Who is choosing?

The useful starting point is whether you are buying for one known preference, several tastes or someone whose ingredients need particular care.

Easter hosts buying for mixed tastes

For a shared table, egg hunt or selection of gifts, white and dark chocolate offer different flavour directions. Choose formats that suit the occasion, and check what each item contains.

High-cocoa dark-chocolate shoppers

If cocoa intensity matters for a treat or recipe, compare the percentage stated for the exact bar or egg. The word “dark” on its own does not tell you that percentage.

Ingredient-conscious gift buyers

When buying for someone with an allergy or dietary restriction, read the current pack’s ingredients and precautionary allergen statements. Neither a dark colour nor vegan-recipe wording settles whether a product is suitable for that person.

What should you check before buying?

Decide whose tastes and needs the chocolate must suit, then compare the exact products rather than relying on a white or dark category label.

White chocolate

Choose it for: A sweet, creamy Easter treat when that is the recipient’s preference or the recipe calls for white chocolate.

Bear in mind: It does not substitute for a specifically high-cocoa dark option; check fillings and allergens on the particular egg or gift.

High-cocoa dark chocolate

Choose it for: A cocoa-forward preference when the product states a cocoa percentage that suits the recipient or recipe.

Bear in mind: “Dark” does not specify one cocoa content or allergen profile, and a bar is a different gift format from an Easter egg.

A white-and-dark selection

Choose it for: A shared Easter table or gifts for people with different chocolate preferences.

Bear in mind: Check every component of an assortment; fillings and individual chocolates need not have the same ingredients or cocoa percentage.

Priority What to check Your needs
Flavour and cocoa Look for a stated cocoa percentage on a dark product. Check whether that figure describes the egg, its filling or separate chocolates in an assortment. I’m buying for someone who prefers a creamy white chocolate, or I want a clearly labelled, cocoa-forward dark option.
Nutrition panel Compare sugars per 100 g on the exact products under consideration; also check serving information if portions differ. A cocoa percentage does not replace the nutrition panel. If sugar content affects my choice, I want figures for the products I might actually buy, not an assumption about every white or dark chocolate.
Ingredients and allergens Read the current pack’s ingredient list and precautionary statements, including those for individual pieces in a selection. Do not treat “dark” or “vegan recipe” as an allergy-safety statement. When the recipient has an allergy or dietary restriction, I need to check the particular product before giving it to them.
Format and timing Choose between eggs, bunnies, truffles and bars for the intended use. Check the current seasonal range and stock status before relying on a particular Easter item. For an egg hunt I need an appropriate format; for a recipe or chocolate selection, a bar may also work. I need to know the chosen item is available when I order.

Which assumptions can cause problems?

  • Assuming all dark chocolate has the same cocoa content

    In a Lindt Easter assortment listed by Waitrose & Partners, different dark components are labelled 48% and 70% cocoa minimum. One gift format can therefore contain chocolates with different cocoa declarations.

    If you want a particular cocoa percentage, check which component it describes on the exact pack.

  • Reading “vegan recipe” as an allergy guarantee

    Lindt describes its Excellence 70% bar as made to a vegan recipe but says it is not suitable for people with a milk allergy. Lindt also advises customers to consult the product packaging for definitive ingredient information.

    For an allergy-sensitive gift, check the current pack’s ingredients and precautionary statements rather than relying on the chocolate type or a recipe description.

  • Assuming an Easter listing means an item is in stock

    Waitrose & Partners’ Easter category directs shoppers to return for Easter 2027, while its reviewed seasonal product listings are marked unavailable. A product page can remain visible outside its selling season.

    Check current stock and the season’s range before planning a basket around a specific egg or gift set.

  • Turning one nutrition comparison into a rule for every chocolate

    The Lindt white Easter egg listed by Waitrose & Partners states 56 g sugars per 100 g. That figure describes that product, not all white chocolate or its relationship to every dark product.

    Use the per-100-g nutrition panels of the products you are considering for a direct comparison.

Which brand ranges are relevant?

These range references can help narrow an Easter search, but the pack and current listing determine the details of any item you choose.

Lindt

Lindt’s UK Easter range describes white and dark eggs and bunnies, while its Excellence range offers dark bars with stated cocoa percentages.

  • Lindt labels its Excellence dark bar at 70% cocoa minimum; a Lindt dark Easter egg listed by Waitrose & Partners also states 70% minimum for the egg.
  • An assortment can contain pieces with different cocoa percentages. Check the exact pack for ingredients and allergen warnings.

M&S

M&S Food’s 2026 Easter editorial identifies a Collection Single Origin 85% Dark Chocolate Egg and an egg combining 64% dark and blond chocolate.

  • The named formats offer two distinct dark-chocolate choices to look for when the seasonal range returns.
  • The M&S Easter shop is closed; check the current range before planning around either egg.

Cadbury

Cadbury has UK Easter, white-chocolate and dark-chocolate range pages covering conventional gifting formats.

  • Its White Chocolate Buttons Easter Egg is an example of a white Easter format identified by Cadbury.
  • That egg’s page refers to the 2025 range. Check the current Easter selection rather than assuming the same item is available.

Waitrose

Waitrose & Partners’ listings can be used to compare the stated ingredients, nutrition and allergens of individual branded Easter chocolates.

  • Its reviewed Lindt listings show details for both a white egg and a dark egg assortment.
  • The reviewed items are marked unavailable, and the Easter category points shoppers towards Easter 2027. Check current listings and packs when shopping.

Galaxy

Galaxy’s UK range highlights milk-chocolate bars and sharing formats, an alternative direction if the recipient prefers milk chocolate.

  • Bars and sharing bags provide formats to consider alongside Easter-specific gifts.
  • For a white or high-cocoa dark Easter choice, check a specific product’s type and label rather than relying on the brand name.

Dark chocolate options on Joybuy

These Joybuy selections are dark chocolate bars and boxed truffles for the high-cocoa side of an Easter shop. They are not Easter eggs; check the current pack and availability if you need a particular gift format or cocoa declaration.

Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100g bar

Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100g

A dark chocolate bar to consider when an Easter recipe or selection calls for a labelled cocoa percentage rather than a seasonal egg. The title states 85% cocoa and the bar weighs 100g.

For an allergy-sensitive purchase, check the current pack for soya and precautionary statements covering milk, nuts, peanuts and cereals containing gluten.

View on Joybuy
Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g bar

Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g

A 100g dark bar presented for baking and desserts, with 72% cocoa stated in its title. Choose the bar format if it suits your Easter plans better than a filled egg.

Check the current pack for soya and precautionary statements concerning milk, nuts, peanuts and cereals containing gluten.

View on Joybuy
Lindt Excellence 85% Cocoa Dark 100g bar

Lindt Excellence 85% Cocoa Dark 100g

This 100g dark bar is an option for a chocolate selection where a stated 85% cocoa product is wanted. It is a bar, not an Easter egg.

For allergy-sensitive shopping, check the current pack: the product information lists nuts, milk, soya and sesame seeds without clarifying their status.

View on Joybuy
Green & Black's Dark Chocolate 85% 90g bar

Green & Black's Dark Chocolate 85% 90g

A 90g dark bar labelled 85%, suitable to consider when a bar fits your Easter selection or recipe. Check the pack if the precise cocoa declaration matters.

The product description gives precautionary warnings for almonds, hazelnuts, milk and nuts; read the current pack before an allergy-sensitive purchase.

View on Joybuy
Lindt Lindor Dark 70% Cocoa 200g boxed truffles

Lindt Lindor Dark 70% Cocoa 200g

These 200g boxed dark chocolate truffles offer a sharing or gift format rather than an Easter egg. The title states 70% cocoa, but check the current pack if you need to know precisely which chocolate that percentage describes.

The product information identifies barley, milk and soya and gives a precautionary nut warning; check the pack for the recipient’s needs.

View on Joybuy

Easter chocolate questions

Can white chocolate replace high-cocoa dark chocolate?

Not when the recipient or recipe specifically calls for a cocoa-forward dark chocolate. Choose white for a sweet, creamy style; for dark chocolate, check the cocoa percentage on the exact product rather than assuming its flavour from the word “dark”.

Does “dark” guarantee a high cocoa percentage?

No. A Lindt Easter assortment listed by Waitrose & Partners includes dark components labelled 48% and 70% cocoa minimum. Read the declaration for the particular egg or piece you intend to buy.

Is dark chocolate suitable for someone with a milk or nut allergy?

Do not assume so. Lindt says its Excellence 70% bar is made to a vegan recipe but is not suitable for people with a milk allergy, and advises checking product packaging for definitive ingredient information. Check the exact current pack and its precautionary statements before giving chocolate to someone with an allergy.

What should I read on a packaged Easter chocolate gift?

Read the current pack’s ingredients, allergen statements, cocoa declaration where relevant and nutrition panel. For an assortment, check the information for its different components rather than assuming every piece has the same recipe.

How can I plan around seasonal Easter stock?

Check the current range and stock status when choosing an item, then recheck before ordering. Waitrose & Partners’ Easter category points shoppers towards Easter 2027, while the reviewed seasonal Lindt listings are marked unavailable; a visible past-season page is not confirmation that an item can be bought now.