.
Stated credentials Look for the particular claim that matters to you, such as Fairtrade ingredients or vegan suitability, on the chosen product. Check its allergen statement independently. I may want a gift with a stated sourcing or ingredient credential. Divine describes its 70% bar as made with Fairtrade ingredients, but that does not settle whether its precautionary allergen statement meets the recipient’s needs.
Ordering Check the live listing for stock, the delivery destination and the relevant order cut-off. Confirm the current pack information before placing a seasonal order. I need the chocolate to arrive in time for Valentine’s Day, so the delivery date matters as much as the bar or box I choose.

Common buying mistakes

  • Assuming more cocoa always makes a better gift

    Moving from a balanced 70% option to an intense 85% bar or a specialist 100% cocoa product changes the flavour choice. A recipient who enjoys one may not want the other.

    Use what you know about their usual chocolate choices. When that preference is unclear, consider a 70% product rather than selecting the highest percentage by default.

  • Taking “dark” or “vegan” to mean allergy-suitable

    Dark products can contain allergens, and a vegan recipe can carry an allergy warning. Lindt specifically says its vegan-recipe Excellence Dark 70% bar is not suitable for people with a milk allergy.

    Check the current pack’s ingredients and precautionary statements against the recipient’s requirements; do not decide from the front of the wrapper alone.

  • Reading a truffle’s cocoa percentage as a whole-product description

    For Lindt LINDOR Dark 70% truffles, the 70% cocoa statement describes the dark shell. The filled product also contains ingredients including milk, soya and barley malt extract.

    Read both the cocoa statement and the full ingredients list. If you want to assess a plain chocolate rather than a shell and centre, choose a bar and check its label.

  • Leaving seasonal delivery checks until after choosing

    A suitable chocolate format is of little use for the planned occasion if the available delivery date is too late. Stock, packaging and order cut-offs can also change.

    Before ordering, check the live product, destination and delivery date, then confirm that its current pack meets the recipient’s needs.

Dark-chocolate brand references

These ranges illustrate different cocoa strengths and gift formats; check the individual product rather than applying a brand-wide dietary or flavour claim.

Lindt

The Excellence Dark 70% 100 g bar and LINDOR Dark 70% 200 g truffles offer a plain-bar and a filled-gift format at the same stated cocoa level, although the truffles’ 70% figure applies to their shell.

  • Lindt describes the Excellence bar as a 70%-minimum cocoa product.
  • The Excellence bar is made to a vegan recipe but is not suitable for people with a milk allergy; the LINDOR truffles contain milk ingredients, soya and barley malt extract.

Divine

Divine’s 70% Dark Chocolate 90 g is a plain-bar reference for someone seeking a stated Fairtrade ingredient claim.

  • Divine describes the bar as bold in cocoa flavour with subtle sweetness and states that it uses Fairtrade ingredients.
  • Check its current precautionary statement for gluten, milk and nuts before choosing it for someone with an allergy.

Montezuma’s

The dark-chocolate range includes 74% bars, Absolute Black 100% Cocoa and flavoured options.

  • Its listed cocoa strengths and flavours offer distinct routes when you already know the recipient’s preferences.
  • Check each flavoured or inclusion-containing product’s ingredients and allergen information separately.

Hotel Chocolat

Its dark range includes batons, selectors and multi-piece boxes for buyers considering presentation as well as cocoa strength.

  • The range lists 70% and 85% batons alongside dark-chocolate gift-box formats.
  • Fillings and inclusions vary; do not assume a dark assortment is vegan, nut-free or alcohol-free without checking the exact selection.

M&S

Its Foodhall range includes an 85% Fairtrade bar and a 100% Peruvian-cocoa product for recipients whose high-cocoa preference is established.

  • Both product pages state their cocoa content, making the intended strength clear.
  • M&S marks both products unsuitable for people with milk, nut or peanut allergies and advises reading the pack because product information can change.

Green & Black’s

A previously listed Dark 70% 90 g bar illustrates the brand’s plain, high-cocoa format.

  • Check the current product listing and pack for the particular variant’s ingredients and allergens before buying.

Dark chocolate on Joybuy

These Joybuy options cover a 70% truffle box and plain 70% and 85% bars. Choose by the recipient’s taste and preferred gift format, then check the current pack and delivery details for the item you select.

Lindt LINDOR Dark 70% Cocoa 200 g truffles

Lindt LINDOR Dark 70% Cocoa 200g

A 200 g truffle box to consider when you want a filled-chocolate gift rather than a plain bar. The 70% cocoa statement applies to the dark shell, not the centre or the whole truffle.

The product contains milk ingredients, soya and barley malt extract. Check the current pack for the recipient’s dietary requirements, and confirm stock and delivery timing before ordering.

Joybuy
Lindt Excellence 85% Cocoa Dark 100 g bar

Lindt Excellence 85% Cocoa Dark 100g

This 100 g bar is an option when the recipient already chooses 85% cocoa chocolate. Its plain-bar format puts the choice on cocoa strength rather than a filled assortment.

For allergy requirements, check the current pack’s information on nuts, milk, soya and sesame. Confirm the available delivery date if it is for Valentine’s Day.

Joybuy
Green & Black’s Dark 70% 90 g chocolate bar

Green & Black’s Dark 70% 90g

A 90 g plain bar to consider when you want a 70% cocoa gift rather than filled chocolates, especially if the recipient’s preference for stronger cocoa is unclear.

Check the current pack’s precautionary information for almonds, hazelnuts and milk before choosing it for someone with an allergy. Confirm delivery timing for the occasion.

Joybuy
Green & Black’s Dark 85% 90 g chocolate bar

Green & Black’s Dark 85% 90g

This 90 g bar offers an 85% cocoa choice for a recipient known to enjoy more intense dark chocolate. It is a different flavour decision from the brand’s 70% bar, not simply a higher-number version of the same gift.

Check the current pack’s precautionary information for milk and nuts against the recipient’s requirements, as well as the available delivery date.

Joybuy
Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100 g bar

Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100g

A 100 g Ecuador dark-chocolate bar with a stated 85% cocoa content, to consider for someone who already likes high-cocoa bars.

The listed allergy information includes soya and precautionary statements for gluten, milk, nuts and peanuts. Check the current pack and the delivery date before gifting it.

Joybuy

Frequently asked questions

Should I choose 70%, 85% or 100% cocoa for a Valentine’s gift?

If you know the recipient likes dark chocolate but not very bitter flavours, consider a 70% product first. Divine describes its 70% bar as bold with subtle sweetness, whereas M&S describes its 85% bar as intense; reserve 85% or 100% cocoa for someone whose preference for those strengths is established.

Does vegan dark chocolate suit someone with a milk allergy?

Not necessarily. Lindt says its Excellence Dark 70% bar is made to a vegan recipe but is not suitable for people with a milk allergy because it is made in a facility that uses milk. M&S also marks its 85% and 100% products unsuitable for people with a milk allergy. Follow the current pack’s product-specific allergy information.

Can 70% dark-chocolate truffles contain milk?

Yes. Lindt states that the 70% cocoa figure for its LINDOR Dark 70% truffles applies to the dark chocolate shell, while the filled product’s ingredients include milk ingredients and lactose. Check the full ingredients list, not just the cocoa percentage.

What allergen information should I check on a chocolate gift?

Read the exact pack’s full ingredients, highlighted allergens and any precautionary statements, particularly when buying filled or flavoured chocolate. M&S advises reading the product label because ingredients and allergen information can change; an older online description should not replace the pack check.