Who is each option for?

The useful distinction is whether you are putting out biscuits, looking for a chocolate-coated biscuit or choosing for someone with specific dietary requirements.

Hosts serving informal festival food

A pack of ordinary custard creams can work alongside tea or on a casual buffet. Check the pack size against the number of people you expect to serve; a biscuit pack does not provide the presentation of a chocolate gift.

Shoppers looking for a chocolate biscuit

Tesco Groceries describes its milk-chocolate-coated custard creams as vanilla sandwich biscuits coated in chocolate. They suit a preference for that biscuit format, not a request for an assorted box of chocolates.

People choosing for milk- or gluten-free requirements

Standard custard creams in the cited retailer listings contain wheat and/or milk. Sainsbury's describes its separate Free From Custard Creams 125g as milk-free and gluten-free; check the label of the precise pack you intend to serve.

What should you check before buying?

Decide on the food format first, then check the exact pack for dietary suitability and the quantity needed for your gathering.

Priority What to check Your needs
Biscuit or gift Check whether the item is a pack of sandwich biscuits or chocolates intended as a gift. Ordinary custard creams are not boxed chocolates. If I am putting biscuits on a buffet, a pack makes sense. If I need to hand someone chocolates as a present, I should choose that format instead.
Chocolate coating Distinguish a chocolate-coated custard cream from an assortment of chocolates. Tesco Groceries describes its 162g coated product as a milk-chocolate-coated sandwich biscuit. I would choose a coated custard cream for a chocolate-biscuit preference, not as a substitute for a chocolate assortment.
Ingredients and allergens Read the current ingredient and allergen information for the exact product. The standard Tesco, Sainsbury's, M&S and McVitie's examples list wheat and/or milk; Sainsbury's labels its separate 125g Free From product milk-free and gluten-free. When serving someone who avoids particular ingredients, I need a pack whose current label matches their requirements, rather than relying on the words “custard creams”.
Pack quantity Compare pack weights and, where stated, the number of individual packs. Tesco Groceries lists its 750g plain custard creams as five 150g packs; Bestway Wholesale lists a 300g McVitie's pack. Check current availability before planning around either. For a gathering, I need to work out how many packs to buy and whether the chosen format can be obtained in time.

Buying mistakes to avoid

  • Expecting a biscuit pack to look like a chocolate gift

    Plain custard creams are sandwich biscuits. Even Tesco's chocolate-coated version remains a biscuit, so neither format is an assorted chocolate box.

    Decide how the food will be given or served before choosing: use a biscuit pack for informal sharing, or shop for chocolates if a chocolate gift is the requirement.

  • Assuming every custard cream has the same ingredients

    The standard products described by Tesco Groceries, Sainsbury's, M&S and Bestway Wholesale list wheat and/or milk. A free-from description applies to the specific product carrying it, not to the category.

    Check the current ingredient list and allergen statement on the exact pack before serving it to someone with dietary requirements.

  • Planning the gathering from a product listing alone

    A listing can retain pack details when the item is out of stock. Pack weight also needs translating into the number of packs your gathering requires.

    Check availability and quantity before settling on the menu, and identify an acceptable alternative if your chosen item cannot be obtained.

Relevant brand and retailer options

These examples show how custard-cream formats differ; a brand mentioned here is not necessarily represented in the Joybuy options below.

McVitie's

Bestway Wholesale lists McVitie's custard creams as a 300g pack of sandwich biscuits with vanilla-flavour cream filling.

  • The listed product is described as suitable for vegetarians.
  • It contains milk and wheat, may contain sesame and is not a chocolate gift box.

Crawford's

Retailer Sadda lists Crawford's custard creams in 150g and 300g sizes.

  • The two listed weights offer different quantities of the same biscuit format.
  • Check the current pack for ingredients and allergens before making a dietary comparison.

Tesco

Tesco Groceries lists a 750g plain custard-cream pack and a separate 162g milk-chocolate-coated version.

  • The plain pack is listed as five 150g packs; the coated version offers a distinct chocolate-biscuit format.
  • The coated biscuits list milk, wheat and soya and are not an assorted chocolate gift.

Sainsbury's

Sainsbury's lists standard 200g custard creams and a distinct 125g Free From product.

  • Sainsbury's labels the specific Free From product milk-free, gluten-free, vegan and suitable for coeliacs.
  • The standard product lists wheat and milk; check which pack you have and read its current label.

M&S

M&S describes its 165g Extra Cream Custard Creams as biscuits made with more vanilla cream and custard powder.

  • Its stated filling distinguishes this biscuit from a standard custard cream.
  • The listed product contains wheat, milk and soya; it remains a biscuit pack rather than a chocolate assortment.

Joybuy product options

These options cover a gluten-free custard-cream biscuit and two Lindt chocolate Cornets for occasions where chocolates, rather than biscuits, are wanted. Check the exact packaging and ingredients against the way you plan to serve or give them.

Schar Gluten Free Custard Creams 125g pack

Schar Gluten Free Custard Creams 125g

A biscuit option when gluten-free labelling matters and a custard cream, rather than a chocolate gift, is wanted. The pack is 125g; check its current label separately if milk avoidance or another dietary requirement also matters.

View on Joybuy
Lindt Lindor Assorted Cornet 200g

Lindt Lindor Assorted Cornet 200g

An assorted chocolate option if the occasion calls for chocolates instead of custard-cream biscuits. The Cornet is 200g; check its presentation and ingredient label against the recipient's needs.

View on Joybuy
Lindt Lindor Cornet Strawberries & Cream 200g

Lindt Lindor Cornet Strawberries & Cream 200g

A Strawberries & Cream chocolate option for someone choosing chocolates rather than a biscuit pack. The Cornet is 200g; confirm the current packaging and ingredient label before giving it.

View on Joybuy

Frequently asked questions

Are custard creams the same as a box of chocolates?

No. Ordinary custard creams are cream-filled sandwich biscuits, and Tesco Groceries describes its chocolate-coated version as a coated sandwich biscuit. If the occasion specifically calls for a chocolate gift, choose a chocolate product in the presentation you need.

Which allergens should I check in ordinary custard creams?

Check the exact pack for wheat, milk and any other declared allergens. The standard Tesco, Sainsbury's, M&S and McVitie's examples list wheat and/or milk, while Tesco's chocolate-coated version also lists soya. Ingredients can differ between products, so read the current label before serving.

Is there a milk- and gluten-free custard cream?

Sainsbury's labels its specific Free From Custard Creams 125g product milk-free and gluten-free, as well as vegan and suitable for coeliacs. Those descriptions do not apply to every custard cream or to a different brand's gluten-free product; check the precise pack against the recipient's requirements.

Can I buy custard creams ahead of a festival gathering?

You can plan ahead using the pack quantity and storage instructions on your chosen product. Check availability before relying on a particular listing, and follow the pack's guidance for storage before and after opening.