Who is this comparison for?

Shoppers reducing fat and calories

If you still want a frozen pizza, compare its nutrition per 100g and for the amount you expect to eat. A lower figure than another pizza does not, by itself, make the food low fat.

People with a prescribed fat limit

Oxford University Hospitals NHS Foundation Trust guidance for a minimal-fat diet of 20g or less per day advises avoiding foods with more than 3g fat per 100g. The pizzas discussed here exceed that level; an individual dietary plan needs its own assessment.

Shoppers choosing between pizza styles

The listed thin, deep-pan and stuffed-crust examples have different nutrition figures. Compare the specific flavour and serving size on its label rather than assuming the crust style determines its fat or calorie content.

What should you compare?

Start with figures per 100g to compare pizzas of different sizes, then check the nutrition for the portion you would eat.

Priority What to check Your needs
Total fat Compare total fat per 100g on the same basis. The NHS defines low fat as 3g or less per 100g; ASDA Groceries lists 6.9g for Goodfella's Stonebaked Thin Cheese & Ham and 9.0g for ASDA Three Cheese Deep Pan. I want to know whether a pizza is lower in fat than another one, or actually meets the low-fat definition. If I have a prescribed limit, the amount in my serving matters too.
Calories and portion Check kcal per 100g and for the labelled portion, then account for the amount you plan to eat. ASDA Groceries lists 366kcal per half Goodfella's Cheese & Ham pizza and 487kcal per half ASDA Three Cheese Deep Pan pizza. A per-100g figure helps me compare packs, but I also need to know what my actual serving adds up to.
Saturated fat Read saturates separately from total fat, per 100g and per serving. ASDA Groceries lists 6.8g saturates per 100g and 10g per half pizza for ASDA Four Cheese Stonebaked. If I am also watching saturated fat, a calorie comparison alone will not answer my question.
Salt Compare salt per 100g and for the portion you choose. Do not assume pizzas with similar fat figures also have similar salt figures. I want to consider salt alongside fat and calories, especially if I eat more than the portion shown on the pack.
Pack instructions Check the current pack for allergens, frozen-storage directions and cooking instructions. Follow the instructions for the particular pizza. I need to confirm that its ingredients and handling instructions work for my household before buying it.

Common buying mistakes

  • Calling the lowest-fat option a low-fat food

    ASDA Groceries lists 6.9g fat per 100g for Goodfella's Stonebaked Thin Cheese & Ham. That is below the other pizzas in this limited comparison, but above the NHS low-fat definition of 3g or less per 100g.

    Keep relative comparisons separate from label definitions. If you have a prescribed fat limit, check the intended portion against your individual dietary instructions.

  • Comparing per-100g calories but not the meal

    A per-100g figure makes different pizzas easier to compare, while the labelled serving may be smaller or larger than the amount you eat.

    Decide on your serving, then use the pack's portion information to check its calories, fat, saturates and salt.

  • Letting calories stand in for every nutrition measure

    ASDA Groceries lists 6.8g saturates per 100g for ASDA Four Cheese Stonebaked. Its calorie figure alone does not show that saturated-fat amount.

    Read total fat, saturates and salt as separate figures alongside calories when those measures affect your choice.

  • Skipping the current pack information

    Allergen details and freezing directions matter independently of a pizza's nutrition figures.

    Check the pack's allergen declaration, storage directions and cooking instructions for the variant you are buying.

Brand and product-line references

These figures describe named pizzas, not every product made by each brand.

Goodfella's

The Stonebaked Thin Cheese & Ham variant is relevant when comparing the listed pizzas by fat and calories per 100g.

  • ASDA Groceries lists 6.9g fat and 210kcal per 100g, or 12g fat and 366kcal per half pizza.
  • At 6.9g fat per 100g, this variant does not meet the NHS low-fat definition of 3g or less per 100g.

ASDA

Its listed Three Cheese Deep Pan and Four Cheese Stonebaked pizzas offer two different cheese-focused formats to compare.

  • ASDA Groceries lists 9.0g fat and 269kcal per 100g for Three Cheese Deep Pan.
  • Four Cheese Stonebaked lists 10g fat and 6.8g saturates per 100g. Neither named variant meets the NHS low-fat definition.

Dr. Oetker / Chicago Town

The named Ristorante and Chicago Town examples show why a style or range name cannot replace checking a particular pizza's label.

  • ASDA Groceries lists 240kcal and 11g fat per 100g for Dr. Oetker Ristorante Speciale.
  • Sainsbury's lists 12g fat and 6.2g saturates per 100g for Chicago Town Takeaway Cheesy Stuffed Pepperoni. These figures do not describe every pizza in either range.

Frozen pizzas on Joybuy

These Goodfella's stonebaked thin pizzas offer two flavours to compare by their stated nutrition. They are different products from the Cheese & Ham pizza discussed above.

Goodfella's Margherita Stonebaked Thin 334g pizza

Goodfella's Margherita Stonebaked Thin 334g

For a thin stonebaked Margherita, Joybuy's product description lists 238kcal and 9.06g fat per 100g, or 394kcal per half pizza. It also lists 4.59g saturates and 0.785g salt per 100g. The fat figure exceeds the NHS low-fat definition; check the current pack for allergens and portion information.

View on Joybuy
Goodfella's Pepperoni Stonebaked Thin 332g pizza

Goodfella's Pepperoni Stonebaked Thin 332g

For a thin stonebaked pepperoni pizza, Joybuy's product description lists 251kcal and 10.2g fat per 100g, or 417kcal and 18g fat per half pizza. It also lists 4.3g saturates and 0.9g salt per 100g. The fat figure exceeds the NHS low-fat definition; check the current pack for allergens and cooking directions.

View on Joybuy

Frequently asked questions

What counts as low fat on a UK food label?

For foods, the NHS defines low fat as 3g of total fat or less per 100g. A pizza can have less fat than another pizza without meeting that definition: ASDA Groceries lists 6.9g per 100g even for the lowest-fat item in the comparison above.

Does a lower-fat frozen pizza fit a prescribed minimal-fat diet?

A relative comparison is not enough to establish that it fits. Oxford University Hospitals NHS Foundation Trust guidance for a minimal-fat diet of 20g or less per day advises avoiding foods with more than 3g fat per 100g; the named pizzas here exceed that level. Check a proposed serving against your individual clinical dietary instructions.

Should I compare calories per 100g or per serving?

Use both: per 100g puts different pizzas on the same comparison basis, while the serving figure helps you assess the amount you plan to eat. If your portion differs from the one on the label, its calories will differ too.

How should I store and cook frozen pizza?

Follow the directions on the pizza's current pack. Joybuy's descriptions for the two Goodfella's pizzas above say to store them at -18°C or cooler and not refreeze them after defrosting; the Pepperoni description also says to cook it until piping hot throughout.

Where can I find the figures needed for a comparison?

Use the nutrition table on the pack. GOV.UK says nutrition information must appear on the back of pre-packed food packaging; check its per-100g and serving figures rather than relying on a front-of-pack summary alone.