What matters when choosing?
For an Easter pudding, decide first whether the recipe, the ready-to-serve cupboard format or label suitability matters most to you.
Luxury tinned custard
Choose when: You want a ready-to-serve ambient tin with a cream-and-vanilla recipe, such as Ambrosia Deluxe.
Bear in mind: The Ambrosia Deluxe can contains milk, and leftovers must be refrigerated and used within three days of opening.
Standard tinned custard
Choose when: A ready-to-serve tin is more important to you than a specifically luxury recipe.
Bear in mind: Check the particular product's ingredients if cream or vanilla is part of your decision.
Chilled premium custard
Choose when: You prefer a chilled recipe such as Waitrose No. 1 Madagascan Vanilla Fresh Custard, which lists cream, egg yolk and vanilla seeds.
Bear in mind: That Waitrose product must be kept below 5°C and used within one day of opening; it is not an ambient tin.
| Concern |
What to check |
Who this matters to |
| Recipe for the pudding |
Compare the ingredients, including cream and vanilla, and check whether the custard is ready to serve. |
When serving sponge or crumble at Easter, I want the custard's ingredients to suit the dessert. About 42% of consumers put the recipe first. |
| Storage and serving |
Check whether the pack is ambient or chilled, then read its serving and after-opening instructions. |
If fridge space is needed for the rest of the meal, I want custard I can keep in the cupboard until opening. Cupboard storage and serving convenience come first for about 33% of consumers. |
| Label suitability |
Read the current allergen and nutrition labels, date marking and storage directions for the exact product. |
For a gathering with different dietary needs, I need to know what is in each custard before serving it. About 25% of consumers make label suitability their primary concern. |
Joybuy tinned custard selection
For a ready-to-serve tin rather than a specifically Deluxe recipe, this Ambrosia Devon Custard can fits an Easter pudding shop. Check its ingredients if a cream-and-vanilla luxury recipe is essential to your choice.
Image unavailable
Ambrosia Devon Custard 400g
This ready-to-serve tin suits shoppers who want custard for an Easter pudding without choosing a specifically luxury recipe.
The 400g custard can be served hot or cold and stored in a cool, dry place before opening. It contains milk. Refrigerate any remainder after opening and consume within three days; transfer the custard out of the can before heating.
View on Joybuy
Easter custard questions
Can Ambrosia Deluxe tinned custard be served cold?
Yes. The Ambrosia Deluxe can can be served hot or cold. To warm it, empty it into a saucepan and heat gently while stirring, or transfer it to a microwaveable container before microwaving.
How should I store leftover Ambrosia Deluxe custard?
Transfer any remaining custard out of the opened can, refrigerate it and consume it within three days. Check the pack when buying another custard, as its instructions may differ.
Does Ambrosia Deluxe tinned custard contain milk?
Yes. The Ambrosia Deluxe can lists milk ingredients and identifies milk as an allergen. Check the current label of the exact pack before serving it to anyone who needs to avoid milk.
What is the difference between a best-before and a use-by date?
GOV.UK explains that use-by dates relate to food safety, while best-before dates relate to quality. Read the date and storage instructions on the custard you buy, including directions for after opening.
When might chilled custard suit an Easter pudding instead of a tin?
Consider it when its particular recipe matters more to you than cupboard storage. Waitrose No. 1 Madagascan Vanilla Fresh Custard lists cream, egg yolk and vanilla seeds, but must be kept below 5°C, used within one day of opening and not used after its use-by date.