L’Oréal Elvive Purple Shampoo Review: Softer, Cool-Toned Colour

A purple shampoo earns its place when colour starts looking a little too warm between salon visits, and L'Oréal Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml is a sensible one to keep in the bathroom. The deep violet gel has a clean, salon-style scent and works into a soft lather without feeling harsh, aimed at blonde, highlighted, bleached or grey hair that is picking up yellow tones. The small trade-off: it needs a careful rinse, especially around hands and nails. Available in the United Kingdom.

Meet Your Anti-Brassiness Colour Care

Keep blonde, highlighted, grey or bleached hair looking fresh between salon visits with L'Oréal Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml. Designed to help neutralise unwanted yellow and orange tones, its purple pigment formula revives cool, luminous colour while gently cleansing the hair. Ideal for regular colour maintenance at home, it supports a brighter-looking finish without overcomplicating your routine. The handy 200ml size makes it easy to add to your weekly wash, helping preserve radiant colour and salon-inspired results for longer.

A Smart Refresh for Colour-Treated Hair

L'Oréal Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml is a great find if blonde, highlighted or grey hair is starting to look warm between salon visits. Its purple-toned formula helps neutralise unwanted yellow and brassy tones, while supporting a cleaner, brighter-looking colour result at home. The handy 200ml size makes it easy to add into your weekly routine, and it comes from a trusted high-street haircare name. For shoppers looking for affordable colour maintenance and salon-fresh vibrancy without extra fuss, it is a practical bathroom-shelf staple.

Even more great deals