What matters when choosing?
Choose the claim and flavour profile first, then check whether the pack and serving format work for your guests.
| Priority | What to check | Your needs |
| Fairtrade claim |
Look for the mark on the actual wrapper and read any wording naming a particular ingredient. The Fairtrade Foundation says its standard mark covers ingredients that can be Fairtrade certified. |
I want to know exactly what the Fairtrade claim covers, rather than rely on a general sourcing description. |
| Cocoa flavour |
Compare the stated cocoa percentages and product descriptions: Divine describes its plain 70% bar as subtly sweet; M&S describes its 75% bar with fruity and vanilla notes and its 85% bar as intense. Percentage alone does not establish Fairtrade status. |
For varied tastes, I would start with a plain 70–75% bar. If my guests already favour intense dark chocolate, I could offer an 85% option. |
| Allergens |
Read the current ingredients, allergen warnings and suitability statement for the exact bar. Do not use a vegan description in place of a milk-allergy check. |
Before serving someone with an allergy, I need to check the wrapper rather than assume dark chocolate is suitable. |
| Serving format |
Check the bar size and whether it can be divided conveniently. Divine lists a 90g plain bar and a 35g individually sized format; the latter avoids dividing one shared bar. |
I may want a few squares beside breakfast, or separate small bars when guests are taking food away. |
Which brands are relevant?
These brand examples illustrate different product claims and sourcing approaches; assess Fairtrade wording on the individual bar rather than by brand name alone.
Divine
Divine lists a plain 70% dark bar in 90g and individually sized 35g formats.
- Divine identifies Fairtrade cocoa mass, sugar, cocoa butter and vanilla in its plain 70% bar.
- Its 70% bar may contain gluten, milk and nuts; check the current pack for an allergy-sensitive guest.
M&S
M&S describes a 75% bar sourced from Fairtrade cocoa farms and an 85% Fairtrade dark bar.
- The stated cocoa percentages help distinguish the two flavour choices.
- M&S says these products are unsuitable for people with milk, nut or peanut allergy and cautions that product information can change.
Green & Black's
Cocoa Life, a Mondelēz International programme, describes Green & Black's commitment to sourcing ingredients available on Fairtrade terms accordingly.
- This sourcing description gives shoppers a specific claim to compare with the wording on a chosen bar.
- Check the current bar’s wrapper if you require a particular Fairtrade Mark or ingredient claim.
Montezuma's
Montezuma's lists its FitzRoy bar as 74% cocoa, organic and vegan.
- The stated cocoa percentage helps shoppers place this bar among other dark-chocolate flavours.
- Organic is not a Fairtrade claim. The FitzRoy information also warns of possible milk, nut and peanut traces.
Lindt
Lindt lists an Excellence 85% dark bar for shoppers considering a higher-cocoa flavour.
- Lindt states a minimum of 85% cocoa solids for that bar.
- Lindt says it is not suitable for people with a milk allergy. Check its wrapper for any Fairtrade-specific claim.
Hotel Chocolat
Hotel Chocolat describes direct farmer relationships and premiums for high-quality cacao as part of its sourcing approach.
- Its stated approach offers sourcing information for shoppers comparing different kinds of claims.
- That manufacturer description does not establish Fairtrade certification for a particular dark-chocolate product.
Joybuy dark chocolate options
These bars offer different ways to serve dark chocolate with breakfast: larger or smaller bars, a raspberry variation and a higher-cocoa option. If a particular Fairtrade claim matters to you, check the wording on the current wrapper.
No image available
Tony's Dark Chocolate 180g
The 180g bar can be divided into pieces for a shared breakfast table. Product information describes Fairtrade-standard trading for its cocoa mass, sugar and cocoa butter; check the wrapper for the precise mark and wording. It lists soya and warns of possible gluten-containing cereals, eggs, milk, nuts and peanuts.
View on Joybuy
No image available
Divine 70% Dark Chocolate with Raspberries 90g
This 90g bar offers a raspberry variation rather than plain dark chocolate. Check the wrapper for the Fairtrade claim. Product information contains conflicting vegan and milk wording, so do not assume vegan or milk-allergy suitability; it also warns of possible gluten and nuts.
View on Joybuy
No image available
Green & Black's 70% Dark Chocolate 90g
This plain 90g bar suits a table where guests can take a few squares. Product information describes Fairtrade cocoa, sugar and vanilla on a mass-balance basis; check the wrapper for its precise mark and wording. It warns of possible almonds, hazelnuts, milk and other nuts.
View on Joybuy
No image available
Green & Black's 85% Dark Chocolate 90g
Consider this 90g bar when guests already favour a more intense, bitter cocoa flavour. Product information describes Fairtrade cocoa, sugar and vanilla on a mass-balance basis; check the wrapper for the precise claim. It warns of possible almonds, hazelnuts and milk.
View on Joybuy
Questions about serving dark chocolate
What does the Fairtrade Mark on dark chocolate cover?
The Fairtrade Foundation says its standard mark means that ingredients which can be Fairtrade certified are certified. If the wrapper instead names a particular Fairtrade-sourced ingredient, read that wording before assuming the claim covers other ingredients.
Should I serve 70%, 75% or 85% dark chocolate at breakfast?
For guests with varied tastes, consider a plain 70–75% bar; choose 85% when they already enjoy a more intense cocoa flavour. Divine describes its plain 70% bar as subtly sweet, while M&S describes its 85% bar as intense. The cocoa percentage does not establish Fairtrade status.
Is vegan dark chocolate suitable for someone with a milk allergy?
Not necessarily. M&S says its vegan 75% and 85% bars are unsuitable for people with a milk allergy, and Divine says its plain 70% bar may contain milk. Check the current wrapper of the exact bar before serving it.
Which allergen information should I check before serving?
Read the chosen bar’s current ingredient list, allergen warnings and suitability statements, including any warnings about possible cross-contact. The Food Standards Agency advises food businesses to provide allergen information; for a packaged bar at home, its wrapper is the practical place to check the product being served.
How should I store the chocolate before breakfast?
Follow the storage directions on the chosen wrapper. M&S directs shoppers to keep its 75% and 85% bars in a cool, dry place away from sunlight; another bar’s instructions may differ.