Who is each option for?

Festival-goers with a strict sugar-free requirement

Check the total sugars figure per 100 g, not just “keto” or “no added sugar” on the front of a pack. If a fudge does not meet the 0.5 g-per-100-g criterion, consider a different confectionery format.

Fudge fans who accept some sugars

A no-added-sugar fudge keeps the fudge format without necessarily being sugar-free. Compare its sugars and other nutrition values, ingredients and storage instructions before deciding what to take.

Festival hosts serving guests with different requirements

Keep the current packaging available so guests can check ingredients, allergens and date marking. A sugar-focused claim does not tell you whether a sweet is suitable for someone avoiding milk or soya.

What matters before you buy?

Decide whether the sugar-free criterion is essential or whether you would rather have fudge with some sugars. Then check whether the product can be stored and served as planned at the festival.

PriorityWhat to checkYour needs
Sugar-free claim Read “of which sugars” per 100 g. The Annex to Regulation (EC) No 1924/2006 gives no more than 0.5 g per 100 g as the sugar-free criterion; “no added sugar” and “keto” are not substitutes for that figure. I need a sweet that meets the sugar-free criterion, even if that means choosing toffee or another format instead of fudge.
Fudge and nutrition No Guilt Bakes lists 1.9 g sugars per 100 g for Chocolate fudge and 2 g for Caramel. Compare the rest of the nutrition panel and the portion you intend to serve separately from the sugars figure. I would rather have fudge and am comfortable choosing a no-added-sugar product that still contains some sugars.
Sweeteners and polyols Check the sweetener ingredients, polyols and any pack warning. No Guilt Bakes lists 32 g polyols per 100 g for its Chocolate and Caramel fudge; ASDA’s Werther’s toffee listing warns that excessive consumption may produce laxative effects. Before taking a share bag, I want to know what sweeteners it contains and whether the pack carries a warning relevant to how it will be served.
Allergens and storage Check the current ingredients and allergen declaration, date marking and storage instructions. The listed No Guilt Bakes fudge contains milk and calls for cool, dark storage and refrigeration after opening; ASDA lists milk and soya for the Werther’s toffees. I need guests to be able to check the pack, and I need a way to store the sweet as its instructions require.

Common label and festival mistakes

  • Treating “no added sugar” as “sugar-free”

    No Guilt Bakes lists 1.9 g sugars per 100 g for Chocolate fudge and 2 g for Caramel. Both exceed the 0.5 g-per-100-g sugar-free criterion stated in the Annex to Regulation (EC) No 1924/2006.

    Use the current pack’s “of which sugars” figure per 100 g when a strict sugar-free choice is needed.

  • Judging the whole nutrition panel by its sugars line

    A lower sugars figure does not describe a fudge’s energy, saturated fat or total carbohydrate. Those are separate entries to consider for the portion you plan to serve.

    Compare the relevant nutrition values and portion size rather than using a sugar-focused claim as shorthand for the entire product.

  • Overlooking polyols in a share pack

    Diabetes UK notes that polyols contain carbohydrate and calories. ASDA’s Werther’s Sugar Free Creamy Toffees listing also warns that excessive consumption may produce laxative effects.

    Read the sweetener ingredients, polyol information and any pack warning before deciding how to serve the sweets.

  • Discarding the label or overlooking storage instructions

    The listed No Guilt Bakes fudge contains milk and calls for cool, dark storage and refrigeration after opening; the listed Werther’s toffees contain milk and soya.

    Keep the packaging available for ingredient and allergen checks, and choose a product whose storage instructions you can follow.

Brand and retailer references

No Guilt Bakes

The manufacturer lists no-added-sugar fudge in several flavours, including Chocolate and Caramel.

  • Its product information gives sugars and polyols per 100 g for Chocolate and Caramel.
  • At 1.9 g and 2 g sugars per 100 g respectively, those flavours exceed the sugar-free criterion. The listed fudge contains milk and has cool-storage instructions.

Werther’s Original

Its Sugar Free Creamy Toffees offer a different confectionery format when fudge is not essential.

  • ASDA lists less than 0.5 g sugars per 100 g for the toffees.
  • They are toffee, not fudge. ASDA lists milk and soya and an excessive-consumption laxative-effect warning.

M&S

The Marks & Spencer food catalogue shows separate Sugar Free and No Added Sugar filters and lists an M&S Collection Clotted Cream Fudge.

  • The separate filters help distinguish two different label descriptions while browsing.
  • A catalogue filter does not establish the listed fudge’s sugars content; check that product’s own nutrition panel.

A Joybuy dessert alternative

This strawberry jelly mix is a prepared dessert alternative, not fudge or a ready-to-eat festival sweet. Consider it only if boiling water and time for the jelly to set fit your plans.

Hartley's Strawberry Sugar Free Jelly 23g pack

Hartley’s Strawberry Sugar Free Jelly 23g

For a dessert prepared ahead of a festival, this strawberry jelly offers a different format from fudge.

It needs boiling water and time to set. It contains pork gelatine and a source of phenylalanine; check the current pack’s full ingredients and allergen information for the people you are serving.

View on Joybuy

Festival sweets: common questions

Is no-added-sugar fudge the same as sugar-free fudge?

No. The sugar-free criterion in the Annex to Regulation (EC) No 1924/2006 is no more than 0.5 g sugars per 100 g, or per 100 ml for liquids. No Guilt Bakes lists 1.9 g per 100 g for its Chocolate fudge and 2 g for Caramel, so neither meets that criterion.

What if I need a strictly sugar-free festival sweet?

Check the current product’s sugars figure per 100 g against the 0.5 g sugar-free criterion. ASDA lists Werther’s Sugar Free Creamy Toffees at less than 0.5 g per 100 g, but they are toffee rather than fudge; also check their milk and soya declaration.

Does “sugar-free” mean carbohydrate-free?

No. Diabetes UK explains that polyols contain carbohydrate and calories. Read the full nutrition panel and sweetener ingredients rather than relying on the sugars line alone.

What should I check before taking fudge to a festival?

Check the current pack’s ingredients, allergens, date marking, nutrition and storage instructions. No Guilt Bakes advises keeping its listed fudge in a cool, dark place and refrigerating it after opening, so plan how you would follow those instructions.

Should I keep the packaging when serving sweets to guests?

Yes. Keep the original pack or a clear copy of its current label available so guests can check ingredients and allergens. The Department for Environment, Food & Rural Affairs and Food Standards Agency’s food-labelling guidance identifies these among the information required on pre-packed food.