What should you check before buying?
Start with the exact sugar claim, then compare caffeine for the can size you intend to drink. The type of drink and any pack warnings matter too, particularly when buying for a group.
| Priority |
What to check |
Your needs |
| Sugar claim |
Read the wording and ingredients on the exact UK flavour and pack. Check whether it says “no added sugar”, rather than relying on a zero-sugar name or shop category. |
I want to avoid added sugar, so I need the individual pack to meet that requirement—not just a similarly named product in the same range. |
| Caffeine per can |
Check whether caffeine is stated per 100 ml or per can, and use the can size to work out the full amount. Monster Energy UK describes a 500 ml Monster Ultra with 150 mg caffeine; Sainsbury’s lists 32 mg per 100 ml for its 473 ml Red Bull Sugarfree, about 151 mg per can. Check the figure on the variant you buy. |
For a late match, I want to know how much caffeine the whole can adds alongside any tea, coffee or cola I have had. |
| Type of drink |
Decide whether you want an energy drink or a zero-sugar soft drink. Lucozade describes Zero as a zero-sugar soft-drink range and markets its separate Alert range as high-caffeine; check caffeine on the individual drink rather than assuming either range has one fixed amount. |
Refreshment is my priority, so I do not want to pick an energy drink simply because the match is long. |
| Pack warnings |
Read age, pregnancy and breastfeeding warnings on the exact can. If buying in England for someone under 16, check the sales rules in force at purchase time. |
When buying for a group, I need to choose drinks that take account of who will have them, not only which flavour they prefer. |
Brand and range references
Brand names cover different drinks and recipes. Use these examples to narrow what to inspect on a particular pack, rather than treating a whole range as having the same sugar or caffeine content.
Monster
Monster Energy UK describes a 500 ml Monster Ultra as a zero-sugar energy drink.
- For that manufacturer-described 500 ml Monster Ultra, Monster states 0 g sugar and 150 mg caffeine.
- Check the figures and claim on the exact Monster variant and pack; the manufacturer’s example does not establish them for every Monster drink.
Red Bull
Red Bull describes a sugar-free range that uses non-caloric sweeteners instead of sugar.
- Sainsbury’s lists less than 0.1 g sugars and 32 mg caffeine per 100 ml for a 473 ml Red Bull Sugarfree can.
- That caffeine figure is about 151 mg for the listed 473 ml can; check a different can size or Red Bull variant on its own label.
Lucozade
Lucozade describes Zero as a zero-sugar soft-drink range and its separate Alert range as high-caffeine.
- Lucozade Zero offers a soft-drink option for someone not specifically seeking an energy drink.
- Check the individual Zero product’s label if its caffeine content affects your choice; do not transfer Alert’s description to Zero.
Relentless
Relentless drinks need checking by variant when avoiding added sugar.
- The brand identifies Tesco and Sainsbury’s among retailers carrying Relentless products.
- Relentless lists sucrose in its Guava ingredients, so that variant does not fit a no-added-sugar requirement. Retailer listings do not establish the recipe of another variant.
Joybuy drinks for match viewing
These Joybuy options are energy-drink multipacks labelled Zero Sugar, Zero or Sugarfree. They offer different can sizes and pack quantities for match viewing; check each exact pack’s ingredients and caffeine label if “no added sugar” wording or a particular caffeine amount is essential.
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Monster Energy Ultra Zero Sugar 4 × 500 ml
Four 500 ml cans suit a purchase for several match viewings or viewers. The product is labelled Zero Sugar; check the exact can’s ingredients and caffeine amount, rather than applying figures from another Monster Ultra listing to this pack.
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Red Bull Zero Energy Drink 8 × 250 ml
This eight-pack has 250 ml cans if you prefer that size for a match. It is Red Bull Zero, not the Red Bull Sugarfree 473 ml product discussed above; check this pack’s own sugar claim, ingredients and caffeine per can.
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Red Bull Sugarfree Energy Drink 24 × 250 ml
The 24-pack contains 250 ml cans for repeat viewing occasions or a group. Use this can’s own label for a no-added-sugar requirement and for caffeine: the figures for a separately listed 473 ml Red Bull Sugarfree can are not this pack’s per-can figures.
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Monster Ultra White 12 × 500 ml
This 12-pack offers 500 ml cans where a larger format is wanted. Check the Ultra White can itself for its sugar claim, ingredients and full-can caffeine amount; figures for a differently specified Monster Ultra product should not be assumed to apply.
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Monster Original Green Zero Sugar 4 × 500 ml
These four 500 ml cans are labelled Original Green Zero Sugar, distinguishing them from the Ultra packs. Check the exact ingredients for a no-added-sugar requirement and read the caffeine amount on the can before choosing a full 500 ml serving.
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Frequently asked questions
Does “zero sugar” mean “no added sugar” on an energy-drink can?
Not necessarily: the phrases are different claims, so a zero-sugar product name alone does not establish the exact “no added sugar” wording you require. Check the claim and ingredients on the particular UK flavour and pack before buying.
Why compare caffeine per can rather than per 100 ml?
The full can is the amount you may drink during a match. Monster Energy UK describes a 500 ml Monster Ultra containing 150 mg caffeine; Sainsbury’s lists 32 mg per 100 ml for its 473 ml Red Bull Sugarfree, or about 151 mg for that listed can. Check your chosen variant’s label because pack sizes and formulations can differ.
What caffeine reference applies to healthy adults?
In its 2015 assessment, the European Food Safety Authority stated that single doses up to 200 mg and daily intakes up to 400 mg from all sources do not raise safety concerns for healthy adults in the general population, excluding pregnant women. Those figures do not establish whether a particular drink is suitable for someone with a relevant condition or medicine interaction; count caffeine from other drinks as well.
Are sales of high-caffeine drinks to under-16s being restricted?
For England, the Department of Health and Social Care and Department for Education announced in July 2026 a restriction from April 2027, subject to Parliamentary approval. The announced rule covers sales, including online sales, of drinks other than tea or coffee with more than 150 mg caffeine per litre. It does not establish the rules for Scotland, Wales or Northern Ireland, so check the applicable rule when purchasing.
Does a sugar-free label remove pregnancy or breastfeeding warnings?
No. Sainsbury’s listing for Red Bull Sugarfree 473 ml says it is not recommended for pregnant or breastfeeding women. Read the warning on the exact product; the European Food Safety Authority’s general healthy-adult caffeine reference also excludes pregnant women.